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Oct-2024
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Overview
Market Insights Snapshot
Klutch Cannabis has demonstrated robust performance in the Ohio market, particularly in the Concentrates category, where it has consistently held the number one rank from July to October 2024. This sustained top position indicates a strong consumer preference and effective market strategy in this segment. In the Flower category, Klutch Cannabis has also shown significant strength, maintaining a steady third-place ranking over the past few months. This consistency in ranking within a highly competitive category suggests a solid brand presence and possibly a loyal customer base. While the brand has not been able to climb to the top spot in the Flower category, its stable position reflects a reliable performance.
In the Vapor Pens category, Klutch Cannabis has exhibited notable volatility in rankings, initially starting in fourth place in July and dramatically rising to first place in September before settling in at second in October. This movement suggests a dynamic market environment and possibly successful product launches or marketing efforts that spurred the temporary climb to the top. The absence of Klutch Cannabis from the top 30 in other states or provinces could indicate either a strategic focus on the Ohio market or potential areas for expansion and growth. The brand's ability to maintain or improve its standing in these key categories will likely be crucial for its continued success in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Klutch Cannabis has maintained a consistent position, ranking third from August through October 2024. This stability in ranking reflects a robust performance amidst fierce competition. Notably, Rythm has surged to the top position since August, experiencing a significant sales increase, which may indicate a shift in consumer preference or effective marketing strategies. Meanwhile, Riviera Creek has held the second position consistently, suggesting strong brand loyalty or product appeal. Klutch Cannabis's steady rank, despite these dynamics, highlights its resilience and potential areas for growth, particularly in strategies to surpass Riviera Creek and challenge Rythm's dominance. Additionally, Seed & Strain Cannabis Co. and Grassroots have shown fluctuations in their rankings, which could be leveraged by Klutch Cannabis to enhance its market share through targeted marketing and product differentiation strategies.
Notable Products
In October 2024, Orange 43 (2.83g) continued to dominate as the top-selling product for Klutch Cannabis, maintaining its number one rank from previous months and achieving a sales figure of 35,103. Ice Cream Cake (2.83g) held steady at the second position, showing a consistent performance over the past four months. Lemon Cherry Gelato (2.83g) made an impressive entry into the rankings, securing the third spot. Purp 43 (2.83g) improved its standing from fifth to fourth place compared to September. Meanwhile, Motorbreath (2.83g) returned to the rankings at fifth place after an absence in September, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
