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Nov-2024
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Overview
Market Insights Snapshot
K Savage (WA) has shown a consistent performance in the Flower category in Washington, maintaining a stable position at rank 8 from August to October 2024, before improving slightly to rank 7 in November. This upward movement in November is noteworthy, especially considering the sales rebounded significantly from the previous months, reaching an impressive level. This indicates a strong market presence and potentially growing consumer preference in this category. However, it's important to note that while the Flower category is performing well, K Savage (WA) did not make it into the top 30 brands in other states, which could be seen as a limitation to their current market reach.
In the Pre-Roll category, K Savage (WA) has had a fluctuating presence in Washington. They were not in the top 30 brands for August, but made a comeback by ranking 40th in September, dropped to 47th in October, and climbed back to 40th in November. This inconsistency suggests potential challenges in maintaining a stable market position or perhaps an opportunity for strategic adjustments to capture more market share. Meanwhile, the Vapor Pens category has seen a similar pattern, with K Savage (WA) not ranking in the top 30, indicating that there might be room for improvement or a need to reassess their product offerings in this segment.
Competitive Landscape
In the competitive landscape of the flower category in Washington, K Savage (WA) has shown a notable improvement in its ranking from October to November 2024, moving from 8th to 7th place. This upward movement is significant, especially when considering the performance of competitors like Fire Bros., which experienced a decline from 6th to 8th place over the same period. Meanwhile, Agro Couture has been climbing steadily, advancing from 13th in August to 9th in November, indicating a strong upward trend in sales. Redbird (formerly The Virginia Company) maintained a stable position, holding 6th place in both October and November, while WA Grower consistently ranked 5th in the last two months. K Savage (WA)'s recent sales resurgence in November suggests a positive trajectory, potentially positioning it to challenge higher-ranked competitors if this momentum continues.
Notable Products
In November 2024, Lilac Wine (3.5g) maintained its position as the top-selling product for K Savage (WA), continuing its consistent performance from previous months with sales reaching 2950 units. Angela Pre-Roll 2-Pack (1g) showed a significant rise in popularity, jumping to second place from its previous fifth position, indicating a strong market demand with sales of 2850 units. Angela (3.5g) re-entered the rankings at third place, demonstrating a resurgence in consumer interest after not being ranked in September and October. GMO (3.5g) remained steady in fourth place, showing a slight increase in sales figures compared to October. Lastly, GMO Pre-Roll 2-Pack (1g) dropped to fifth place, despite maintaining a robust sales performance throughout the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
