.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In California, Lime has shown notable performance in the Pre-Roll category, where it has steadily improved its ranking from 11th in July 2024 to 8th by October 2024. This upward trajectory is complemented by a consistent increase in sales, indicating a strengthening position in this competitive segment. Conversely, in the Beverage category, Lime has maintained its 8th and 9th positions over the months, which suggests a stable market presence but also highlights the challenge of breaking into higher ranks. The Concentrates category tells a different story, where Lime's fluctuating rankings, from 18th to 22nd, reflect a more volatile performance, although October sales figures show a recovery trend.
In the Vapor Pens category, Lime has struggled to enter the top 30 rankings, with its position remaining in the mid-80s across the months. This indicates a significant challenge in gaining traction in this particular category within California. The absence from the top 30 in this category suggests limited market penetration and potential opportunities for improvement. Overall, while Lime has demonstrated strength in certain categories, particularly Pre-Rolls, its performance across others presents a mixed picture, with both challenges and potential areas for growth. These dynamics highlight the complexities of navigating different product segments and adapting strategies to enhance market presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Lime has shown a promising upward trajectory in terms of rank and sales over the past few months. Starting from 11th place in July 2024, Lime has steadily climbed to 8th place by October 2024, indicating a positive trend in market presence. This improvement is significant when compared to competitors like Kingpen, which has seen a decline from 6th to 9th place, and Claybourne Co., which dropped from 3rd to 6th place. Notably, Sluggers has maintained a stable 7th place ranking, slightly ahead of Lime, while Time Machine trails behind Lime, moving from 12th to 10th place. Lime's consistent rise in rank is accompanied by a steady increase in sales, suggesting effective market strategies and growing consumer preference. This positions Lime as a formidable player in the California Pre-Roll market, with potential for further growth if current trends continue.
Notable Products
In October 2024, the top-performing product for Lime was Lil' Lime - Blueberry Headband Diamond & Hash Infused Mini Pre-Roll (0.6g), maintaining its leading position from September with notable sales of 4997 units. The Hybrid Blend Pre-Roll (1g) held steady at the second rank from September to October, indicating consistent demand. Lil' Lime - Strawberry Cough Diamond Hash Infused Pre-Roll (0.6g) improved its rank to third place, up from fourth in September, showcasing an upward trend in popularity. New to the rankings, Lil' Lime - King Louis XIII Diamond & Hash Infused Pre-Roll (0.6g) debuted at fourth place, while Lil' Lime - Watermelon Runtz Live Resin & Hash Infused Mini Pre-Roll (0.6g) entered the list at fifth position. Overall, Lime's pre-roll products demonstrated strong performance and shifting dynamics in customer preferences across these months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
