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Nov-2024
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Overview
Market Insights Snapshot
In the state of New York, Kingsroad has shown a notable performance in the Concentrates category. Over the months from August to November 2024, the brand has improved its ranking from 19th to 14th, indicating a consistent upward trend. This positive movement is backed by a significant increase in sales, with November sales nearly doubling from August. Conversely, in the Vapor Pens category, Kingsroad's performance has declined, with its rank dropping from 24th in August to 53rd in November. This downward trend might suggest challenges in maintaining competitiveness or shifting consumer preferences in this category.
The Pre-Roll category presents a mixed scenario for Kingsroad in New York. While the brand was not in the top 30 in November, it did experience a spike in September, reaching a rank of 34th before plummeting to 100th in October. This volatility could imply either a temporary surge due to promotional activities or supply chain issues affecting consistent performance. The absence in the top rankings for November highlights a potential area for improvement or strategic reassessment. Overall, Kingsroad's performance across these categories suggests areas of strength and opportunities for growth, particularly in the Concentrates market where they have shown resilience and potential for continued success.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Kingsroad has experienced a notable decline in rank over the past few months, dropping from 24th in August 2024 to 53rd by November 2024. This downward trend in rank is mirrored by a significant decrease in sales, indicating potential challenges in maintaining market share. In contrast, brands like MyHi have shown a steady improvement, climbing from 63rd to 54th, while Nightshade Farm made a remarkable leap from 72nd to 52nd, suggesting increased consumer interest and possibly more effective marketing strategies. Meanwhile, Luci and High Peaks have experienced fluctuations, with Luci dropping from 46th to 51st and High Peaks from 42nd to 55th, yet they maintain higher sales figures than Kingsroad. These dynamics highlight the competitive pressures Kingsroad faces and underscore the need for strategic adjustments to regain its standing in the New York vapor pen market.
Notable Products
In November 2024, the top-performing product for Kingsroad was the Purple Punch Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from October with sales of 630 units. The Jelly Pancakes Live Resin Sauce Badder (3.5g) emerged as a new entry, securing the second rank in the Concentrates category. Grandpa's Cookies Live Resin (1g) followed closely, debuting at the third rank, also in Concentrates. Ogre Berry Live Resin Sauce (1g) maintained its fourth position from October, indicating consistent performance. Meanwhile, the Grandpa's Stash x Lemon Kush Live Resin Infused Pre-Roll 2-Pack (1g) fell to fifth place, showing a decline in sales from its earlier positions in August and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
