.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Kaprikorn has shown varied performance across different product categories in Oregon. In the Flower category, the brand maintained a strong presence, consistently ranking within the top 10 throughout the last four months of 2024. Notably, they improved their position from eighth in October to sixth in November and maintained this rank into December, indicating a positive trend in consumer preference or market strategy. However, the Vapor Pens category tells a different story, with Kaprikorn's ranking dropping from 26th in November to 33rd in December, which suggests challenges in maintaining competitiveness or a shift in consumer demand away from their offerings in this segment.
In the Pre-Roll category, Kaprikorn has demonstrated impressive stability and growth. Starting at the sixth position in September, the brand climbed to fourth place by October and has held onto this position through December. This consistent high ranking implies a strong market presence and possibly effective marketing or product quality that resonates well with consumers in Oregon. The absence of Kaprikorn from the top 30 in any other states or provinces for these categories could be seen as a limitation in their geographic market penetration or a strategic focus on specific regions. This selective presence might be a deliberate strategy to concentrate resources and efforts where they can achieve the most impact.
Competitive Landscape
In the Oregon flower category, Kaprikorn has shown resilience in maintaining its position amidst a competitive landscape, consistently ranking at 6th place in both November and December 2024. This stability is noteworthy given the fluctuations experienced by other brands. For instance, Oregon Roots improved significantly from 14th in October to 7th in December, suggesting a strong upward trajectory in sales. Meanwhile, Eugreen Farms experienced a decline, dropping from 5th in November to 8th in December, which may indicate challenges in sustaining sales momentum. Chalice Farms and Deep Creek Gardens also displayed variability, with Chalice Farms maintaining a top 4 position throughout, while Deep Creek Gardens fluctuated, ending the year at 5th. Kaprikorn's consistent ranking, coupled with stable sales figures, positions it as a reliable choice for consumers amidst these market dynamics.
Notable Products
In December 2024, Kaprikorn's top-performing product was the Gary Eyes x Muel Fuel Pre-Roll 10-Pack (5g), securing the number one rank with sales of 3,736 units. Following closely, the Amaretto Sour x Island Cookies Pre-Roll 10-Pack (5g) and Mule Fuel Pre-Roll 2-Pack (1.5g) held the second and third positions, respectively. The Garlic Pave x Spritzer Pre-Roll 10-Pack (5g) ranked fourth, while Amaretto Sour (Bulk) in the Flower category rounded out the top five. Compared to previous months, these products showed consistent performance, maintaining their high ranks without significant changes. Notably, the Pre-Roll category dominated the top spots, indicating a strong preference for these products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
