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Oct-2024
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Overview
Market Insights Snapshot
Live (NY) has shown a consistent presence in the New York market, particularly in the Flower category. Over the past few months, the brand has maintained its ranking within the top 30, fluctuating slightly but never dropping out of the competitive landscape. Starting at rank 20 in July, Live (NY) improved to 17th in August, before experiencing a slight decline back to 20th by October. This indicates a stable performance with minor adjustments in their market strategy or consumer preferences affecting their rank. Despite these fluctuations, the brand has managed to maintain a robust sales figure, with a peak in August that suggests a successful campaign or product launch during that period.
Interestingly, Live (NY) has not been ranked in any other state or category outside of the Flower category in New York. This could be interpreted as either a strategic focus on their home state and category or a lack of expansion into other markets. The absence of rankings in other states might suggest potential growth opportunities that the brand has yet to explore. Given their consistent performance in New York, expanding their reach could provide new avenues for sales growth and brand recognition. However, the data suggests that their current focus remains tightly aligned with the Flower category in their core market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Live (NY) has experienced fluctuating performance in recent months, with its rank oscillating between 17th and 20th place from July to October 2024. Despite a notable peak in August, where Live (NY) climbed to 17th place, it has faced stiff competition from brands like Grassroots, which consistently maintained a rank around 18th, and FlowerHouse New York, which saw a dramatic drop from 5th in August to 21st in October. Interestingly, Find. re-entered the top 20 in September, surpassing Live (NY) with a 19th rank, showcasing a dynamic shift in consumer preferences. Meanwhile, House of Sacci has been steadily climbing, moving from 33rd in July to 22nd in October, indicating potential future competition for Live (NY). These shifts highlight the volatile nature of the market and underscore the importance for Live (NY) to strategize effectively to maintain and improve its position amidst such competitive pressures.
Notable Products
In October 2024, Live (NY) saw Peanut Butter Bomb (3.5g) rise to the top position in the Flower category, achieving sales of 1333 units. This product has consistently climbed the ranks from third place in July to first place in October. Nemo (3.5g), which held the top spot from July to September, slipped to second place, indicating a slight decrease in its sales momentum. Grapes & Cream (3.5g) secured the third position, showing a consistent upward trend from fourth place in August. Sangria Slushie (3.5g) debuted in the rankings at fourth place, while Apple Jax (3.5g) moved up to fifth place from its initial ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
