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Oct-2024
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Overview
Market Insights Snapshot
Kynd Cannabis Company has shown varied performance across different states and product categories in recent months. In the Massachusetts market, the brand's Flower category experienced fluctuations, improving its rank from 17th in July to 11th in September, before slipping back to 16th in October. This indicates a competitive landscape where Kynd Cannabis Company has managed to stay within the top 20, although not consistently improving. On the other hand, in the Pre-Roll category, the brand did not make it into the top 30 in July but showed some presence in the following months, albeit ranking in the 70s, which suggests room for significant improvement in this segment.
In Nevada, Kynd Cannabis Company maintained a stronger presence in the Flower category, although it saw a downward trend from 12th in July to 19th by October. This suggests a potential need for strategic adjustments to regain higher rankings. In contrast, the Pre-Roll category showed a more stable performance, with a notable peak at 21st place in September, indicating a positive reception that month. Meanwhile, in Ohio, the brand's Flower category rankings fluctuated, dropping out of the top 30 in September but recovering to 24th place in October, highlighting a volatile but potentially promising market for the brand. These movements underscore the varying competitive dynamics and consumer preferences across different states that Kynd Cannabis Company must navigate.
Competitive Landscape
In the Massachusetts flower category, Kynd Cannabis Company has experienced fluctuating rankings over the past few months, with its position improving from 17th in July 2024 to 11th in September 2024, before dropping back to 16th in October 2024. This volatility suggests a competitive landscape where brands are vying for consumer attention. Notably, Old Pal has shown a stronger performance, consistently ranking higher than Kynd, peaking at 9th in August 2024. Meanwhile, Rythm experienced a drop in rank, disappearing from the top 20 in September, which may have temporarily benefited Kynd's rank. Shaka Cannabis Company maintained a relatively stable position, staying within the top 15, which indicates a solid consumer base. The emerging presence of Cloud Cover (C3), climbing from 34th in July to 18th in October, highlights the increasing competition Kynd faces. These dynamics underscore the need for Kynd Cannabis Company to strategize effectively to enhance its market position and capitalize on the shifting consumer preferences in Massachusetts.
Notable Products
In October 2024, N.Y. Sour Diesel (3.5g) maintained its top position as the best-selling product for Kynd Cannabis Company, with sales slightly decreasing to 8800 units. Fried Ice Cream (3.5g) returned to the second position after a dip in September, showing resilience in its sales performance. Double Mintz (3.5g) remained steady in third place, continuing its upward trend from August. WAP #27 (3.5g) experienced a slight decline, moving to fourth place, while NY Sour Diesel Smalls (7g) entered the rankings at fifth position. The overall sales dynamics indicate a consistent demand for the top flower products, with some fluctuations in their monthly rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
