.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Kaprikorn's performance in the Oregon market shows a mixed trend across different product categories. In the Flower category, Kaprikorn climbed from the 8th position in October 2024 to 4th by December, indicating a robust upward trajectory. However, this momentum did not sustain into January 2025, as they dropped to the 15th position. This fluctuation could suggest a seasonal demand shift or increased competition. The Pre-Roll category demonstrates more stability, maintaining a steady rank of 4th place from October to December 2024, with a slight dip to 5th in January 2025. This consistency highlights Kaprikorn's strong foothold in the Pre-Roll market, despite the minor setback at the start of the new year.
In contrast, Kaprikorn's presence in the Vapor Pens category in Oregon is less prominent, with a gradual decline from 24th place in October 2024 to falling out of the top 30 by January 2025. This downward trend suggests challenges in maintaining competitive sales in this particular segment, potentially due to market saturation or shifts in consumer preferences. The sales figures for Vapor Pens also reflect a decrease, aligning with their drop in rankings. This underperformance in Vapor Pens highlights an area where Kaprikorn might need strategic adjustments to regain market position and consumer interest.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Kaprikorn has experienced significant fluctuations in its ranking over the past few months, which could impact its market positioning and sales trajectory. Starting strong in October 2024 with a rank of 8, Kaprikorn climbed to 4th place by December 2024, indicating a robust performance and consumer preference. However, by January 2025, Kaprikorn's rank dropped to 15th, suggesting increased competition and potential challenges in maintaining its market share. Notably, William's Wonder Farms demonstrated a remarkable ascent from being outside the top 20 in October 2024 to securing the 13th position by January 2025, reflecting a significant increase in sales and brand visibility. Similarly, Rogue River Family Farms and Midnight Fruit Company have shown consistent improvement in their rankings, which could pose a competitive threat to Kaprikorn. These shifts highlight the dynamic nature of the Oregon Flower market and underscore the importance for Kaprikorn to innovate and strategize effectively to regain its competitive edge.
Notable Products
In January 2025, Kaprikorn's top-performing product was Mule Fuel (Bulk) in the Flower category, climbing to the number one spot with sales reaching 2100 units. Following closely, Mule Fuel (1g), also in the Flower category, secured the second position, marking an improvement from its November 2024 rank of fifth. The Amaretto Sour x Island Cookies Pre-Roll 10-Pack (5g) ranked third, having slipped from the second position in December 2024. Jack Herer (Bulk) made a strong debut at fourth place, while Island Cookies Pre-Roll 2-Pack (1.5g) rounded out the top five. Notably, the rankings show a consistent performance for Flower products, with significant gains in sales figures propelling them to the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
