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Dec-2024
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Overview
Market Insights Snapshot
In Maryland, JustFLOWR has shown varying performance across different categories. In the Flower category, the brand maintained a relatively stable presence, holding onto the 21st rank in both October and November 2024 before dropping to 24th in December. The sales figures reflect this decline, with a noticeable decrease from November to December. This suggests potential challenges in sustaining consumer interest or increased competition in the Flower category. Conversely, in the Pre-Roll category, JustFLOWR experienced more fluctuations, slipping from the 20th rank in September to 26th in October, then rebounding to 21st in November, only to fall again to 24th in December. These movements indicate a volatile market position, highlighting the need for strategic adjustments to regain and maintain a stronger foothold.
Notably, the absence of JustFLOWR from the top 30 brands in any other state or province during this period suggests either a lack of market penetration or significant competition elsewhere. This absence is critical, as it could point to opportunities for expansion or highlight areas where the brand's strategies may need reevaluation. The shifts in rankings within Maryland's categories, particularly the drop in December for both Flower and Pre-Roll, underscore the importance of understanding consumer preferences and market dynamics. These insights could guide JustFLOWR in refining its approach to capture a larger market share and improve its standing in future rankings.
Competitive Landscape
In the competitive landscape of the Maryland flower category, JustFLOWR has experienced notable fluctuations in its market position from September to December 2024. Initially ranked 22nd in September, JustFLOWR briefly improved to 21st in October and November, before dropping to 24th in December. This decline in rank coincides with a decrease in sales, suggesting potential challenges in maintaining market share. Meanwhile, Old Pal showed a similar downward trend, slipping from 19th in September to 23rd by December, indicating a possible market-wide shift. Conversely, Flower by Edie Parker improved its position, climbing from 31st in September to 22nd in December, which may suggest a growing consumer preference or successful marketing strategies. Additionally, Legend (MD) and MORE Cannabis both showed upward mobility, with Legend (MD) moving from 34th to 25th and MORE Cannabis from 33rd to 26th over the same period. These dynamics highlight the competitive pressures JustFLOWR faces and underscore the importance of strategic adjustments to regain and enhance its market standing.
Notable Products
In December 2024, Banana Jealousy Cake (3.5g) from JustFLOWR maintained its top position in the Flower category, continuing its strong performance from November, despite a slight decrease in sales to 3754 units. The Cherry Slushy Pre-Roll 2-Pack (1g) emerged as a significant performer, securing the second rank in the Pre-Roll category. Platinum Lemon Cherry Gelato (4g) held steady at third place in the Flower category, showing a drop from its previous top position in September and October. The Lemon Cherry Gelato Pre-Roll 2-Pack (1g) improved its standing, climbing to fourth in December from fifth in November. Notably, the Pie Hoe Pre-Roll 2-Pack (1g) entered the top five for Pre-Rolls, indicating a positive shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
