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Oct-2024
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Overview
Market Insights Snapshot
Kinloch Wellness has demonstrated a steady presence in the Edible category within Ontario. Over the months from July to October 2024, the brand maintained its position within the top 30, starting at rank 25 in July and August, and slightly improving to rank 23 by September and October. This consistent ranking indicates a stable market presence, although the sales figures show some fluctuations. Notably, there was a peak in sales during August, reaching a high of 38,248, before dropping back to nearly the same level as July by October. This suggests that while the brand holds a steady rank, there might be underlying factors affecting monthly sales performance that could be worth further exploration.
Interestingly, Kinloch Wellness does not appear in the top 30 rankings for any other state or category besides Edibles in Ontario. This absence from multiple markets could be seen as a limitation in their geographical reach or category diversity. However, it might also reflect a strategic focus on strengthening their position within a specific niche and location. The ability to maintain a consistent ranking in a competitive category like Edibles in Ontario suggests that the brand has carved out a dedicated consumer base, although it raises questions about their potential for expansion and diversification into other states and product categories.
Competitive Landscape
In the Ontario edible cannabis market, Kinloch Wellness has shown a steady presence, maintaining a rank of 23rd in both September and October 2024, after slightly improving from 25th in August. This stability in rank suggests a consistent performance amidst a competitive landscape. Notably, A-HA! experienced a significant drop from 15th in July to 25th in October, indicating potential market challenges that Kinloch Wellness has managed to avoid. Meanwhile, Vacay improved its rank from 24th in July to 22nd in October, suggesting a competitive edge that Kinloch Wellness might need to address to climb higher. Additionally, Glenn's has consistently outperformed Kinloch Wellness, holding a rank of 20th in October, which highlights a potential benchmark for Kinloch Wellness to target in its growth strategy. Overall, while Kinloch Wellness maintains a stable position, the dynamic shifts among competitors underscore the need for strategic initiatives to enhance its market standing and sales performance.
Notable Products
In October 2024, the top-performing product for Kinloch Wellness was the Serene™- CBD Green Apple Gummy 30-Pack, maintaining its number one rank from previous months despite a decrease in sales to 524 units. The Refresh - CBD:CBG 1:1 Mango Gummies 4-Pack climbed to the second position with notable sales growth, indicating a strong consumer preference shift. The CBN:CBD Softgels 4-Pack improved its standing to third place, showing a consistent increase in sales over the months. The Refresh - CBD:CBG 1:1 Mango Gummies 15-Pack dropped to third place from its previous second rank, suggesting a potential saturation in its demand. A newcomer, the CBG + CBD Citrus Orange Infused Pre-Roll 3-Pack, debuted in the fourth position, showcasing the growing popularity of pre-rolls in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
