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Jan-2025
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Overview
Market Insights Snapshot
JustFLOWR has shown varied performance across different product categories and states over the recent months. In the flower category, the brand maintained a presence in the top 30 rankings in Maryland, though there was a slight decline from October 2024 to January 2025, moving from 21st to 25th place. This trend indicates some challenges in maintaining market share, although they remained within the top 30, which is a positive sign of resilience in a competitive market. It's worth noting that despite the drop in rankings, the sales figures showed a significant decrease in November, followed by a stabilization in December and January.
In contrast, JustFLOWR's performance in the pre-roll category in Maryland demonstrated a more positive trajectory. The brand improved its ranking from 26th in October 2024 to 19th by January 2025. This upward movement in rankings suggests a growing consumer preference for their pre-rolls, possibly driven by product innovation or effective marketing strategies. The sales figures in this category also reflect a more stable performance, with a peak in November and a slight decrease in the following months, yet maintaining a strong position in the rankings. This indicates a promising opportunity for JustFLOWR to strengthen its foothold in the pre-roll market in Maryland.
Competitive Landscape
In the Maryland flower category, JustFLOWR has experienced fluctuations in its market position, with its rank slipping from 21st in October 2024 to 25th by January 2025. This decline in rank is mirrored by a decrease in sales, which dropped from a peak in October 2024. Competitors such as Matter. and &Shine have shown varying performances, with Matter. maintaining a relatively stable position around the 19th to 24th ranks, and &Shine entering the top 20 by December 2024. Notably, &Shine's sales were significantly higher than JustFLOWR's in December 2024, indicating a strong market presence. Meanwhile, Belushi's Farm and Small A$$ Bud have shown improvements in their rankings, suggesting increased competition. These dynamics highlight the competitive pressures JustFLOWR faces in retaining its market share in Maryland's flower category.
Notable Products
In January 2025, Banana Jealousy Cake (3.5g) from the Flower category maintained its top position as the best-selling product for JustFLOWR, despite a decrease in sales to 3003 units. Triangle Kush Pre-Roll 2-Pack (1g) emerged as the second best-selling product, followed by White Truffle Pre-Roll 2-Pack (1g) and Head Hunter Pre-Roll 2-Pack (1g), which secured the third and fourth positions respectively. Chesapeake Kush Pre-Roll 2-Pack (1g) dropped to fifth place after being ranked second in December 2024. Notably, the Pre-Roll category saw a strong performance with multiple entries in the top five. These rankings indicate a consistent demand for pre-rolls, while the top flower product continues to lead the sales despite declining figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
