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Nov-2024
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Overview
Market Insights Snapshot
Jungle Boys has shown a notable performance in the California market, particularly in the Flower category, where it has steadily improved its ranking from 17th in August 2024 to 11th in November 2024. This upward trend indicates a strong presence and growing consumer preference for their Flower products within the state. However, the brand's performance in the Pre-Roll category was inconsistent, as it only appeared in the rankings in August and November, missing the top 30 in September and October. This fluctuation suggests potential challenges in maintaining consistent market penetration across different product lines.
In the Vapor Pens category, Jungle Boys experienced some volatility in California, with its rank fluctuating between 58th and 70th over the months. Despite these variations, the brand managed to end November with an improved position at 61st. This suggests a potential recovery or adaptation strategy that might be worth exploring further to understand how Jungle Boys navigates competitive pressures in the vapor pen market. The absence of consistent top rankings in Pre-Rolls and Vapor Pens indicates areas where the brand could focus on strengthening its market strategy to improve its standing further.
Competitive Landscape
In the competitive landscape of the California flower category, Jungle Boys has shown a positive trajectory in recent months, climbing from 17th place in August 2024 to 11th place by November 2024. This upward movement in rank indicates a strengthening market position, likely driven by a significant increase in sales from September to November. In comparison, Glass House Farms (CA) experienced a slight decline in rank, moving from 11th to 12th place, despite a similar sales trend, suggesting that Jungle Boys' growth may be outpacing some of its competitors. Meanwhile, Fig Farms saw fluctuating ranks, ending at 13th place in November, which could indicate inconsistent market performance. Notably, CAM maintained a strong presence, although it dropped from 7th to 10th place, highlighting the competitive pressure in the top tier. These dynamics suggest that Jungle Boys is gaining momentum, potentially at the expense of other established brands, and positioning itself as a formidable player in the California flower market.
Notable Products
In November 2024, Jungle Boys' top-performing product was Gator Breath Smalls (10g) in the Flower category, maintaining its position as the number one ranked product since September 2024, with sales reaching 11,949 units. Big League Choo Pre-Roll (1g) emerged as the second top-selling product in the Pre-Roll category, marking its debut in the rankings. Motor Breath Pre-Roll (1g) followed closely in third place, also in the Pre-Roll category, indicating a strong entry into the market. Sherbanger Smalls (10g) and RS1000 Smalls (10g) secured the fourth and fifth positions respectively, highlighting a preference for Flower products among consumers. Notably, the rankings in November show a diversification with new entries in the Pre-Roll category, suggesting a shift in consumer interest from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
