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Oct-2024
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Overview
Market Insights Snapshot
Liquid Flower has demonstrated a consistent performance in the Topical category within California. Over the past few months, their ranking has remained steady, holding the 6th position in July, September, and October, with a slight dip to 7th place in August. This consistency is notable, especially considering the competitive nature of the market. The sales figures reflect a stable trajectory, with a slight increase in October after a dip in the preceding months. This suggests a potential recovery or strategic move that may have positively impacted their sales performance in the state.
Interestingly, Liquid Flower's absence from the top 30 in other states or provinces indicates a potential area for growth or a strategic focus on California. The brand's ability to maintain a stronghold in California's Topical category could be leveraged as a case study for expansion into other markets. However, the lack of presence elsewhere might also reflect a deliberate strategy to concentrate resources and efforts in a single, lucrative market. As the industry evolves, it will be intriguing to see if Liquid Flower decides to diversify its geographical footprint or continue to capitalize on its established position in California.
Competitive Landscape
In the competitive landscape of the California Topical cannabis market, Liquid Flower has maintained a stable position, consistently ranking 6th from July to October 2024. Despite a slight dip in sales during August and September, Liquid Flower's October sales rebounded, aligning closely with its July figures. This stability in rank is noteworthy given the fluctuations experienced by competitors such as Sweet ReLeaf (CA), which saw its rank drop from 4th in July to 6th in August before recovering to 5th, and Kush Queen, which improved its rank from 9th to 8th by October. Meanwhile, Carter's Aromatherapy Designs (C.A.D.) consistently held the 4th position, showcasing strong sales performance. Liquid Flower's ability to maintain its rank amidst these shifts suggests a resilient market presence, though it faces strong competition from brands like Care By Design, which improved its rank to 5th in August, highlighting the dynamic nature of consumer preferences in this category.
Notable Products
In October 2024, Liquid Flower's top-performing product was the Deep Relief Balm, maintaining its number one rank for four consecutive months with sales reaching 605 units. The Deep Relief Topical followed closely as the second top product, with a notable increase in sales to 400 units, though it remained in second place as in previous months. The Deep Relief Stick held steady in third place, showing a gradual sales increase over the months. The CBD/THC Original Topical Relief Balm improved its ranking from fifth to fourth place, with a noticeable uptick in sales. A new entry, Original Body Butter, debuted in the rankings at fifth place, indicating growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
