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May-2024
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Overview
Market Insights Snapshot
Lime has shown a mixed performance across various categories in California. In the Beverage category, Lime maintained a relatively stable position, ranking 8th in both February and March, but saw a slight drop to 11th in April before rebounding to 10th in May. This indicates some volatility but overall resilience in the beverage sector. Conversely, the Edible category paints a different picture. Lime was not in the top 30 brands in May, which marks a significant decline from its 43rd position in April. This suggests that Lime is struggling to maintain its foothold in the Edible market.
In the Concentrates category, Lime experienced fluctuations but ended on a positive note. The brand dropped from 12th in February to 15th in April but managed to climb back to 11th in May, indicating a potential recovery. The Pre-Roll category showed a more consistent performance, with Lime ranking within the top 12 throughout the months, peaking at 9th in February and May. However, Lime's performance in the Vapor Pens category has been steadily improving, moving from 90th in February to 74th in May. This upward trend in Vapor Pens suggests a growing acceptance and popularity of Lime's products in this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Lime has shown a fluctuating but generally stable performance. Lime's rank shifted from 9th in February 2024 to 10th in May 2024, indicating a slight decline. However, this decline is not as steep as some of its competitors. For instance, Kingpen experienced a drop from 7th to 9th place in the same period, while West Coast Cure saw a more volatile movement, ending up at 8th place in May after being 6th in February. Notably, Caviar Gold improved its position from 15th to 12th, suggesting a potential threat to Lime if this upward trend continues. Grizzly Peak Farms also showed a positive trend, moving from 12th to 11th place. Lime's sales figures have remained relatively stable, which is a positive indicator amidst the competitive shifts, but the brand needs to be cautious of the upward trends of its competitors to maintain its market position.
Notable Products
In May-2024, the top-performing product from Lime was Lil Limes - Alien Gas Infused Pre-Roll (0.6g), which secured the first place in the rankings with notable sales of 6364 units. Following closely, Lil' Lime - Purple Zaza Diamond And Hash Infused Pre-Roll (0.6g) dropped to the second position from its previous top rank in April-2024. The Lil' Limes- Blue Dream Diamond & Hash Infused Infused Pre-Roll 5-Pack (3g) climbed to third place, showing a significant rise from its absence in the rankings in the past few months. Lil Limes- Blue Dream Diamond Hash Infused Pre-Roll (0.6g) maintained its fourth position from April-2024. Lastly, the Hybrid Blend Pre-Roll (1g) entered the top five in May-2024, moving up from its previous fourth position in February-2024.
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