.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lime's performance in the California market across various categories shows a mixed trajectory. In the beverage category, Lime has maintained a stable position, ranking 9th in both October and November 2024, before slightly dropping to 10th in December 2024 and January 2025. This stability in ranking, despite a decrease in sales from October to January, suggests a resilient presence in the beverage sector. Conversely, Lime's performance in the concentrates category reveals a more volatile trend. Starting at 28th place in October 2024, Lime improved to 26th in November before slipping out of the top 30 by January 2025. This decline indicates challenges in maintaining competitiveness within this category.
The pre-roll category is a bright spot for Lime in California, where it consistently held the 8th position from October 2024 through January 2025. This consistency, alongside strong sales figures, underscores Lime's strong foothold in the pre-roll market. However, in the vapor pens category, Lime's presence is less pronounced, as it ranked 89th in October 2024 and did not appear in the top 30 in subsequent months. This suggests a significant struggle to gain traction in the vapor pens market. The absence from the top rankings in this category could point to either a strategic withdrawal or increased competition that Lime has yet to overcome.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Lime has maintained a consistent rank of 8th place from October 2024 through January 2025, showcasing stability amidst fluctuating market dynamics. Despite a slight dip in sales from October to November, Lime's sales rebounded in December and remained steady into January, indicating resilience and potential customer loyalty. In contrast, Pacific Stone held a higher rank, consistently occupying the 4th to 7th positions, but experienced a downward sales trend over the same period. Meanwhile, Kingpen saw a drop in rank to 14th in December before recovering to 10th in January, reflecting volatility that Lime managed to avoid. Time Machine showed an upward trajectory, improving from 11th to 9th place, which could signal emerging competition for Lime. Overall, Lime's steady performance in rank and sales amidst these shifts suggests a solid market position, but the brand should remain vigilant of competitors like Time Machine that are gaining momentum.
Notable Products
In January 2025, Lime's top-performing product was the Hybrid Blend Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with impressive sales of 6,589 units. The Indica Blend Pre-Roll (1g) maintained its position at rank two, showing consistent demand since its introduction in December. Moving to the third position, Lil' Lime - Purple Zaza Diamond And Hash Infused Pre-Roll (0.6g) dropped from its previous top rank in December. The Premium Sativa Pre-Roll (1g) entered the list at fourth place, showcasing a strong debut. Lastly, the Blue Dream Live Resin Infused Pre-Roll (1.75g) secured the fifth position, rounding out Lime's leading products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
