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Jan-2025
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Overview
Market Insights Snapshot
Kinloch Wellness has shown a consistent presence in the Ontario market within the Edible category. From October 2024 to January 2025, the brand maintained a stable ranking, fluctuating slightly between the 21st and 24th positions. This indicates a steady performance in a competitive landscape, with a notable increase in sales from October to December 2024, peaking at over 46,000 in December. However, the slight dip in January 2025 suggests potential seasonal impacts or increased competition. The consistent presence in the top 30 is a positive indicator of brand resilience and consumer loyalty in Ontario.
Interestingly, Kinloch Wellness did not appear in the top 30 rankings for any other states or provinces during this period, which could be perceived as a limitation in their market expansion strategy or a focused approach to dominate the Ontario market. This absence highlights both a challenge and an opportunity for Kinloch Wellness to explore new markets or strengthen their position in existing ones. The data suggests that while they have established a foothold in Ontario, there is room for growth and diversification across other regions to enhance their market presence and capture a broader consumer base.
Competitive Landscape
In the Ontario edibles market, Kinloch Wellness has demonstrated a stable performance with a consistent ranking around the 21st to 24th positions from October 2024 to January 2025. Notably, Kinloch Wellness improved its rank from 24th in October to 21st in November, coinciding with a significant increase in sales during that period. However, despite this upward momentum, it settled back to the 22nd position by January 2025. In comparison, Lord Jones maintained a consistent 20th rank throughout the same period, indicating a stable market presence with higher sales figures than Kinloch Wellness. Meanwhile, Vacay held the 21st position in December and January, closely competing with Kinloch Wellness, but with fluctuating sales that peaked in December. The competitive landscape suggests that while Kinloch Wellness is holding its ground, there is a need to strategize further to climb the rankings against steady performers like Lord Jones and emerging competitors such as Even Cannabis Company, which showed a slight improvement in rank over the months.
Notable Products
In January 2025, Kinloch Wellness's top-performing product was the Serene™- CBD Green Apple Gummy 30-Pack (1500mg CBD), maintaining its first-place ranking since October 2024, with sales reaching 836 units. The CBN:CBD Softgels 4-Pack (40mg CBN, 80mg CBD) held steady in the second position throughout the same period. The Refresh - CBD:CBG 1:1 Mango Gummies 4-Pack (80mg CBD, 80mg CBG) consistently ranked third, showing a slight increase in sales from December 2024 to January 2025. Notably, the CBZ™ CBN:CBD Pomegranate Berry Gummy 4-Pack (80mg CBD, 40mg CBN) entered the rankings in January 2025 at fourth place. The Refresh - CBD:CBG 1:1 Mango Gummies 15-Pack (300mg CBD, 300mg CBG) slipped from fourth in December 2024 to fifth in January 2025, indicating a decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
