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Dec-2024
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Overview
Market Insights Snapshot
The performance of Kaviar across different states and product categories reveals some interesting trends, particularly in the Colorado market. In the Flower category, Kaviar did not make it into the top 30 brands by December 2024, indicating a potential area for improvement or a shift in consumer preferences. However, in the Pre-Roll category, Kaviar maintained a strong presence, consistently ranking at the top from September to November 2024, before slipping slightly to the second position in December. This suggests that while their Flower products may not be as competitive, their Pre-Rolls have a solid foothold in the Colorado market.
In Illinois, Kaviar's performance in the Flower category showed some fluctuations, starting at the 21st rank in September and dropping to 28th by December 2024. This decline could be indicative of increased competition or changing market dynamics. Conversely, their Pre-Roll category in Illinois remained within the top 30, though it experienced a slight dip, ending the year at the 27th position. Meanwhile, in Maryland, Kaviar's Pre-Rolls maintained a stable ranking, hovering around the 12th to 14th positions throughout the last quarter of 2024, suggesting a steady demand. Their performance in Missouri showed an upward trend in the Pre-Roll category, climbing from 34th to 28th position by December, highlighting a growing acceptance and increasing sales in that market.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Kaviar has consistently maintained a strong position, holding the top rank from September to November 2024, before slipping to second place in December. This change in rank is primarily due to the surge in sales from Pure Blaze Pre-Rolls, which climbed from third to first place in December, indicating a significant increase in consumer preference or market penetration. Despite this shift, Kaviar's sales figures remained robust, suggesting a loyal customer base and effective market strategies. Meanwhile, Cali-Blaze and Cosmos have shown fluctuating ranks, with Cali-Blaze consistently trailing Kaviar and Pure Blaze, while Cosmos improved its position slightly in December. These dynamics highlight the competitive pressure Kaviar faces, necessitating strategic adjustments to regain its top spot and sustain sales momentum in the evolving Colorado pre-roll market.
Notable Products
In December 2024, Kaviar's top-performing product was the Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales reaching 15,518 units. The Indica Infused Pre-Roll (1.5g) held steady in second place, reflecting a stable performance across the analyzed months. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) also remained consistently in third place, demonstrating its continued popularity among consumers. Notably, the Sativa Infused Pre-Roll (1.5g) improved its rank from fifth in November to fourth in December, indicating a growing demand. Meanwhile, the Hybrid Infused Pre-Roll (1.5g) re-entered the rankings at fifth place after not being ranked in October and November, suggesting a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
