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Nov-2024
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Overview
Market Insights Snapshot
Kaprikorn has shown varied performance across different categories in the state of Oregon. In the Flower category, the brand experienced a slight decline in its ranking, moving from 8th position in August 2024 to 10th by November 2024. This downward trend is accompanied by a consistent decrease in sales, with a notable drop from August to November. Conversely, Kaprikorn's performance in the Pre-Roll category has been remarkable, climbing from 13th in August to maintaining a strong 4th position in both October and November. The sales figures in this category support this upward trajectory, showcasing a significant increase over the months.
In the Vapor Pens category, Kaprikorn's presence has been less prominent, as the brand did not enter the top 30 rankings until August 2024, where it debuted at the 31st position. Despite this, the brand managed to improve its standing slightly, peaking at 26th in September before settling at 27th in both October and November. While this indicates some progress, the brand's sales in this category have fluctuated, with a peak in October followed by a slight decline in November. This mixed performance across categories highlights areas of strength and opportunities for growth, particularly in the Vapor Pens segment where the brand remains outside the top 25.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Kaprikorn has experienced notable fluctuations in its ranking and sales performance over recent months. While maintaining a relatively stable position in the top 10, Kaprikorn's rank slipped from 7th in October 2024 to 10th in November 2024, indicating increased competition. Notably, Eugreen Farms saw a decline from 5th to 9th place over the same period, suggesting potential opportunities for Kaprikorn to regain its standing. Meanwhile, Otis Garden re-entered the top 10 in October but fell back to 11th in November, highlighting its inconsistent performance. Focus North made a significant leap from 19th to 8th place, reflecting a strong upward trend that Kaprikorn must address to maintain its market share. The competitive dynamics in Oregon's flower market underscore the need for Kaprikorn to innovate and adapt to shifting consumer preferences to sustain and enhance its position.
Notable Products
In November 2024, Kaprikorn's top-performing product was the Jack Herer x Acai Gelato Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its first-place ranking from October with notable sales of 3009 units. The Mule Fuel (Bulk) in the Flower category rose to second place, despite not being ranked in October, with sales of 1814 units. The Sativa Pre-Roll 10-Pack (5g) entered the rankings for the first time at third place, while the Mule Fuel (1g) dropped to fourth from its previous second place in September. Maui True Blood (Bulk) made its debut in the rankings at fifth place. This month saw a dynamic shift in rankings, highlighting the growing popularity of pre-rolls and the consistent demand for Mule Fuel products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
