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Aug-2024
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Overview
Market Insights Snapshot
Leisure Club has shown consistent performance in the Edible category within Alberta. Over the months from May to August 2024, the brand has maintained a steady ranking, fluctuating slightly between the 13th and 14th positions. This consistency suggests a stable market presence and a reliable customer base. Despite a dip in sales in July, Leisure Club rebounded in August with a notable increase, indicating a potential seasonal trend or successful marketing efforts during that period.
However, it's important to note that Leisure Club did not appear in the top 30 brands in any other state or category during these months. This absence could be seen as a missed opportunity for growth and expansion into other markets. While their performance in Alberta remains commendable, expanding their footprint could help mitigate risks associated with market saturation or regional economic shifts. Further analysis would be needed to understand the barriers to entry in other states and how Leisure Club can leverage its strengths to overcome them.
Competitive Landscape
In the Alberta Edible cannabis market, Leisure Club has experienced a relatively stable yet competitive positioning over the past few months. While Leisure Club maintained its rank at 14th in May 2024, it improved slightly to 13th in June and July, before dropping back to 14th in August. This fluctuation indicates a competitive environment where brands like Vortex Cannabis Inc. and Indiva have also been vying for market share. Notably, Vortex Cannabis Inc. showed a positive trend by moving up to 12th place in August, which may have contributed to Leisure Club's slight decline. On the other hand, Aurora Drift and Bernard's Cannabis Creations have been trailing behind, with ranks mostly in the mid to lower teens, suggesting that Leisure Club is performing better than some of its direct competitors. This competitive landscape highlights the need for Leisure Club to innovate and differentiate its offerings to maintain and improve its market position.
Notable Products
In August 2024, Cherry Fizz Live Rosin Gummies 5-Pack (10mg) maintained its top position with notable sales of 3367 units. Tropical Berry Live Rosin Gummies 5-Pack (10mg) consistently held the second rank, showing an increase in sales to 2669 units. Sour Peach Live Rosin Gummies 5-Pack (10mg) remained in third place, with a slight increase in sales to 2232 units. Sour Apple Live Rosin Gummies 5-Pack (10mg) continued to hold the fourth position, although its sales decreased to 1108 units. Gingerbread Loaf Live Rosin Gummies 5-Pack (10mg) stayed at the fifth rank, showing minimal sales activity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
