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Aug-2024
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Overview
Market Insights Snapshot
Juicy Joints has exhibited notable performance in the Washington market, particularly in the Pre-Roll category. Over the four-month period from May to August 2024, Juicy Joints consistently ranked within the top 12 brands, even climbing from the 9th position in May to the 7th position in August. This upward trend highlights their growing popularity and market penetration in the Pre-Roll segment. The brand's sales figures also reflect this positive trajectory, with a steady increase from $334,136 in May to $433,489 in August. Such performance indicates a strong consumer preference and effective market strategies in place for this category.
In contrast, Juicy Joints faced more challenges in the Concentrates category within Washington. Although the brand improved its ranking from 39th in May to 34th in August, it remained outside the top 30 throughout the four months, suggesting room for growth and potential strategic adjustments. The sales figures in this category were more volatile, with a dip in June before recovering in the subsequent months. Despite these fluctuations, the overall trend indicates a slow but positive movement, which could be an area for Juicy Joints to focus on for future growth in the Concentrates market.
Competitive Landscape
In the competitive landscape of the Washington state pre-roll category, Juicy Joints has shown a notable upward trend in rank and sales over the past few months. After a dip in June 2024, where Juicy Joints fell to 12th place, the brand rebounded to 9th in July and climbed further to 7th in August. This upward movement is significant when compared to competitors like Seattle Bubble Works and Agro Couture. Seattle Bubble Works maintained a relatively stable position around the 7th and 8th ranks, while Agro Couture showed a strong improvement from 15th in June to 9th in August. Additionally, Lifted Cannabis Co consistently outperformed Juicy Joints, holding the 6th rank in both July and August. However, Juicy Joints' sales surged significantly from June to August, indicating a robust recovery and growing market presence. This competitive analysis underscores the dynamic nature of the pre-roll market in Washington and highlights Juicy Joints' resilience and potential for continued growth.
Notable Products
In August 2024, the top-performing product from Juicy Joints was Seattle Berry Infused Pre-Roll (0.8g) with sales reaching 9960 units, maintaining its position as the top seller for four consecutive months. Blueberry Creamsicle Infused Pre-Roll (0.8g) held steady in second place, showing consistent performance across the months. The Grape Infused Pre-Roll (0.8g) made a notable jump to third place, having not been ranked in July 2024. Watermelon Infused Pre-Roll (0.8g) experienced slight fluctuations but secured fourth place in August. Blue Raspberry Infused Pre-Roll (0.8g) dropped to fifth place, showing a decrease from its third position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
