Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of California, Kikoko has shown a consistent performance within the Beverage category, maintaining its rank at 19th place from July to October 2024. This stability in ranking, despite a slight decline in sales, suggests a steady consumer base for their beverage products. On the other hand, their presence in the Edible category has seen a downward trend, slipping from 31st to 36th place over the same period. This decline in ranking indicates that Kikoko may be facing increased competition or changing consumer preferences in the edible segment, as they were not in the top 30 brands in this category by October.
Kikoko's performance in the Capsules category in California is noteworthy, as it consistently held a strong position, ranking 3rd in July and maintaining a 5th place ranking from August through October 2024. This suggests that their capsule products are well-received and remain competitive in the market. The brand's ability to sustain a top 5 position in such a competitive category highlights the potential strength and appeal of their capsule offerings. However, while the ranking is stable, a deeper dive into the sales figures could provide insights into whether this stability is due to market expansion or other factors.
Competitive Landscape
In the competitive landscape of the California capsules category, Kikoko has experienced notable shifts in its market position from July to October 2024. Initially ranked third in July, Kikoko saw a decline to fifth place by August and maintained this position through October. This drop in rank coincides with a significant reduction in sales, from a high in July to a lower plateau in subsequent months. Meanwhile, ABX / AbsoluteXtracts improved its standing, climbing from fifth to third place by August and sustaining this rank through October, with a consistent upward trend in sales. Similarly, Emerald Bay Extracts held steady at fourth place, showing resilience despite fluctuations in sales. These dynamics suggest that while Kikoko remains a key player, it faces stiff competition from brands like ABX / AbsoluteXtracts and Emerald Bay Extracts, which are capitalizing on market opportunities to enhance their positions and sales figures.
Notable Products
In October 2024, Kikoko's top-performing product was XTabs - Sativa High Dose Tablets 20-Pack (1000mg) in the Capsules category, reclaiming the first rank from its second-place position in September, with sales of 4835 units. XTabs - Indica High Dose Tablets 20-Pack (1000mg) followed closely, maintaining a consistent second-place ranking, despite a slight decrease in sales compared to the previous months. XTabs - Hybrid High Dose Tablets 20-Pack (1000mg) held steady in third place throughout the months from July to October, showing a gradual decline in sales figures. Little Helpers - CBN/THC/Melatonin 3:2 Sleep Mints 20-Pack (60mg CBN, 40mg THC, 20mg Melatonin) remained in fourth place consistently, with a slight increase in sales in October. Lastly, Little Helpers - CBD/THC 2:1 Calm Mints 20-Pack (100mg CBD, 50mg THC) maintained its fifth position since August, showing a gradual decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.