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Oct-2024
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Overview
Market Insights Snapshot
Kanha / Sunderstorm has consistently maintained a strong presence in the California edible market, holding a steady rank of 3rd place from July to October 2024. Despite a minor decline in sales from August to October, the brand's ability to retain its position in such a competitive market reflects its robust appeal and customer loyalty. In Massachusetts, the brand's performance has been slightly more variable, oscillating between 4th and 5th place over the same period. This fluctuation suggests a dynamic market environment where Kanha / Sunderstorm's position is subject to the competitive pressures of other rising brands.
In Nevada, Kanha / Sunderstorm is navigating a more challenging landscape, with rankings hovering between 13th and 16th place. While this indicates a less dominant presence compared to their performance in California and Massachusetts, the brand's ability to improve its standing from 16th to 14th place by October is a promising sign of potential growth and adaptation to local market demands. Notably, the absence of rankings in some months in other states or categories could imply opportunities for expansion or areas needing strategic focus, but further details would be required to fully understand these dynamics.
Competitive Landscape
In the competitive landscape of the California edible market, Kanha / Sunderstorm consistently holds the third rank from July to October 2024, indicating a stable position amidst fierce competition. Despite maintaining its rank, Kanha / Sunderstorm faces significant competition from brands like Wyld and Camino, which dominate the top two spots. Wyld's unwavering first-place rank and Camino's strong second-place position highlight the challenge for Kanha / Sunderstorm to climb higher in the rankings. Meanwhile, Lost Farm and Heavy Hitters consistently trail behind Kanha / Sunderstorm, suggesting that while Kanha / Sunderstorm is not at the pinnacle, it is comfortably ahead of some competitors. This stability in rank suggests a loyal customer base and consistent sales performance, although the brand may need to innovate or enhance its offerings to challenge the top two leaders in the market.
Notable Products
In October 2024, the top-performing product for Kanha / Sunderstorm was the CBD/CBN/THC 3:2:1 Sleep Marionberry Plum Gummies 10-Pack, which moved up from its consistent second-place ranking in the previous months to take the top spot with sales of 25,744 units. The CBD/THC/CBN 1:1:1 Blue Raspberry Tranquility Gummies 10-Pack, which had been the leader from July to September, fell to second place. The Sativa Cherry Gummies 10-Pack maintained its third-place position across the four months. Similarly, the Hybrid Watermelon Gummies 10-Pack and Indica Strawberry Gummies 20-Pack held steady in fourth and fifth places, respectively. This consistency in rankings for the lower three products indicates stable consumer preferences for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
