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Nov-2024
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Overview
Market Insights Snapshot
Klutch Cannabis has demonstrated a strong performance in the Ohio cannabis market, particularly in the Concentrates category where it has consistently held the top ranking from August to November 2024. This sustained leadership is indicative of the brand's robust market presence and consumer preference in this segment. The Flower category also shows a consistent performance, maintaining a solid third place across the same months, which suggests a stable demand and possibly a loyal customer base. However, the Vapor Pens category presents a more dynamic picture, with Klutch Cannabis reaching the top position in September before experiencing a slight dip to fourth place by November. This fluctuation could be attributed to competitive pressures or changes in consumer preferences, highlighting a potential area for strategic focus.
Notably, Klutch Cannabis does not appear in the top 30 rankings for any other states or categories, which could be seen as a limitation in its market reach or an opportunity for expansion. The absence from other state rankings might suggest a concentrated focus on the Ohio market, which could be a strategic decision to dominate locally before expanding geographically. This focused approach has evidently paid off in Ohio, as evidenced by the impressive sales figures in the Concentrates category, which saw a notable increase from August to November. The brand's ability to maintain top positions in key categories in Ohio while not appearing in other states' rankings raises interesting questions about its future growth strategy and potential for geographical expansion.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Klutch Cannabis consistently holds a strong position, maintaining its rank at third place from August to November 2024. This stability in rank highlights Klutch Cannabis's robust market presence, although it trails behind Rythm and Riviera Creek, which have secured the first and second positions, respectively, throughout the same period. Notably, Rythm has shown a significant increase in sales, consistently leading the market, while Riviera Creek also demonstrates strong sales figures. Meanwhile, Meigs County Grown has made impressive strides, climbing from 13th to 5th place, suggesting a dynamic shift in consumer preferences. Klutch Cannabis's consistent rank amidst these shifts indicates a stable consumer base, yet the brand may need to strategize further to close the gap with the top two competitors and respond to the rising momentum of other brands like Meigs County Grown.
Notable Products
In November 2024, Orange 43 in the Flower category maintained its position as the top-performing product for Klutch Cannabis, with a notable sales figure of 43,406. Ice Cream Cake also in the Flower category held steady in the second position, although its sales slightly declined from October. Lemon Slushee made a significant leap to third place, improving from its previous fourth position in August and September, with a sales increase to 5,881. Purp 43 remained consistent in the fourth position after debuting in the rankings in September. The Orange 43 Distillate Luster Pod in the Vapor Pens category entered the top five for the first time, showcasing a promising rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
