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Oct-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Jungle Boys has demonstrated varied performance across different categories and states. In California, the brand has shown a strong presence in the Flower category, consistently maintaining a position within the top 20 throughout the months from July to October 2024. Notably, they improved their ranking from 19th in July to 14th in October, indicating a positive upward trend. However, in the Concentrates and Pre-Roll categories, Jungle Boys did not make it into the top 30, highlighting areas where the brand could potentially focus on improving its market share. The Vapor Pens category saw a fluctuation in rankings, with a notable rise from 81st in August to 67th in October, suggesting a recovery or strategic adjustment that may be worth monitoring in the coming months.
While Jungle Boys has faced challenges in certain categories, their Flower sales in California have remained robust, with October sales figures reaching over $1.8 million. This demonstrates the brand's strong foothold in this specific category, which could be leveraged to enhance performance in other segments. The absence from the top 30 in Concentrates and Pre-Rolls could imply either a strategic focus on Flower and Vapor Pens or a potential gap in market penetration that competitors might exploit. The dynamic movement in Vapor Pens suggests that Jungle Boys is making strides to improve its position, but the brand's overall strategy and adaptability in these competitive categories will be crucial to watch as they navigate the evolving cannabis market.
Competitive Landscape
In the competitive landscape of the California flower category, Jungle Boys has shown a commendable upward trajectory in rankings over the past few months. Starting at the 19th position in July 2024, Jungle Boys climbed to 14th by October 2024, indicating a positive trend in market presence. This improvement is noteworthy, especially when compared to competitors like West Coast Cure, which experienced a decline from 9th to 12th place during the same period. Meanwhile, Connected Cannabis Co. maintained a relatively stable position, only slightly improving from 18th to 16th. Despite Eighth Brother, Inc. and Gramlin having higher sales figures, Jungle Boys' consistent rise in rank suggests a growing consumer preference and brand loyalty, positioning them as a formidable player in the market.
Notable Products
In October 2024, the top-performing product from Jungle Boys was Gator Breath Smalls (10g) in the Flower category, maintaining its number one ranking from September with sales of 10,044 units. Vanilla Velvet Smalls (10g) secured the second position, dropping from its top rank in August, while Big League Choo Smalls (10g) moved up to third place from its previous second rank in September. Apple Jam Smalls (10g) debuted in the rankings at fourth place, followed by Skywalker OG Smalls (10g) in fifth. Notably, Gator Breath Smalls (10g) showed a significant increase in sales from July to September, before slightly decreasing in October. This analysis indicates a dynamic shift in product popularity, with new entries like Apple Jam Smalls (10g) affecting the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
