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Sep-2024
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Overview
Market Insights Snapshot
Lillybear's performance in the Edible category within Maryland has shown some fluctuations over the past few months. In June 2024, Lillybear was ranked 28th, which slightly dipped to 30th in July. By August, the brand fell out of the top 30, indicating a challenging period. However, they managed to climb back to 29th position in September. This movement suggests that while Lillybear is facing competitive pressures, they are making efforts to regain their standing. The sales figures reflect this trend, with a noticeable decline from June's $41,726 to September's $19,632, highlighting the need for strategic adjustments.
Despite not being in the top 30 in August, Lillybear's ability to re-enter the rankings in September is a positive sign of resilience. However, the overall downward sales trajectory suggests that the brand needs to address certain challenges in the Maryland market to sustain and improve its position. The fluctuating rankings and sales figures indicate potential areas for growth and improvement, especially in maintaining a consistent presence within the top 30. As the market dynamics in Maryland continue to evolve, monitoring Lillybear's strategies and adjustments will be crucial in assessing their future performance in the Edible category.
Competitive Landscape
In the Maryland edible cannabis market, Lillybear has experienced fluctuations in its competitive standing over recent months, which could impact its sales trajectory. From June to September 2024, Lillybear's rank shifted from 28th to 29th, with a temporary dip to 31st in August. This indicates a challenging competitive landscape, as brands like ROBHOTS and Fireball Cannabis have shown more stable or improving ranks, despite their lower sales figures compared to Lillybear. Notably, AiroPro maintained a stronger position in the earlier months, though it fell out of the top 20 by August. These dynamics suggest that while Lillybear faces stiff competition, there is potential for growth if it can leverage its position against brands with declining sales like Lux by CannAscend, which saw a significant drop in sales by September.
Notable Products
In September 2024, Lillybear's top-performing product was the Vanilla Freeze Dried Astro Bites 10-Pack (100mg) in the Edible category, maintaining its consistent first-place rank from June through September, with a sales figure of 312 units. The Neapolitan Freeze Dried Astro Bites 10-Pack (100mg) saw a significant rise, moving from fifth place in August to second place in September, indicating a notable increase in popularity. The Chocolate Freeze Dried Astro Bites 10-Pack (100mg) ranked third, showing a gradual decline from its second-place position in June. Both the Milk Chocolate Hazelnut Coffee Creamer and Strawberry Freeze Dried Astro Bites 10-Pack (100mg) shared the fourth rank in September, with the latter dropping from its second-place rank in August. Overall, the Edible category continues to dominate Lillybear's product sales, with slight shifts in consumer preferences evident over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
