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Oct-2024
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Overview
Market Insights Snapshot
In Maryland, JustFLOWR's performance in the Flower category has seen a steady decline in rankings from July through October 2024, moving from 14th to 22nd place. This downward trend is accompanied by a decrease in sales, indicating challenges in maintaining market share within this category. The Pre-Roll category also reflects a similar pattern, with JustFLOWR dropping from 18th to 23rd place over the same period. The brand experienced a notable sales dip in October, suggesting increased competition or shifting consumer preferences. These movements highlight potential areas for strategic adjustments to regain traction in the Maryland market.
While JustFLOWR's rankings in Maryland indicate a need for improvement, the absence of rankings in other states or provinces suggests that the brand is currently not among the top 30 in those markets. This could be seen as an opportunity for growth and expansion, as entering the top rankings in new regions could provide a significant boost to overall performance. The data underscores the importance of regional strategies and the potential benefits of diversifying market presence beyond Maryland. By addressing these gaps, JustFLOWR could enhance its competitive position across various states and categories.
Competitive Landscape
In the competitive landscape of the Maryland flower category, JustFLOWR has experienced notable shifts in its rank and sales over the past few months. Starting from a strong position at rank 14 in July 2024, JustFLOWR saw a decline to rank 22 by October 2024. This downward trend in rank is mirrored by a decrease in sales from July to August, although sales stabilized from September to October. In contrast, Matter. maintained a more stable presence, fluctuating between ranks 16 and 21, with sales showing a slight decline by October. Meanwhile, LivWell demonstrated a more dynamic performance, jumping to rank 18 in September, which coincided with a peak in sales, before settling at rank 20 in October. Cookies and 1937 also showed volatility, with Cookies dropping out of the top 20 in October and 1937 experiencing fluctuating ranks and sales. These competitive movements suggest that while JustFLOWR faces challenges in maintaining its rank, there is potential for recovery if it can capitalize on the market dynamics that have benefited its competitors.
Notable Products
In October 2024, JustFLOWR's top-performing product was the Platinum Lemon Cherry Gelato (4g) from the Flower category, which ascended to the number one rank with sales reaching 4681 units. Banana Jealousy Cake (3.5g) also showed remarkable growth, climbing to the second position from fifth in September, with a notable sales figure of 4384 units. Gushers OG (4g) maintained a steady presence, moving up one spot to third place, continuing its consistent performance across the months. In the Pre-Roll category, Honey Banana Pre-Roll 2-Pack (1g) debuted strongly in the fourth position, while Trop Cherry Pre-Roll 2-Pack (1g) followed closely in fifth. These shifts indicate a dynamic change in consumer preferences, with new entries and upward movements in rankings suggesting a shift towards new flavor profiles and product types.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
