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Oct-2024
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Overview
Market Insights Snapshot
Lifted Cannabis Co has shown varied performance across different product categories in Washington. In the Flower category, the brand demonstrated a strong presence, maintaining a consistent top 4 ranking over the months and even climbing to the 3rd position in October 2024, indicating a positive trend in consumer preference. This upward movement in ranking is complemented by a steady increase in sales figures, suggesting a growing market share in this category. Conversely, in the Concentrates category, Lifted Cannabis Co has seen a decline, moving from 19th place in July to 26th by October, indicating potential challenges in maintaining competitiveness or consumer interest in this segment.
In the Pre-Roll category, Lifted Cannabis Co has shown a promising upward trajectory, improving its ranking from 9th in July to 5th by October 2024. This positive movement highlights the brand's increasing popularity and acceptance in the pre-roll segment, possibly due to quality or pricing strategies that resonate with consumers. On the other hand, the Vapor Pens category has seen Lifted Cannabis Co fluctuating within the lower ranks, though a slight improvement is noted from 25th in August to 21st in October. This suggests a potential for growth, albeit from a lower base, which may require strategic adjustments to capture a larger share of the market in this category.
Competitive Landscape
In the competitive landscape of the Washington flower category, Lifted Cannabis Co has demonstrated a notable upward trajectory in its market position. Over the past four months, Lifted Cannabis Co has ascended from the fourth rank in July to the third rank by October 2024. This improvement in rank is indicative of a positive trend in sales performance, as evidenced by their October sales surpassing those of Artizen Cannabis, which experienced a decline in rank from third to fourth place. Despite the dominance of Phat Panda and Legends, which have consistently held the first and second positions respectively, Lifted Cannabis Co's ability to overtake Artizen Cannabis signals a strengthening market presence. Additionally, the brand's sales growth trajectory positions it favorably against WA Grower, which, despite a rank improvement, still lags behind in sales volume. This competitive momentum underscores Lifted Cannabis Co's potential to further enhance its market share in the coming months.
Notable Products
In October 2024, the top-performing product for Lifted Cannabis Co was Wedding Cake (3.5g) from the Flower category, maintaining its consistent first-place ranking with sales of 8167. The Sugar Stix- Wedding Cake THCa Infused Pre-Roll (1g) saw a significant rise in popularity, moving up from fifth place in September to second place in October. The Sugar Stix - Alcoholic Alligator Infused Pre-Roll (1g) secured the third position, marking its return to the rankings after being absent in September. Ztrufflez Oil Infused Pre-Roll (1g) held steady in fourth place, showing consistent performance over the months. Lastly, the Sugar Stix - Boysenberry Creme Brulee Infused Pre-Roll (1g) entered the top five for the first time, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
