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Dec-2024
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Overview
Market Insights Snapshot
Kanha / Sunderstorm has shown a consistent performance in the California market, maintaining a steady third-place ranking in the Edible category from September to December 2024. This stability in ranking is accompanied by a noticeable upward trend in sales, culminating in a peak in December. In contrast, the brand's presence in Illinois is less prominent, as it did not appear in the top 30 for the Edible category until November, where it started at 40th place and slightly improved to 39th by December. Their performance in the Vapor Pens category in Illinois also did not make it into the top 30, highlighting a potential area for growth.
In Massachusetts, Kanha / Sunderstorm experienced a dynamic shift in the Edible category, starting at 4th place in September, briefly dropping to 5th in October, and then climbing to a strong 2nd place by December. This positive trajectory in Massachusetts is indicative of growing consumer preference and market penetration. Meanwhile, in Nevada, the brand showed gradual improvement, moving from 15th to 12th place by November and maintaining that position into December. This movement, although modest, suggests a steady increase in market share within the Edible category in Nevada.
Competitive Landscape
In the competitive California edibles market, Kanha / Sunderstorm consistently holds the third rank from September to December 2024, indicating a stable position amidst strong competition. Despite this consistency, Kanha / Sunderstorm's sales figures show a positive growth trend, increasing from October to December. This growth is noteworthy given the fierce competition from top-ranked brands like Wyld and Camino, which maintain their first and second positions respectively throughout the same period. While Lost Farm remains consistently in fourth place, Froot shows a slight upward movement, climbing from sixth to fifth rank by November. This competitive landscape suggests that while Kanha / Sunderstorm is solidifying its market presence, continuous innovation and marketing efforts will be crucial to challenge the leading brands and potentially improve its ranking in the future.
Notable Products
In December 2024, the top-performing product for Kanha / Sunderstorm was the CBD/CBN/THC 3:2:1 Sleep Marionberry Plum Gummies 10-Pack, maintaining its consistent number one rank since September, with sales reaching 28,993. The CBD/THC/CBN 1:1:1 Blue Raspberry Tranquility Gummies 10-Pack also held steady at the second rank throughout the last four months. Sativa Cherry Gummies 10-Pack remained in third place, showing a significant increase in sales from the previous month. The Nano - Indica Galactic Grape Gummies 10-Pack debuted in fourth place in November and retained that position in December. Lastly, the Hybrid Watermelon Gummies 10-Pack dropped to fifth place in November and maintained that rank in December, despite a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
