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Aug-2024
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Overview
Market Insights Snapshot
In the state of New York, Kingsroad has shown varied performance across different product categories over the past few months. In the Concentrates category, Kingsroad maintained a steady rank of 17th place from May through July but saw a slight drop to 18th place in August. This indicates a relatively stable market presence with a minor recent decline. The Vapor Pens category, however, displayed more volatility. Kingsroad improved its ranking from 29th in May to 21st in June, before dropping to 26th in July and then significantly falling to 52nd in August. This sharp decline in August suggests a possible challenge in maintaining consumer interest or increased competition within the category.
For Pre-Rolls in New York, Kingsroad has struggled to break into the top 30 brands. The brand's ranking was absent in May, but it appeared at 77th in June, 78th in July, and improved slightly to 74th in August. Although the improvement in August is a positive sign, the overall low ranking indicates that Kingsroad has significant ground to cover in this category. The fluctuations in rankings across these categories highlight both the strengths and areas of improvement for Kingsroad in the competitive New York market.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in New York, Kingsroad has experienced significant fluctuations in rank and sales over the past few months. Notably, Kingsroad's rank dropped from 21st in June 2024 to 52nd in August 2024, indicating a sharp decline in market position. This downward trend is concerning, especially when compared to competitors like MyHi, which maintained a relatively stable rank around the 49th and 50th positions during the same period. Similarly, Ithaca Organics Cannabis Co. and Hepcat Cannabis showed more consistent performance, with ranks fluctuating but not as drastically as Kingsroad. The data suggests that while Kingsroad had a strong start earlier in the year, its recent performance indicates potential challenges in maintaining market share, possibly due to increased competition or changes in consumer preferences.
Notable Products
In August 2024, the top-performing product from Kingsroad was Grandpa's Stash x Lemon Kush Live Resin Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing from the second position in May and July to first place with sales of 912 units. Super Sour Glue Live Resin Cartridge (1g) in the Vapor Pens category dropped to the second position after leading in July. Grandpa's Cookies Live Resin (1g) in the Concentrates category made an impressive debut at third place. Grandpa Stash x Lemon Kush Pre-Roll 2-Pack (1g) secured the fourth position, while Lazy Sundae Badder (1g) in the Concentrates category entered the rankings at fifth place. This shift indicates a strong preference for pre-rolls and live resin products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
