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Nov-2024
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Overview
Market Insights Snapshot
Live (NY) has shown fluctuating performance in the Flower category within New York over the months from August to November 2024. The brand started at the 17th position in August and experienced a decline to the 22nd position by October. However, it managed to recover slightly to the 20th position in November. This movement indicates a competitive and volatile market environment in New York, where maintaining a consistent ranking is challenging. Despite the drop in rankings, Live (NY) remains within the top 30, which suggests that while they face stiff competition, they are still a notable player in the Flower category.
Sales figures for Live (NY) reflect a downward trend from August to November, with a notable decrease from over $505,000 in August to approximately $318,000 in November. This decline in sales aligns with the drop in ranking, highlighting potential challenges in market penetration or consumer retention. The absence of Live (NY) from the top 30 in other states or categories could imply either a strategic focus on New York or difficulty in expanding their market presence beyond this state. This data points to the importance of strategic adjustments to regain market share and improve sales performance.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Live (NY) has experienced fluctuating rankings over the past few months, indicating a challenging market position. In August 2024, Live (NY) was ranked 17th, but by October, it had slipped to 22nd, before slightly recovering to 20th in November. This decline in rank is mirrored by a downward trend in sales, from a high in August to a notable decrease by November. Competitors like Hudson Cannabis and Zizzle have shown more stable or improving ranks, with Hudson Cannabis consistently staying within the top 20 and Zizzle making a significant leap from 26th in August to 16th in October. Meanwhile, Dealer Cannabis Co. experienced a dramatic drop in October, which might have temporarily benefited Live (NY) by reducing competitive pressure. However, the overall competitive environment remains intense, with brands like Splash! (NY) also showing a resurgence in October, suggesting that Live (NY) needs to strategize effectively to regain and maintain its market position.
Notable Products
In November 2024, the top-performing product for Live (NY) was Cake Mints (3.5g) in the Flower category, securing the number one rank with impressive sales of 1053 units. Apple Jax (3.5g) also showed significant improvement, climbing from fifth place in October to second place in November with 892 units sold. Nemo (3.5g), which had consistently held the top rank in August and September, dropped to third place in November. Sangria Slushie (3.5g) maintained its fourth-place position from October to November, while Zonuts (3.5g) entered the rankings in November, tying for fourth place. The shifting ranks highlight Cake Mints' rise to the top and Apple Jax's upward momentum, contrasting with Nemo's decline in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
