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Jan-2025
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Overview
Market Insights Snapshot
Kaviar has shown varying performance across different states and categories in recent months. In Colorado, the brand has been a dominant force in the Pre-Roll category, consistently maintaining top positions, including a return to the number one spot in January 2025 after briefly dropping to second place. This indicates a strong consumer preference for their Pre-Roll products in the state. However, their performance in the Flower category in Colorado has not been as impressive, as they haven't been able to break into the top 30 rankings. This suggests a potential area for growth or a need to reassess their strategy in that category within the state.
In Illinois, Kaviar's performance in the Flower category has seen a notable decline, with the brand slipping from 19th in October 2024 to 30th by January 2025. This downward trend could be indicative of increased competition or changing consumer preferences. Conversely, their Pre-Roll category has shown more stability, maintaining a consistent rank around the 25th position over the same period. Meanwhile, in Maryland, Kaviar's Pre-Roll products have remained relatively stable, with minor fluctuations in rankings, suggesting a steady market presence. In Missouri, the brand has hovered around the 30th mark in the Pre-Roll category, indicating a more challenging market environment or potential for growth if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll market, Kaviar has demonstrated a strong presence, consistently ranking among the top brands. Over the past few months, Kaviar has alternated between the first and second positions, indicating a robust market performance despite fluctuations in sales. In October 2024, Kaviar held the top rank, but it slipped to second place in November and December 2024, before reclaiming the top spot in January 2025. This dynamic is largely influenced by the performance of Cali-Blaze, which has been Kaviar's primary competitor, swapping ranks with Kaviar during this period. Meanwhile, Pure Blaze Pre-Rolls maintained a steady third position, indicating a less volatile but consistent performance. These shifts in ranking highlight the competitive nature of the market and suggest that while Kaviar remains a leading choice, it must continue to innovate and adapt to maintain its edge over Cali-Blaze and other emerging competitors.
Notable Products
In January 2025, Kaviar's top-performing product was the Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g), maintaining its first-place ranking from previous months despite a sales drop to 10,949 units. The Indica Infused Pre-Roll (1.5g) consistently held the second position with stable sales figures. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) retained its third-place rank but experienced a notable decrease in sales. The Sativa Infused Pre-Roll (1.5g) remained in fourth place, showing a slight decline in sales. The Hybrid Infused Pre-Roll (1.5g) entered the rankings in December and stayed in fifth place for January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
