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Oct-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Kosmik Brands has shown a consistent presence in the Edible category, though their rankings have hovered just outside the top 30, with positions ranging from 45th to 51st over the past few months. This suggests a stable, albeit modest, performance in this category. However, their sales figures have been on a downward trajectory, decreasing from $47,220 in July 2024 to $32,991 in October 2024, indicating potential challenges in maintaining market share. In the Vapor Pens category, Kosmik Brands has struggled to break into the top 30, with rankings consistently above 50th, and by October, they were no longer ranked. This absence from the top 30 could reflect increased competition or a shift in consumer preferences within the state.
Conversely, in Missouri, Kosmik Brands has demonstrated a strong performance in the Edible category, consistently ranking within the top 10. Notably, they reached the 5th position in August 2024, highlighting a peak in their market presence, though they slightly dropped to 6th by October. Despite this minor fluctuation, their sales figures in Missouri remain robust, with a significant peak in August at $991,966. In the Vapor Pens category, although they have not been able to secure a position within the top 30 by October, they experienced an upward trend in rankings earlier, moving from 42nd in July to 36th in September. This suggests potential for growth in Missouri's Vapor Pens market if Kosmik Brands can capitalize on the positive momentum observed in the earlier months.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Kosmik Brands has demonstrated fluctuating rankings over the past few months, indicating a dynamic market presence. In July 2024, Kosmik Brands was ranked 7th, improving to 5th in August, but then slipping back to 7th in September and slightly recovering to 6th in October. This pattern suggests a competitive struggle, particularly against brands like Wyld, which consistently maintained a higher rank, peaking at 2nd in August. Meanwhile, Wana and Panda (MO) have also shown resilience, with Wana maintaining a stable 5th position in three of the four months and Panda (MO) showing a slight decline but still ranking closely with Kosmik Brands. The sales trajectory for Kosmik Brands, with a peak in August followed by a decline, contrasts with the more stable or growing sales figures of its competitors, highlighting the need for strategic adjustments to regain and sustain higher market positions.
Notable Products
In October 2024, the top-performing product for Kosmik Brands was the Supernova - Blue Raspberry Lemonade Gummies 10-Pack (500mg), which climbed to the number one rank with sales reaching 1,414 units. The Supernova - Green Gummies 10-Pack (500mg) emerged as a new contender, securing the second position. The Abyss Blue Raspberry & Cream Gummies 10-Pack (2000mg) also made a notable entrance, ranking third. Meanwhile, the Black Hole - Red Tropical Fruit Punch Gummies 10-Pack (1000mg) dropped to fourth place from its previous top ranking in August. The Black Hole - Pink Peach Mango Gummies 10-Pack (1000mg) maintained a steady presence, ranking fifth in both July and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
