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Sep-2024
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Overview
Market Insights Snapshot
In the Maryland market, JustFLOWR has shown varied performance across different product categories. In the Flower category, the brand experienced a decline in rankings from June to August, dropping from 15th to 26th place, before slightly improving to 24th in September. This movement is indicative of competitive pressures or shifts in consumer preferences within the state. The sales figures for this category also reflect a downward trend from June to August, followed by a modest recovery in September. Meanwhile, in the Pre-Roll category, JustFLOWR maintained a more stable position, ranking between 16th and 19th throughout the months. The brand saw a peak in sales in August, which coincides with its highest ranking in this category, suggesting a successful strategy or promotion during that period.
Notably, the absence of JustFLOWR from the top 30 brands in certain months could be seen as an area of concern, particularly in markets where they have previously held strong positions. This absence suggests that the brand may need to reassess its strategies or explore new opportunities to regain its competitive edge. The fluctuating rankings and sales figures in Maryland highlight the dynamic nature of the cannabis market and the importance of staying adaptable to changing consumer demands and market conditions. Understanding these movements can provide valuable insights for stakeholders looking to optimize their market presence and capitalize on emerging trends.
Competitive Landscape
In the competitive landscape of the Maryland flower category, JustFLOWR has experienced notable fluctuations in its market position over the past few months. Starting from June 2024, JustFLOWR ranked 15th but saw a decline to 26th by August, before slightly recovering to 24th in September. This downward trend in rank coincides with a significant drop in sales, particularly between June and August. In contrast, Good Green maintained a stronger presence, initially ranking 11th in June but dropping to 22nd by September, indicating a potential opportunity for JustFLOWR to capitalize on Good Green's declining sales momentum. Meanwhile, gLeaf (Green Leaf Medical) showed a positive trajectory, moving from outside the top 20 to 23rd place by September, suggesting increasing competition. Additionally, Happy Eddie and Small A$$ Bud have shown relative stability, with ranks hovering around the mid-20s, posing consistent competition. These dynamics highlight the competitive pressures JustFLOWR faces and underscore the need for strategic adjustments to regain and sustain a higher market position.
Notable Products
In September 2024, JustFLOWR's top-performing product was Apples & Bananas Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its first-place position from August, with sales reaching 4,391 units. White Truffle Pre-Roll 2-Pack (1g) saw a significant rise, securing the second spot, despite not being ranked in July and August. Gushers OG (4g) in the Flower category improved its standing to third place from fourth in August, indicating a positive sales trend. Banana Jealousy Cake (3.5g) debuted in the rankings at fourth place, suggesting a strong market entry. Papaya Pre-Roll 2-Pack (1g) dropped to fifth place from its previous third position in August, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
