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Nov-2024
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Overview
Market Insights Snapshot
Kush Queen has demonstrated a consistent performance in the Topical category within California, maintaining a strong presence in the top 10 rankings over the past few months. Specifically, Kush Queen has held the 9th position in both August and September 2024, before advancing to the 8th position in October and maintaining this rank in November. This upward movement in the rankings aligns with an increase in sales, with October 2024 witnessing a notable rise compared to previous months. Such consistency and slight upward trend suggest that Kush Queen has a solid foothold in the California market, particularly in the topical category.
While the brand's performance in California is commendable, it is important to note that Kush Queen does not appear in the top 30 rankings for other states or categories during the same period. This absence could be interpreted as a potential area for growth or a strategic focus solely on the California market. The lack of ranking in other states might indicate either a concentrated effort in a specific geographic area or a challenge in penetrating other markets. Understanding these dynamics could provide valuable insights into the brand's strategic positioning and future opportunities for expansion.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, Kush Queen has shown consistent performance, maintaining its rank at 8th place in both October and November 2024. This stability is notable given the fluctuations among its competitors. For instance, High Desert Pure experienced a decline, dropping from 8th to 10th place over the same period, while Care By Design improved its position from 7th to 6th. Meanwhile, Autumn Brands climbed from 11th to 9th, indicating a competitive push from lower-ranked brands. Despite these shifts, Kush Queen's sales figures have shown a positive trend, increasing from $31,259 in August to $35,399 in November, suggesting a strengthening market presence. This upward trajectory in sales amidst a dynamic competitive environment highlights Kush Queen's resilience and potential for further growth in the California market.
Notable Products
In November 2024, Kush Queen's top-performing product was the CBD/THC 1:1 Relax Bath Bomb, maintaining its first-place ranking from October with sales of 784 units. The CBD/THC 1:1 Relieve Bath Bomb held steady in second place, showing consistent performance over the past months. The CBD/THC 1:1 Sleep Bath Bomb ranked third, experiencing a slight decline in sales compared to October. The CBD/THC 1:1 Awaken Bath Bomb remained in fourth place, demonstrating steady sales growth since August. New to the rankings in November, the CBD/THC 1:1 Shield Bath Bomb debuted at fifth place, indicating a promising start in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
