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Dec-2025
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Overview
Market Insights Snapshot
In the California market, Kikoko has shown notable fluctuations in its performance across different product categories. In the Beverage category, Kikoko has experienced a positive trajectory, improving its ranking from 19th in September 2025 to 15th by December 2025. This upward movement suggests a strengthening presence in the beverage segment, potentially driven by increasing consumer interest or successful product strategies. However, in the Edible category, Kikoko has struggled to maintain a strong position, with rankings consistently outside the top 30, only reaching as high as 38th in December. This indicates potential challenges or competition in the edibles market that the brand may need to address.
Conversely, Kikoko's performance in the Capsules category in California has been more stable and impressive, consistently ranking in the top 4 over the four-month period. This stability in the Capsules category highlights a solid market presence and possibly a loyal customer base. The brand maintained its 4th position from October through December 2025, suggesting a consistent demand for their capsule products. This could be indicative of successful product differentiation or strong brand loyalty in this category. As the market evolves, it will be interesting to observe whether Kikoko can leverage its strengths in Capsules to improve its standings in other categories like Edibles.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Kikoko has experienced a slight decline in rank from September to December 2025, moving from 3rd to 4th place. This shift is primarily due to the consistent performance of ABX / AbsoluteXtracts, which maintained its 3rd position from October to December, and the strong presence of Level, which held the top spot until December when it dropped to 2nd. Despite this, Kikoko's sales have shown resilience, with a notable rebound in December following a dip in November. The brand's ability to recover sales momentum suggests a loyal customer base and effective marketing strategies, although the competitive pressure from brands like Buddies and The Tablet indicates a dynamic market where maintaining rank requires continuous innovation and customer engagement.
Notable Products
In December 2025, Kikoko's top-performing product was XTabs - Sativa High Dose Tablets 20-Pack (1000mg), which reclaimed the number one spot with sales of 3486 units. XTabs - Indica High Dose Tablets 20-Pack (1000mg) slipped to second place after leading in the previous two months. XTabs - Hybrid High Dose Tablets 20-Pack (1000mg) consistently held the third position throughout the last four months. Little Helpers - CBN/THC/Melatonin 3:2 Sleep Mints 20-Pack remained steady at fourth place, showing stable sales over the months. Notably, Little Helpers - CBD/THC 2:1 Calm Mints 20-Pack entered the rankings in December at fifth place, indicating a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
