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Dec-2024
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Overview
Market Insights Snapshot
In the state of California, Kikoko has maintained a consistent presence in the Beverage category, holding the 19th rank from September through December 2024. This steady position indicates a stable market performance, despite fluctuations in monthly sales figures, which saw a notable increase in November. In contrast, the Edible category tells a different story, where Kikoko did not break into the top 30 rankings for any month in the latter half of 2024. This absence suggests a challenge in gaining traction or maintaining competitiveness in this particular category within the California market.
Kikoko's performance in the Capsules category in California showcases a slight decline, with the brand slipping from 5th to 6th place by December 2024. This movement could reflect increasing competition or a shift in consumer preferences. Despite this drop in rank, the brand's consistent presence near the top of the category suggests a strong foothold. However, the significant decrease in sales from October to December might warrant strategic adjustments to regain momentum and improve their standing in the upcoming months.
Competitive Landscape
In the competitive landscape of the California capsules market, Kikoko has maintained a strong presence, consistently ranking within the top 6 brands from September to December 2024. Despite a slight dip from 5th to 6th place in December, Kikoko's position remains robust against competitors. Notably, Emerald Bay Extracts consistently outperformed Kikoko, holding a higher rank throughout the period. Meanwhile, Buddies showed a notable improvement, surpassing Kikoko in December by moving from 6th to 5th place. In contrast, Papa & Barkley and Huxleys remained stable in lower ranks, posing less of a competitive threat. These dynamics suggest that while Kikoko's sales have seen a downward trend, the brand remains a key player, with opportunities to reclaim higher rankings by addressing the competitive pressures from brands like Buddies and Emerald Bay Extracts.
Notable Products
In December 2024, Kikoko's top-performing product was the XTabs Sativa High Dose Tablets 20-Pack, which reclaimed the number one spot with sales of 2874 units. The XTabs Indica High Dose Tablets 20-Pack, which had led in the previous two months, fell to the second position. The XTabs Hybrid High Dose Tablets consistently held the third spot across the last four months. The Little Helpers CBN/THC/Melatonin Sleep Mints and Little Helpers CBD/THC Calm Mints maintained their fourth and fifth positions, respectively, throughout the period. Notably, the rankings for these products have remained stable, indicating consistent consumer preference for Kikoko's tablet offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
