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Nov-2024
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Overview
Market Insights Snapshot
In the bustling cannabis market of California, Lime has shown notable consistency and some fluctuations across various product categories over the past few months. In the Beverage category, Lime has maintained a steady presence, holding the 9th rank from September through November 2024, indicating a stable consumer base. The Pre-Roll category has seen Lime making a subtle yet positive movement, climbing from the 10th position in August to the 8th position by October and maintaining that rank through November, suggesting an increasing preference for Lime's offerings in this category. However, the Vapor Pens category tells a different story, where Lime was ranked 88th in August and September, slipped to 90th in October, and fell out of the top 30 by November, which could indicate challenges in this highly competitive segment.
When examining the Concentrates category in California, Lime has experienced some fluctuations, moving from the 27th rank in August to the 20th in October, before dropping back to 24th in November. This suggests that while there was a period of growth, sustaining it has been challenging. Notably, in the Vapor Pens category, Lime's absence from the top 30 in November highlights a significant decline, which may require strategic adjustments to regain market traction. While Lime's performance in some categories shows promise, particularly in Pre-Rolls, the variability in others provides an intriguing narrative of a brand navigating the complexities of a dynamic market landscape.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Lime has shown a promising upward trajectory in its rankings over recent months. Starting from 10th place in August 2024, Lime has climbed to 8th place by November 2024, indicating a positive trend in market performance. This improvement in rank is notable when compared to competitors like Kingpen, which has seen a decline from 6th to 9th place over the same period, and Lowell Herb Co / Lowell Smokes, which has remained stagnant at 10th place. Meanwhile, Pacific Stone and Sluggers have maintained relatively stable positions, with Pacific Stone experiencing a slight dip from 4th to 6th place. Lime's consistent rise in rank suggests a strengthening brand presence and growing consumer preference, potentially driven by strategic marketing efforts or product innovations. This upward movement in rank, despite the competitive pressures from established brands, highlights Lime's potential for continued growth in the California pre-roll market.
Notable Products
In November 2024, the top-performing product from Lime was Lil Limes - Alien Gas Live Resin Hash Infused Pre-Roll, climbing to the number one rank with sales of 4848 units. Lil' Lime - Watermelon Runtz Live Resin & Hash Infused Mini Pre-Roll maintained a strong presence, moving up to the second position, though its sales slightly decreased from the previous month. Lil' Lime - Strawberry Cough Live Resin Hash Infused Pre-Roll dropped to third place, despite being the top-ranked product in September and October. The Hybrid Blend Pre-Roll held steady at the fourth rank, while Lil' Lime - King Louis XIII Live Resin Hash Infused Pre-Roll re-entered the rankings at fifth place after being absent in October. Overall, the rankings show a dynamic shift with new entries and movements among the top five, reflecting changing consumer preferences within Lime's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
