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Dec-2024
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Overview
Market Insights Snapshot
Kosmik Brands has shown varied performance across different states and categories, reflecting both opportunities and challenges. In the Massachusetts market, the brand's presence in the Edible category has seen a slight decline, moving from 37th to 40th place by December 2024. This indicates a need for strategic adjustments to regain market share. The Vapor Pens category, however, did not see Kosmik Brands in the top 30 rankings after September, suggesting a significant drop in competitiveness within that segment. This absence highlights potential areas for improvement or reevaluation of product offerings in the Massachusetts vapor pen market.
In contrast, Missouri presents a different narrative for Kosmik Brands. The brand maintained a strong position in the Edible category, starting at 6th place in September 2024 but experiencing a decline to 21st by December. This downward trend in Missouri's Edible market suggests increased competition or shifting consumer preferences. Meanwhile, the Vapor Pens category saw Kosmik Brands drop out of the top 30 rankings after October, which may point towards a need for enhanced marketing strategies or product innovation to capture a larger share of this market segment. These movements across states and categories underscore the dynamic nature of the cannabis industry and the necessity for brands like Kosmik to adapt swiftly to maintain their market presence.
Competitive Landscape
In the Missouri edibles market, Kosmik Brands has experienced a notable decline in both rank and sales over the last few months of 2024. Starting strong in September and October with a consistent rank of 6th, Kosmik Brands saw a significant drop to 18th in November and further slipped out of the top 20 by December. This decline contrasts with competitors like ROBHOTS and Curio Wellness, which, despite some fluctuations, managed to maintain their presence within the top 20. ROBHOTS, for instance, hovered between ranks 15 and 18, while Curio Wellness managed to stay within the top 20 despite a slight dip. The sales figures reflect these trends, with Kosmik Brands' sales dropping significantly from October to December, whereas ROBHOTS and Curio Wellness showed more stable sales performance. This shift indicates potential challenges for Kosmik Brands in maintaining market share amidst competitive pressures and suggests a need for strategic adjustments to regain its earlier momentum in the Missouri edibles category.
Notable Products
In December 2024, the Black Hole Green Single Serve Gummy (100mg) emerged as the top-performing product for Kosmik Brands, capturing the number one rank with sales of 1192 units. The THC/CBD/CBN Galaxzzz Gummies 20-Pack maintained its strong position at number two, consistent with its November ranking, showing a slight increase in sales to 1124 units. The Peanut Butter & Jelly Gummies 10-Pack advanced to the third position from fifth in November, indicating a growing consumer preference. The Black Hole- Orange Slices Gummy 10-Pack saw a decline from first place in September to fourth in December, with a notable drop in sales over the months. The Abyss Blue Raspberry & Cream Gummies 10-Pack slipped to fifth place, continuing its downward trend since its peak in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
