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Nov-2024
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Overview
Market Insights Snapshot
JustFLOWR's performance in the Maryland market has shown some fluctuations across categories over the past few months. In the Flower category, the brand has mostly maintained its presence within the top 30, with a slight dip from 18th place in August 2024 to 21st place in November 2024. This indicates a relatively stable performance despite some month-to-month variations in their sales figures. On the other hand, the Pre-Roll category saw more significant changes, with JustFLOWR moving from 16th place in August down to 23rd in October, before improving to 20th in November. This movement suggests some volatility in consumer preferences or competitive dynamics within the Pre-Roll category.
While JustFLOWR has managed to stay within the top 30 brands in both categories in Maryland, the brand's ability to maintain or improve its rankings seems to be more challenging in the Pre-Roll category. The decline in their ranking to 23rd place in October could be a point of concern, although the subsequent improvement in November might indicate a positive response to market conditions or strategic adjustments. The sales figures reflect these movements, with Flower sales showing a more consistent trend compared to the more erratic pattern seen in Pre-Roll sales. Overall, JustFLOWR's performance in Maryland highlights the competitive nature of the cannabis market and the importance of adapting to changing consumer demands and market trends.
Competitive Landscape
In the competitive landscape of the Maryland flower category, JustFLOWR has experienced fluctuating rankings from August to November 2024, indicating a dynamic market position. In August, JustFLOWR held the 18th rank, but by September, it had dropped to 22nd, only to rise again to 20th in October, and slightly fall to 21st in November. This pattern suggests a competitive struggle to maintain a stable position amidst strong competitors. Notably, Good Green showed a remarkable performance, jumping from 23rd in September to 8th in October, which could have impacted JustFLOWR's sales and rank. Meanwhile, Cookies and Matter. have maintained relatively stable positions, consistently ranking around the 20th spot, which highlights the competitive pressure JustFLOWR faces. Furthermore, gLeaf (Green Leaf Medical) improved its rank from 26th in October to 22nd in November, potentially capturing market share. This competitive environment underscores the need for JustFLOWR to strategize effectively to enhance its market presence and sales in Maryland's flower category.
Notable Products
In November 2024, Banana Jealousy Cake (3.5g) emerged as the top-performing product for JustFLOWR, climbing from the second position in October to first place. Zkittles x Moonbow #75 (4g) made a notable leap from fifth to second place, with sales reaching 3,785 units. Platinum Lemon Cherry Gelato (4g), which held the top rank in October, slipped to third position. Trop Cherry Pre-Roll 2-Pack (1g) entered the rankings for the first time, securing the fourth spot. Honey Banana Pre-Roll 2-Pack (1g) dropped slightly from fourth to fifth place, indicating a shift in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
