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Oct-2024
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Overview
Market Insights Snapshot
Kaprikorn has shown consistent performance in the Oregon market, particularly in the Flower category where it maintained a steady 5th place ranking from July through October 2024. This stability in ranking is complemented by a notable increase in sales, with October figures showing a significant uptick compared to previous months. In the Pre-Roll category, Kaprikorn demonstrated impressive upward momentum, climbing from 24th place in July to 4th place by October. This substantial rise in the rankings suggests a growing consumer preference for Kaprikorn's Pre-Roll products, reflecting effective market strategies or product quality enhancements.
Conversely, Kaprikorn's performance in the Vapor Pens category in Oregon indicates a more modest trajectory. The brand was not in the top 30 in July and August but managed to break into the rankings at 27th place by September and maintained this position through October. While this represents some progress, the Vapor Pens category appears to be a more challenging segment for Kaprikorn compared to its success in Flower and Pre-Roll. The lack of a top 30 presence earlier in the year could suggest either a highly competitive landscape or areas where Kaprikorn could focus on improving its market penetration strategies.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Kaprikorn has maintained a consistent rank of 5th place from July to October 2024, showcasing steady performance amidst fluctuating market dynamics. Notably, PRUF Cultivar / PRŪF Cultivar, which held the top position from July to September, experienced a significant drop to 3rd place in October, indicating potential challenges that could benefit Kaprikorn if capitalized upon. Meanwhile, Chalice Farms demonstrated a strong upward trajectory, advancing from 10th place in July and August to 4th place by September and October, suggesting a growing competitive threat. Deep Creek Gardens also showed volatility, peaking at 3rd place in September before dropping to 6th in October. Kaprikorn's stable ranking amidst these shifts suggests resilience, but the brand must remain vigilant and adaptive to maintain its position and capitalize on opportunities arising from competitors' fluctuations.
Notable Products
In October 2024, the top-performing product for Kaprikorn was the Jack Herer x Acai Gelato Pre-Roll 10-Pack in the Pre-Roll category, securing the number one rank with a notable sales figure of 2665 units. The Mendo Coco x Menage Pre-Roll 10-Pack followed closely in the second position, reflecting strong consumer demand within the Pre-Roll category. Mule Fuel, previously ranked first in September, saw a drop to third place in October, indicating a shift in consumer preference or market dynamics. The Hybrid Pre-Roll 10-Pack maintained a steady presence by securing the fourth rank, while Amaretto Sour (1g) rounded out the top five with consistent performance. This month reflects a strong preference for pre-roll products, with significant changes in rankings highlighting dynamic market trends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
