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Sep-2024
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Overview
Market Insights Snapshot
K Savage (WA) has shown a consistent performance in the Flower category in Washington, maintaining a solid ranking within the top 10 for the past four months. Despite a slight dip in July, where they fell to 10th place, they quickly regained their 8th position by August and held it through September. This stability is indicative of strong consumer loyalty and effective market strategies within the Flower category. In terms of sales, August was a particularly strong month, suggesting a successful campaign or product launch that resonated well with consumers. However, the brand's absence from the top 30 in other states or categories suggests opportunities for growth beyond Washington.
In the Pre-Roll category, K Savage (WA) has demonstrated upward momentum, climbing from 43rd place in June to 35th by September in Washington. This positive trajectory indicates a growing acceptance and popularity of their Pre-Roll products among consumers. However, their performance in the Vapor Pens category presents a contrasting picture, with a decline from 72nd to 96th place over the same period. This drop suggests challenges in maintaining competitive edge or market share in the Vapor Pens category, perhaps due to increased competition or shifting consumer preferences. The absence of K Savage (WA) from the top 30 in other states and categories further underscores the need for strategic expansion and diversification to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Washington flower market, K Savage (WA) has maintained a consistent presence, ranking 8th in June, August, and September 2024, with a slight dip to 10th in July. This fluctuation in rank reflects the dynamic nature of the market, where competitors like Fire Bros. consistently held higher ranks, ranging from 6th to 7th, and WA Grower showcased a strong performance with ranks between 5th and 7th. Despite these challenges, K Savage (WA) demonstrated resilience with a notable sales surge in August, surpassing the half-million mark, which indicates a robust consumer base and effective market strategies. Meanwhile, Legendary Laboratories, Llc showed significant improvement, climbing from 20th in June to 10th in September, highlighting the competitive pressure in the market. This analysis underscores the importance for K Savage (WA) to continuously innovate and adapt to maintain and improve its market position amidst strong competition.
Notable Products
In September 2024, the top-performing product for K Savage (WA) was GMO Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing from third place in August to secure the top spot with sales of 3,156 units. The GMO (3.5g) Flower also saw a significant rise, moving from fifth to second place, showing a consistent increase in popularity. Lilac Wine (3.5g), another Flower category product, dropped to third place after holding the top position earlier in June and July. Lilac Wine Pre-Roll 2-Pack (1g) maintained a stable presence, ranking fourth in September. Lastly, Dream Coat Pre-Roll 2-Pack (1g) rounded out the top five, though it experienced a decline in ranking since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
