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Oct-2024
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Overview
Market Insights Snapshot
Kaviar's performance in the Colorado market has shown interesting trends across different product categories. In the Flower category, Kaviar has not secured a spot in the top 30 rankings from July to October 2024, indicating a challenging competitive landscape. However, the Pre-Roll category tells a different story, with Kaviar maintaining a strong presence at the top. Despite a slight dip from first to second position in September, the brand rebounded to maintain its second-place ranking in October. This stability in the Pre-Roll category suggests a solid consumer base and a potentially strategic focus on this product type in Colorado.
In Illinois, Kaviar's Flower category performance reveals a consistent presence in the top 30, with a slight fluctuation in rankings, moving from 18th in July and August to 22nd in September, and back to 19th in October. This indicates a resilient market position despite competitive pressures. Meanwhile, the Pre-Roll category in Illinois has seen more volatility, with Kaviar dropping from 19th in September to 26th in October, which could suggest increasing competition or a shift in consumer preferences. In Maryland, Kaviar has maintained a steady ranking around the 10th to 12th positions in the Pre-Roll category, reflecting a stable market presence. Interestingly, in Missouri, Kaviar only entered the top 30 in August and has fluctuated since, indicating potential growth opportunities or market entry challenges.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Kaviar experienced fluctuations in its rank over the past few months, indicating a dynamic market environment. In July and August 2024, Kaviar maintained a steady position at 18th place, but it slipped out of the top 20 in September before recovering to 19th in October. This volatility contrasts with competitors like Good Green, which improved its rank from 22nd in July to 17th in October, showcasing a consistent upward trend in sales performance. Meanwhile, Tales & Travels also demonstrated strong performance, peaking at 15th in September before settling at 18th in October. Despite Kaviar's dip in September, its October sales figures suggest a rebound, although it still faces stiff competition from brands like (the) Essence, which also experienced rank fluctuations but remained within the top 20. These insights highlight the importance for Kaviar to strategize effectively to regain and maintain a competitive edge in the Illinois flower market.
Notable Products
In October 2024, Kaviar's top-performing product was the Kaviar x Happy Eddie - Zen Wen Sativa Infused Pre-Roll (1.5g), maintaining its number one rank for the fourth consecutive month with sales reaching 16,821 units. The Indica Infused Pre-Roll (1.5g) held steady at the second position, showing consistent performance over the months. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) also remained in third place, indicating stable demand. Notably, the Oreo Dough (1g) flower entered the rankings at fourth place, while the Grape Master Sexy Caviar Infused Pre-Roll (1.5g) debuted at fifth. These rankings reflect a strong preference for infused pre-rolls within the Kaviar product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
