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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Kikoko’s category mix in May 2026 is concentrated in Capsules at 82.02% share with a year-over-year decline of 39.81% and a month-over-month dip of 5.86%, while Edible holds 13.59% share with a 32.03% YoY drop and a 17.59% MoM decline; Beverage is 4.39% share with a 49.16% YoY drop but a 1.13% MoM uptick. The brand’s average price moved down 4.90% YoY to $34.70 as Capsules average price sits at 43.11 and Edible at 17.26, and Kikoko sits at rank 5 in Capsules in California. The pattern implies a reliance on the Capsules franchise for scale and ranking that is eroding YoY but stabilizing MoM relative to Edible, with Beverage acting as a small but currently positive MoM signal within an otherwise contracting mix.
With Capsules carrying 82.02% of mix and holding rank 5 in California, the brand’s positioning is anchored to a single category where volume pressure of 39.81% YoY and 5.86% MoM constrains total brand visibility, while Edible’s steeper 17.59% MoM decline compresses diversification. Beverage’s 1.13% MoM gain against a 49.16% YoY slide suggests room to pilot niche use-cases without near-term scale, and the 4.90% YoY price reduction indicates a value recalibration that supports Capsules competitiveness but narrows premium headroom. The implication is that maintaining Capsules rank while reallocating incremental attention to Beverage for tactical growth, and stabilizing Edible to reduce MoM volatility, offers a path to protect share without overextending beyond the current price architecture.
Competitive Landscape
Kikoko is ranked #5 in CA Capsules in May 2026, down 1 position year over year from #4, and up 1 position from February 2026 when it sat at #6; its peak rank of #4 in December 2025 frames a one-slot slide over five months. Against peers, Breez holds #1 after rising from #2 while recording a -44.6% YoY sales change, and Level slipped from #1 to #2 with a -67.8% YoY sales change; meanwhile, Buddies advanced from #6 to #4 despite a -18.6% YoY decline. The mix of upward rank moves amid double-digit negative YoY sales for leaders implies rank in this segment is being reshuffled more by relative contraction than absolute growth, setting Kikoko’s slight YoY rank drop and recent three-month uptick as a signal that modest share defense could yield gains if competitors’ declines persist.
Notable Products
Little Helpers - Buzz Mints 20-Pack (100mg) posted the steepest decline in May 2026 at -35.7% MoM while dropping to rank 8, and Little Helpers - CBD/THC 3:1 Focus Mints 20-Pack (60mg CBD, 20mg THC) fell -31.8% MoM at rank 10; in contrast, Little Helpers - THC/THCV 1:1 Boost Matcha Botanical Mints 20-Pack (50mg THC, 50mg THCV) rose 8.3% MoM at rank 7 with a single-month revenue of $8,620. XTabs - Sativa High Dose Tablets 20-Pack (1000mg) slipped -6.2% MoM but held rank 1, while XTabs - Indica High Dose Tablets 20-Pack (1000mg) declined -8.3% MoM at rank 2, and XTabs - Hybrid High Dose Tablets 20-Pack (1000mg) inched up 1.3% at rank 3; four of the top ten are Capsules, and Capsules occupy ranks 1 through 3. The pattern implies the Capsules franchise is anchoring share at the top despite softer Edibles, signaling a portfolio tilt toward high-dose functional tablets as Edibles concentrate risk at the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
