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Oct-2024
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Overview
Market Insights Snapshot
Leisure Club's performance in the Edible category has shown notable consistency and growth in both Alberta and Saskatchewan. In Alberta, the brand maintained a steady rank of 13 in July and August 2024, before improving to the 11th position in September and October. This upward movement is mirrored by a steady increase in sales, indicating a positive reception and growing consumer interest in their products. In Saskatchewan, Leisure Club was not in the top 30 brands in July, but by August, it had secured the 13th spot and further improved to rank 10th by October. This progression suggests a significant enhancement in brand visibility and market penetration within the province.
Interestingly, while the rank improvement in both provinces highlights Leisure Club's growing prominence, the brand's absence from the top 30 in Saskatchewan in July underscores potential challenges or a slower start in that market. The brand's ability to break into the top 30 by August and climb to the 10th position by October is a testament to their effective strategies or product appeal. This performance trajectory in Saskatchewan, coupled with their consistent improvement in Alberta, suggests that Leisure Club is effectively navigating competitive pressures and consumer preferences in these regions. The brand's strategic focus on the Edible category is evidently paying off, as reflected in their enhanced rankings and sales figures.
Competitive Landscape
In the competitive landscape of the Edible category in Alberta, Leisure Club has shown a notable upward trend in rankings from July to October 2024. Starting at 13th place in July, Leisure Club improved to 11th by September and maintained this position through October. This positive momentum is indicative of a strategic push in sales, as evidenced by their increasing sales figures over the months. In contrast, San Rafael '71 consistently held the 10th position from August to October, suggesting a stable market presence just above Leisure Club. Meanwhile, Chowie Wowie remained a strong competitor, consistently ranking 8th with higher sales, indicating a significant gap Leisure Club aims to close. Indiva and Aurora Drift trailed behind Leisure Club, with Aurora Drift showing a positive trend by climbing from 16th to 13th over the same period. These dynamics highlight Leisure Club's competitive positioning and potential for further growth in the Alberta edible market.
Notable Products
In October 2024, Cherry Fizz Live Rosin Gummies 5-Pack (10mg) maintained its top position as the best-performing product for Leisure Club, with sales reaching 4938 units, marking a steady increase from previous months. Tropical Berry Live Rosin Gummies 5-Pack (10mg) rose back to the second position after slipping to third in September, showing consistent demand. Sour Peach Live Rosin Gummies 5-Pack (10mg) dropped to third place from second, indicating a slight decrease in sales momentum. Sour Apple Live Rosin Gummies 5-Pack (10mg) remained stable in the fourth position, with a notable sales increase from September to October. Gingerbread Loaf Live Rosin Gummies 5-Pack (10mg) reappeared in the rankings at ninth place, suggesting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
