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Sep-2024
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Overview
Market Insights Snapshot
Koko Gemz has shown a steady presence in the edible category across different states, with notable performances in Washington. In Washington, Koko Gemz maintained a consistent ranking, fluctuating slightly but staying within the top 25, moving from 24th in June to 23rd in September. This steady performance is indicative of a strong foothold in the market, with sales showing an upward trend, particularly notable in September where they saw a significant increase. In contrast, their performance in Massachusetts has not been as strong, as the brand did not make it into the top 30 ranks in the edible category during the same period, indicating room for growth in that market.
Despite not breaking into the top 30 in Massachusetts, Koko Gemz has shown some positive movement by improving their ranking slightly from June to September. This suggests that while they are not yet a leading brand in Massachusetts, there is potential for growth if they can continue to build on this momentum. Conversely, their consistent ranking in Washington highlights a stable market position, suggesting that Koko Gemz has successfully captured consumer interest there. The sales data supports this, showing a healthy increase from June to September, which could be a promising sign for their future performance in Washington. These insights reveal a brand that is performing well in some areas while still having opportunities to expand its influence in others.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Koko Gemz has shown a dynamic performance over the past few months. Despite not breaking into the top 20, Koko Gemz has maintained a relatively stable rank, fluctuating between 23rd and 25th from June to September 2024. This consistency is noteworthy given the competitive pressures from brands like Binske, which consistently held the 21st position, and Happy Cabbage Farms, which improved its rank significantly from 28th to 22nd during the same period. Koko Gemz's sales trajectory shows a positive trend, with a notable increase in September, suggesting a potential for upward mobility in rank. However, to climb higher, Koko Gemz will need to strategize against competitors like Hi-Burst and Agro Couture, who are also vying for a stronger market presence. This analysis highlights the importance for Koko Gemz to leverage its sales growth to improve its competitive standing in the Washington edibles market.
Notable Products
In September 2024, the top-performing product from Koko Gemz was Milk Chocolate Bite 10-Pack (100mg), which reclaimed its number one spot after slipping to second place in August, with notable sales of 1407 units. Mint Dark Chocolate 10-Pack (100mg) followed closely in second place, having dropped from its top position the previous month. Cookies N' Cream Chocolate Bites 10-Pack (100mg) consistently maintained its third-place ranking from August. Peanut Butter Milk Chocolate Bar 10-Pack (100mg) improved its ranking to fourth place after not being ranked in August. Milk Chocolate With Sea Salt Truffles Bites 10-Pack (100mg THC, 1.98oz) entered the top five for the first time, securing the fifth position with increasing sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
