Dec-2024
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Overview
Market Insights Snapshot
Leisure Club has shown notable performance in the Edible category across different provinces in recent months. In Alberta, the brand maintained a steady position at rank 11 in September and October 2024, before climbing to rank 9 in November and further improving to rank 8 by December. This upward trend is indicative of strong consumer interest and possibly effective marketing strategies or product offerings that resonate well with the local market. On the other hand, in Saskatchewan, Leisure Club experienced a similar positive trajectory, starting at rank 13 in September, improving to rank 10 in October, briefly dropping to rank 11 in November, and then making a significant leap to rank 8 by December. This fluctuation suggests a competitive market environment, but the brand's ability to regain and surpass its previous standings by the end of the year highlights its resilience and appeal.
The sales figures for Leisure Club in these provinces further underscore the brand's growth. In Alberta, sales increased consistently from September through December, aligning with the brand's rising rank in the Edible category. This indicates a healthy demand and possibly an expanding customer base. In Saskatchewan, while there was a dip in sales in November, the subsequent surge in December suggests that Leisure Club successfully addressed any challenges it faced, resulting in a strong finish to the year. The absence of rankings outside the top 30 in any month suggests that Leisure Club has maintained a competitive edge in both provinces, consistently appealing to consumers and securing its place among the leading brands in the Edible category.
Competitive Landscape
In the Alberta edible cannabis market, Leisure Club has demonstrated a notable upward trajectory in its rankings over the last quarter of 2024, moving from 11th place in September to 8th place by December. This positive shift is indicative of a strategic gain in market share, especially as competitors like Edison Cannabis Co have seen a decline from 6th to 11th place during the same period. Meanwhile, San Rafael '71 has maintained a relatively stable position around the 10th spot, and Chowie Wowie has consistently held the 7th rank, suggesting a competitive but stable landscape. However, Monjour remains a dominant force, consistently ranking 5th, which may pose a challenge for Leisure Club's continued ascent. The increase in Leisure Club's rank correlates with a steady rise in sales, reflecting successful marketing strategies or product offerings that resonate well with consumers in the region.
Notable Products
In December 2024, the top-performing product from Leisure Club was Cherry Fizz Live Rosin Gummies 5-Pack (10mg), maintaining its number one rank for four consecutive months with sales reaching 6,959 units. Sour Peach Live Rosin Gummies 5-Pack (10mg) climbed to the second position, showing a significant increase from the previous months, with sales figures of 5,849 units. Tropical Berry Live Rosin Gummies 5-Pack (10mg) held the third rank, experiencing a slight decline in sales compared to November. Sour Apple Live Rosin Gummies 5-Pack (10mg) consistently ranked fourth, with stable sales over the past months. Overall, the top products remained consistent, with minor shifts in rankings and notable sales increases for the top two products in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.