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Nov-2024
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Overview
Market Insights Snapshot
Kaviar has shown varied performance across different categories and states over the past few months. In Colorado, Kaviar's presence in the Flower category has seen a positive trend, improving from a rank of 69 in August to 60 in November. This indicates a steady increase in market presence. Meanwhile, in the Pre-Roll category, Kaviar maintained a stronghold as the top brand for three consecutive months before slipping to the second position in November. This slight dip might be worth monitoring, although it still reflects a dominant position in the state.
In Illinois, Kaviar's performance in the Flower category shows some fluctuations, with rankings ranging from 18 to 25 over the four months. This variability could indicate a competitive landscape or shifting consumer preferences. The Pre-Roll category in Illinois tells a slightly different story, with Kaviar not breaking into the top 20 in any of the months observed, suggesting challenges in gaining traction. In contrast, Maryland sees Kaviar holding a more stable position in the Pre-Roll category, albeit outside the top 10, while Missouri shows a slight improvement, moving from 34th to 28th, which could signal potential for growth in that market.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Kaviar has experienced notable fluctuations in its ranking and sales performance over recent months. Starting from a rank of 18 in August 2024, Kaviar saw a dip to 22 in September, a rebound to 19 in October, and then a significant drop to 25 in November. This volatility contrasts with competitors like Lula's, which started strong at rank 15 in August but fell to 24 by November, and 93 Boyz, which improved from rank 31 in October to 23 in November. Despite Kaviar's sales peaking in October, the subsequent decline in November suggests a need for strategic adjustments to regain market position. Meanwhile, TwentyTwenty (IL) and Legacy Cannabis (IL) maintained more stable rankings, indicating consistent market presence. These dynamics highlight the competitive pressures Kaviar faces and underscore the importance of leveraging advanced market data to enhance strategic decision-making and drive sales growth.
Notable Products
In November 2024, the top-performing product for Kaviar was the Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g), maintaining its first-place ranking for four consecutive months with sales of 14,187 units. The Indica Infused Pre-Roll (1.5g) held steady in second place, showing consistent performance across the months. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) similarly sustained its third-place ranking, indicating stable consumer demand. Notably, the Sativa Infused Pre-Roll (1.5g) rose to fourth place in November, improving from its absence in September and maintaining its position from October. The Hybrid Infused Pre-Roll (1.5g) entered the top five in November, climbing from fourth place in September, showcasing a positive trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
