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Nov-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Legends has shown varied performance across different states and categories. In the Washington market, Legends has maintained a strong and consistent presence in the Flower category, holding the impressive rank of 2nd place from August to November 2024. This stability indicates a robust market position and customer loyalty in the region. Conversely, in Massachusetts, Legends experienced a decline in rank, dropping from 84th in August to 97th in November 2024 in the Flower category. This drop could suggest increasing competition or shifting consumer preferences that the brand might need to address.
Looking at Arizona, Legends did not make it into the top 30 brands in the Flower category for any of the months from August to November 2024, indicating a potential area for growth or increased marketing efforts. In Oregon, however, Legends showed a consistent presence in the Vapor Pens category, moving from 50th to 58th place over the same period, suggesting a slight decline but still maintaining a notable position within the top 60. Meanwhile, in Illinois, Legends was ranked 53rd in the Flower category in August 2024 but did not appear in the top 30 in subsequent months, which could point to a need for strategic adjustments to regain market share in this state.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Legends consistently maintains a strong position, holding the 2nd rank from August to November 2024. Despite facing fierce competition, Legends' sales trajectory shows a positive trend, particularly in November, where sales surged, indicating a robust market presence. Notably, Phat Panda dominates the top position throughout this period, with significantly higher sales figures, underscoring the competitive pressure on Legends to innovate and capture more market share. Meanwhile, Artizen Cannabis and Lifted Cannabis Co have been trading places for the 3rd and 4th ranks, with Lifted Cannabis Co showing an upward trend in sales, which could pose a future threat to Legends' current standing. This competitive analysis highlights the need for Legends to leverage strategic marketing and product differentiation to maintain and potentially improve its market position in Washington's Flower category.
Notable Products
In November 2024, the top-performing product from Legends was Washington Apple (3.5g) in the Flower category, reclaiming its number one rank from August, with impressive sales of 4142 units. The Washington Apple (14g) debuted strongly at the second rank, indicating a successful product launch. Washington Apple (7g) improved its standing significantly, climbing from fifth in October to third in November. Super Boof (3.5g) saw a decline, dropping from third in October to fourth in November, while Super Boof (14g) maintained its position at fifth rank. These shifts highlight Washington Apple's dominance in November, with multiple product sizes capturing top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
