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Oct-2024
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Overview
Market Insights Snapshot
Legends has displayed varied performance across different states and categories over the past few months. In the Washington market, the brand has maintained a strong and consistent presence in the Flower category, securely holding the second rank from July to October 2024. This stability suggests a strong consumer base and steady demand for their products in the state. However, in Arizona, Legends did not make it into the top 30 rankings for the Flower category during the same period, indicating potential challenges in market penetration or competition. Meanwhile, in Illinois, the brand was ranked just outside of the top 50 in July and August, but dropped out of the top 30 by September, which could suggest a need for strategic adjustments to regain market share.
In Oregon, Legends has shown notable fluctuations in the Vapor Pens category. While they were ranked 60th in July, their position improved to 48th in September before slightly dropping to 52nd in October. This upward trend followed by a slight decline might reflect seasonal variations or shifts in consumer preferences. On the other hand, in Massachusetts, Legends saw a downward trajectory in the Flower category, with their ranking falling from 74th in July to being absent from the top 30 by October. This decline highlights the competitive nature of the market and the challenges brands face in maintaining their positions. These insights reveal the dynamic nature of the cannabis market and underscore the importance of adaptability and market-specific strategies for sustained success.
Competitive Landscape
In the competitive landscape of the Washington flower market, Legends has consistently maintained its position as the second-ranked brand from July to October 2024. Despite a slight decline in sales from September to October, Legends' sales figures remain robust, indicating a strong brand presence. The leading competitor, Phat Panda, holds a firm grip on the top spot, with sales significantly higher than Legends, though they experienced a downward trend in sales over the same period. Meanwhile, Artizen Cannabis and Lifted Cannabis Co have shown a close contest for the third and fourth positions, with Lifted Cannabis Co overtaking Artizen Cannabis in October. This competitive dynamic highlights the importance for Legends to innovate and potentially expand its offerings to challenge the dominance of Phat Panda and fend off the rising Lifted Cannabis Co.
Notable Products
In October 2024, the top-performing product for Legends was Blue Dream (3.5g) from the Flower category, which ascended to the number one rank with sales reaching 2735 units. Washington Apple (3.5g), also in the Flower category, secured the second position, improving from its fourth-place ranking in September. Super Boof (3.5g) dropped to third place after leading in September, indicating a shift in consumer preference. Notably, Super Boof (14g) and Washington Apple (7g) made their debut in the rankings at fourth and fifth positions, respectively, suggesting a growing interest in larger quantity purchases. Overall, Blue Dream's consistent performance and eventual rise to the top highlight its increasing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
