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Jan-2025
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Overview
Market Insights Snapshot
The performance of Legends in Washington has been particularly noteworthy within the Flower category, where the brand has consistently maintained a strong position, holding the number 2 rank from October 2024 through January 2025. This indicates a robust and stable market presence, suggesting that Legends has effectively captured consumer interest in this category. In contrast, the brand's absence from the top 30 rankings in the Flower category in Illinois during the same period might be seen as an area with room for growth, as it highlights a potential gap in market penetration or consumer preference in that state.
In the Vapor Pens category, Legends has faced challenges in Oregon, where it did not rank in the top 30 by January 2025, after having been ranked 58th in October and November 2024, and 66th in December 2024. This downward trend suggests a decline in consumer demand or increased competition within the state. Such movements could indicate a need for strategic adjustments to regain market share and improve brand visibility in Oregon's Vapor Pens market. The fluctuating rankings and sales performance across these states and categories offer insights into the brand's varying market strengths and areas for potential improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Legends consistently holds the second rank from October 2024 through January 2025, showcasing its strong market presence. Despite maintaining its position, Legends faces stiff competition from top-ranked Phat Panda, which dominates the market with a significant lead in sales. Meanwhile, Lifted Cannabis Co remains a steady competitor, consistently ranking third, while WA Grower shows slight improvement, moving from fifth to fourth place by December 2024. Legends' stable ranking indicates a robust brand loyalty and effective market strategies, yet the gap in sales with the leading brand suggests potential areas for growth and innovation to capture a larger market share.
Notable Products
In January 2025, Washington Apple 3.5g maintained its top position in sales for Legends, achieving a sales figure of 4899. Washington Apple 7g climbed to the second spot, showing a significant increase from its fourth position in December 2024. Washington Apple 14g held steady at third place, consistent with its ranking from the previous month. Super Boof 3.5g dropped to fourth place, having been second in December 2024. Blue Dream 3.5g re-entered the top five at fifth position, despite not being ranked in November and December 2024.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
