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Jan-2025
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Overview
Market Insights Snapshot
K Savage (WA) has demonstrated a notable presence in the Washington cannabis market, particularly within the Flower category. Over the months from October 2024 to January 2025, the brand maintained a strong position, consistently ranking within the top 10, peaking at 7th place in November and December. This stability in rankings suggests a robust demand for their Flower products, despite a slight dip in sales in January 2025 compared to previous months. The brand's ability to sustain high rankings in a competitive market highlights its strong foothold and potential consumer loyalty within this category.
In contrast, K Savage (WA)'s performance in the Pre-Roll and Vapor Pens categories in Washington indicates room for improvement. The brand did not make it into the top 30 for Pre-Rolls throughout the observed months, suggesting a less competitive position in this category. Similarly, their rankings in Vapor Pens fluctuated and remained outside the top 30, with a brief improvement in November 2024. This inconsistency might reflect challenges in market penetration or consumer preference shifts. These insights could be crucial for strategic adjustments, particularly in enhancing their offerings or marketing efforts in these categories.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, K Savage (WA) has shown a dynamic performance in recent months, with its rank fluctuating between 7th and 10th place from October 2024 to January 2025. Notably, K Savage (WA) achieved a peak rank of 7th in both November and December 2024, indicating a strong market presence during this period. Despite a slight dip to 9th place in January 2025, K Savage (WA) remains competitive against brands like Fifty Fold and Agro Couture, which have experienced more significant rank fluctuations. Redbird (formerly The Virginia Company) consistently outperformed K Savage (WA), maintaining a higher rank throughout the period. Meanwhile, Viking Cannabis showed a notable improvement, jumping from 16th to 8th place by January 2025, indicating a potential rising competitor. These insights suggest that while K Savage (WA) has a solid foothold in the market, it faces challenges from both established and emerging brands, highlighting the importance of strategic positioning and differentiation to maintain and enhance its market share.
Notable Products
In January 2025, the top-performing product for K Savage (WA) was Angela (3.5g) in the Flower category, achieving the number one rank with notable sales of 2255 units. Angela Pre-Roll 2-Pack (1g) maintained a strong position in the Pre-Roll category, securing the second rank, a slight drop from its November peak. Lilac Wine (3.5g), previously holding the top rank for three consecutive months, fell to third place, indicating a shift in consumer preference. GMO Pre-Roll 2-Pack (1g) experienced a decline, moving from second rank in December to fourth in January. Meanwhile, GMO (3.5g) consistently stayed within the top five, rounding out the list at fifth place in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
