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Sep-2024
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Overview
Market Insights Snapshot
Live (NY) has shown a notable upward trajectory in the Flower category within the state of New York. Over the span from June to September 2024, the brand's ranking improved from 19th to 16th position. This positive movement is underscored by a significant increase in sales, particularly between July and August, where sales surged from $287,929 to $461,470. Such growth indicates a strengthening presence and possibly an effective market strategy in the Flower category, suggesting that Live (NY) is gaining traction among consumers in New York.
However, while Live (NY) has made strides in New York, the absence of rankings in other states or categories suggests that the brand's influence might be geographically concentrated or limited to the Flower category. Not being in the top 30 brands outside of New York or in other categories could be seen as a potential area for growth or a challenge to overcome. This limited presence may indicate that Live (NY) is either focusing its efforts specifically on New York or that it faces stiff competition in other markets and categories. The brand's continued performance in New York will be crucial to watch as it may dictate future expansion strategies.
Competitive Landscape
In the competitive landscape of the New York flower category, Live (NY) has shown a promising upward trajectory in rankings over the past few months. Starting from 19th place in June 2024, Live (NY) improved its position to 16th by September 2024. This positive trend is significant, especially when compared to competitors like Florist Farms, which also experienced a rise in rank from 20th to 15th during the same period. Meanwhile, Veterans Choice Creations (VCC) and Zizzle faced fluctuations, with VCC dropping from 13th to 17th and Zizzle experiencing a more volatile journey, ending at 14th after a dip to 19th. Notably, Dealer Cannabis Co. made a remarkable climb from 60th to 18th, indicating a highly competitive environment. These shifts highlight Live (NY)'s resilience and potential for further growth in a dynamic market.
Notable Products
In September 2024, Live (NY)'s top-performing product was Nemo (3.5g) in the Flower category, maintaining its number one rank from the previous two months with sales of 1627 units. Peanut Butter Bomb (3.5g) also retained its second-place position from August, with sales slightly increasing to 1581 units. Snow Panda (3.5g) held steady at the third rank, despite a slight decrease in sales compared to August. The Peanut Butter Bomb (14g) and Peanut Butter Bomb (7g) both occupied the fourth position, marking their continued strong performance since their introduction. These rankings highlight a consistent preference for specific Flower products in Live (NY)'s lineup over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
