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Nov-2025
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Overview
Market Insights Snapshot
LivWell's performance in the Maryland market has shown a downward trajectory in the Flower category over the past few months. Starting in August 2025, LivWell was ranked 33rd but slipped to 39th by November. This decline in ranking suggests increasing competition or a decrease in market presence within the state. The sales figures support this, as there was a notable drop from $242,457 in August to $125,187 in November. This trend indicates a potential challenge for LivWell in maintaining its market position in Maryland, especially as it has consistently fallen outside the top 30 brands in this category.
In contrast, LivWell has maintained a stronger performance in the New York Flower market. Although there was a slight dip in ranking from 10th in August to 13th by October and November, LivWell has managed to stay within the top 15, which is a positive indicator of its brand strength in this state. The sales figures, while showing a decline from August to November, still reflect a relatively robust market presence compared to Maryland. This suggests that LivWell's strategies in New York might be more effective or that the brand has a more established customer base in this region. Further analysis could delve into the factors contributing to these trends and how LivWell can leverage its strengths in New York to improve its standing in other markets like Maryland.
Competitive Landscape
In the competitive landscape of the Flower category in New York, LivWell has experienced a notable shift in its market position from August to November 2025. Initially ranked 10th in August and September, LivWell dropped to 13th place by October and maintained this position in November. This decline in rank is mirrored by a decrease in sales over the same period. In contrast, Untitled consistently maintained a higher rank, starting at 9th place in August and only dropping to 11th by November, indicating stronger sales performance compared to LivWell. Meanwhile, Nanticoke showed a more volatile pattern, ranking 12th in August, peaking at 11th in September, and then dropping to 15th by November. Notably, The Botanist demonstrated a significant upward trend, climbing from 14th in August to 12th in November, surpassing LivWell in the latest month. These dynamics highlight the competitive pressure LivWell faces in maintaining its market share amidst fluctuating ranks and sales among its competitors.
Notable Products
In November 2025, LivWell's top-performing product was Intimidator OG #1 (Bulk) in the Flower category, achieving the number one rank with sales reaching 1183 units. Strawberry Cookies (28g) climbed to the second position, maintaining consistent sales from the previous month with 861 units. Trop Cherry (Bulk), also in the Flower category, dropped from second to third place, showing a decrease from 907 units in October to 736 units in November. Burnout Cookies (28g) re-entered the rankings at fourth place, having not been ranked in the previous two months, with sales of 618 units. Larry Burger (28g) made its debut in the top five at fifth position, marking its first appearance with 589 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
