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Dec-2024
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Overview
Market Insights Snapshot
Lime's performance in the California market shows a mixed bag across different product categories. In the Beverage category, Lime maintained a steady rank of 9th from September through December 2024, indicating a consistent presence in the top 10. However, the Vapor Pens category tells a different story. Lime was ranked 86th in September and dropped to 93rd in October, with no ranking in November and December, suggesting they fell out of the top 30 entirely. This could indicate a significant challenge in maintaining market share in this category. Notably, sales figures for Vapor Pens decreased from September to October, which might have contributed to their exit from the rankings.
In contrast, Lime's performance in the Pre-Roll category in California remained strong, consistently holding the 8th or 9th position throughout the months observed. This stability highlights Lime's strength in the Pre-Roll segment, possibly driven by consumer loyalty or effective product offerings. Meanwhile, the Concentrates category saw some fluctuations, with Lime slipping from 22nd in September to 31st in December. This drop indicates a potential area of concern as they exited the top 30 by the end of the year. Understanding the dynamics behind these movements could provide deeper insights into consumer preferences and competitive pressures in the California cannabis market.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Lime has maintained a steady position, consistently ranking 8th from October to December 2024. This stability in rank suggests a resilient market presence amidst fluctuating sales figures. Notably, Lime's sales saw a dip in November but rebounded in December, indicating a potential recovery trend. In contrast, Pacific Stone experienced a slight decline in rank from 4th in October to 6th in November and December, although their sales remained robust. Meanwhile, Sluggers held a consistent 7th rank, showcasing strong sales performance, particularly in October. Lowell Herb Co / Lowell Smokes maintained a stable 10th rank, but their sales showed a downward trend. Lastly, Time Machine improved its rank from 11th to 9th by December, reflecting a positive sales trajectory. Lime's consistent ranking amidst these dynamics highlights its competitive resilience in the California Pre-Roll market.
Notable Products
In December 2024, the top-performing product from Lime was the Lil' Lime - Purple Zaza Diamond And Hash Infused Pre-Roll (0.6g), which ascended to the first position with sales of 5,283 units. The Indica Blend Pre-Roll (1g) secured the second spot, while the Blueberry Headband Live Resin Hash Infused Pre-Roll (1.75g) ranked third. The Hybrid Blend Pre-Roll (1g) maintained a strong presence, moving up to fourth place from its previous fifth position in November. Notably, the Peach Ringz Infused Pre-Roll (1.75g) entered the top five for the first time in December. These shifts highlight a dynamic change in consumer preferences towards infused pre-rolls during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
