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Oct-2024
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Overview
Market Insights Snapshot
In the state of New York, Kingsroad has shown notable performance across various cannabis categories, particularly in concentrates and pre-rolls. For concentrates, the brand has consistently improved its ranking, moving from 19th place in July 2024 to 14th by October 2024. This upward trajectory is indicative of strong market penetration and consumer preference in this category. In contrast, their performance in the vapor pen category has seen a decline, slipping from 24th in July to 35th in October, which could suggest increasing competition or a shift in consumer preferences. Interestingly, Kingsroad entered the pre-roll category rankings in August at 44th and climbed to 32nd by September, indicating a positive reception in this segment.
The absence of Kingsroad in the top 30 rankings for pre-rolls in July and October highlights potential volatility or strategic shifts in their product offerings. While the brand's sales for concentrates have shown a significant increase from July to September, there was a dip in October, suggesting possible market saturation or seasonal fluctuations. Such dynamics highlight the importance of strategic adjustments and market analysis for brands like Kingsroad to maintain and improve their standing in competitive environments. For more detailed insights into Kingsroad's market performance in New York, further exploration of specific sales strategies and consumer trends would be beneficial.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Kingsroad has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. Starting from a strong position at rank 24 in July 2024, Kingsroad saw a decline to rank 35 by October 2024. This drop indicates a potential challenge in maintaining its market share amidst increasing competition. Notably, Flower by Edie Parker and FINCA have shown significant improvements in their sales figures, with Flower by Edie Parker maintaining a stable rank of 34 from September to October, and FINCA climbing to rank 40 in the same period. Meanwhile, Gezoont has also shown resilience, improving its rank to 38 in October. Additionally, Super Fog by Mfused emerged in the rankings at 33 in October, indicating new competition. These dynamics suggest that Kingsroad may need to reassess its competitive strategies to regain its earlier standing and counteract the upward trends of its competitors.
Notable Products
In October 2024, Kingsroad's top-performing product was the Purple Punch Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the first rank with impressive sales of 1,477 units. The Grandpa's Stash x Lemon Kush Live Resin Infused Pre-Roll 2-Pack (1g) secured the second position, maintaining a consistent presence in the top three since July. Ogre Berry Live Resin Sauce (1g) made its debut in the rankings, landing in third place within the Concentrates category. Kingdom Dreams Live Resin Disposable (1g) entered the list at fourth position, while the Strawberry Guava Live Resin Cartridge (1g) experienced a drop from first to fifth place. This shift in rankings highlights the dynamic changes in consumer preferences for Kingsroad's products over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
