.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Liquid Flower has shown a steady performance in the topical category within California. Over the past few months, the brand has maintained its presence consistently in the top 10, holding positions between 6th and 7th place from August to November 2024. This stability in ranking suggests a strong foothold in the market, despite the competitive nature of the cannabis industry. Notably, their sales figures have demonstrated a positive trend, with a noticeable increase from October to November, indicating growing consumer interest or successful marketing strategies.
However, it's important to highlight that Liquid Flower's presence in other states or provinces is not mentioned, which implies they might not be in the top 30 brands in those regions or categories. This absence could be a potential area for growth or a strategic decision to focus on specific markets like California. The brand's consistent ranking in the California topical category might suggest a specialization or competitive advantage in this area, but there remains opportunity for expansion or increased visibility in other categories and regions to enhance their market presence.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Liquid Flower has maintained a steady position, consistently ranking 7th from August to November 2024. Despite fluctuations in sales among competitors, Liquid Flower's sales have shown a positive trend, increasing from August to November. Notably, Care By Design, a leading competitor, experienced a decline in rank from 4th to 6th, with sales decreasing significantly over the same period. Meanwhile, Sweet ReLeaf (CA) held a stable 5th position, maintaining a consistent sales volume. Kush Queen improved its rank slightly from 9th to 8th, while Autumn Brands remained just outside the top 10, indicating a competitive but stable market environment. Liquid Flower's ability to sustain its rank amidst these shifts suggests a strong brand presence and customer loyalty, positioning it well for future growth in this category.
Notable Products
In November 2024, Liquid Flower's top-performing product was the Deep Relief Balm, maintaining its consistent rank as number one from August to November, with sales reaching $448. The Deep Relief Topical held steady in the second position throughout the same period, showing an increase in sales to 427 units. The Deep Relief Stick also remained at the third rank, with a notable rise in sales to 406 units. The CBD/THC Original Topical Relief Balm improved its standing slightly, holding the fourth position after fluctuating between fourth and fifth in previous months. The Drift-Off Water Soluble Tincture re-entered the rankings in November at fifth place, following a gap in data for September and October, with sales of 78 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
