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Jan-2025
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Overview
Market Insights Snapshot
Koko Gemz has shown a consistent performance in the Edible category within the state of Washington. Throughout the months from October 2024 to January 2025, the brand maintained a steady rank at 22nd position, indicating a stable presence in the market. Despite a slight dip in sales during November 2024, Koko Gemz managed to recover and maintain its rank, showcasing resilience in a competitive landscape. This stability in ranking suggests that Koko Gemz has a solid consumer base in Washington, which is crucial for long-term growth in the Edible category.
In contrast, the performance of Koko Gemz in Massachusetts reveals a different narrative. The brand did not break into the top 30 in the Edible category, with rankings hovering in the mid-60s over the same period. This indicates that Koko Gemz faces significant competition or market challenges in Massachusetts, which could be a point of concern for the brand's strategists. The fluctuations in sales figures, particularly the drop in November, may reflect seasonal trends or competitive pressures. The fact that Koko Gemz has not secured a top 30 position in Massachusetts suggests that there is room for improvement and potential strategies to increase market penetration in this region.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Koko Gemz has maintained a consistent presence, ranking 22nd in both October 2024 and December 2024, with a slight dip to 23rd in November 2024 and maintaining 22nd in January 2025. This stability in rank indicates a steady performance amidst a competitive field. Notably, Swell Edibles consistently held the 20th position, suggesting a higher market penetration compared to Koko Gemz. Meanwhile, Happy Cabbage Farms showed an upward trend, climbing to 21st in January 2025, which could pose a competitive threat if this trend continues. In contrast, Binske experienced a decline, dropping out of the top 20 by January 2025, which might provide Koko Gemz an opportunity to capture some of their market share. Overall, Koko Gemz's stable ranking amidst fluctuating competitors highlights its resilience and potential for growth in the Washington edibles market.
Notable Products
In January 2025, the top-performing product from Koko Gemz was Cookies N' Cream Chocolate Bites 10-Pack, maintaining its number one rank from December with impressive sales of 1085 units. Following closely, the Milk Chocolate Bite 10-Pack held the second position, despite a drop in sales from the previous month. The Dark Chocolate Bites 10-Pack secured the third rank, consistent with its December position, though it experienced a slight decline in sales. The Mint Dark Chocolate 10-Pack dropped to fourth place, showing a notable decrease in sales compared to December. Lastly, the Peanut Butter Milk Chocolate Bar 10-Pack remained in fifth place, slightly increasing its sales figures since December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
