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Sep-2024
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Overview
Market Insights Snapshot
Kush Queen has consistently maintained its position in the Topical category across the state of California, holding steady at the 9th rank from June through September 2024. This stability suggests a strong foothold in the market, with sales figures showing slight fluctuations yet remaining robust. Despite a minor dip in sales from June to July, the brand managed to recover in August, only to see a small decline again in September. Such consistency in ranking, particularly in a competitive category like Topicals, indicates a loyal customer base and effective product offerings that keep Kush Queen relevant in the Californian market.
Interestingly, the lack of Kush Queen's presence in the top 30 brands in other states or provinces could be seen as a potential area for growth or a strategic decision to focus on their stronghold in California. The absence of rankings in other markets might suggest room for expansion or a need to bolster their marketing strategies beyond California. While the brand is performing well in its current market, exploring other states could provide new opportunities for growth and diversification. However, without detailed sales data from other regions, it's challenging to ascertain the full scope of their market strategy and performance.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, Kush Queen consistently holds the 9th position from June to September 2024, indicating a stable yet challenging environment for growth. Despite maintaining its rank, Kush Queen faces stiff competition from brands like Care By Design, which fluctuates between 5th and 7th place, showcasing a stronger sales performance with peaks significantly higher than Kush Queen's. Meanwhile, High Desert Pure remains steady in 8th place, slightly outperforming Kush Queen in sales, suggesting a need for Kush Queen to innovate or enhance its marketing strategies to climb the ranks. Additionally, Autumn Brands and Proof show dynamic rank changes, indicating potential threats or opportunities for Kush Queen depending on market shifts. Overall, while Kush Queen's position is stable, the brand must strategize to improve its market share against these agile competitors.
Notable Products
In September 2024, the top-performing product for Kush Queen was the CBD/THC 1:1 Sleep Bath Bomb, which climbed from the second position in August to secure the top spot with sales of 821 units. The CBD/THC 1:1 Relax Bath Bomb, previously holding the number one rank for three consecutive months, fell to second place with a notable decrease in sales to 767 units. The CBD/THC 1:1 Relieve Bath Bomb maintained its third position consistently from the previous month, showing stable sales at 751 units. The CBD/THC 1:1 Awaken Bath Bomb remained in the fourth position throughout the observed months, indicating steady performance. Lastly, the CBD/THC 1:1 Black Magic Bath Bomb, which re-entered the rankings in August, held onto the fifth position with a slight increase in sales to 75 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
