.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
LivWell has shown a varied performance across different states and product categories. In Maryland, LivWell's presence in the Flower category has seen some fluctuations, with the brand improving its ranking from 24th in August 2024 to 18th by November 2024. This steady climb suggests a positive reception and growing market share in the state. Conversely, in Michigan, LivWell's performance in the Flower category has been more volatile, with rankings dipping to 39th in September but rebounding to 17th by November. This indicates a potential recovery or strategic adjustment that has paid off, despite the absence from the top 30 in the Concentrates category for several months, which could be seen as a missed opportunity in that segment.
In New York, LivWell has maintained a strong position in the Flower category, consistently ranking within the top four brands from August through November 2024. This stability highlights LivWell's strong market presence and consumer preference in New York's competitive landscape. However, the brand's absence from the top 30 in the Pre-Roll category after August suggests challenges or a shift in focus away from this segment. Meanwhile, in Ohio, LivWell's Flower category ranking did not break into the top 30 after August, which could indicate either a highly competitive market or a need for strategic realignment to capture more of the market share in the state.
Competitive Landscape
In the competitive landscape of the Flower category in New York, LivWell has demonstrated notable fluctuations in its market position over recent months. Starting in August 2024, LivWell held the second rank but experienced a decline to fourth place by October, before rebounding to the second position in November. This shift indicates a dynamic competitive environment where LivWell faces stiff competition from brands like Dank. By Definition, which consistently maintained the top rank, and Matter., which briefly surpassed LivWell in September and October. Meanwhile, Revert Cannabis New York also showed competitive strength by climbing to third place in October. These changes in rank suggest that while LivWell remains a strong contender, it must continually innovate and strategize to maintain its position against these formidable competitors in the New York Flower market.
Notable Products
In November 2024, LA Ultimate Cherry Pie #1 Smalls (3.5g) emerged as the top-performing product for LivWell, climbing to the number one rank with sales of 3843 units. Intimidator OG (3.5g) improved its standing, moving up from fourth place in October to secure the second rank. Trop Cherry (3.5g) also made a notable entry into the top three, moving from an unranked position to third. Zweet Inzanity (3.5g) experienced a drop in its ranking, falling from second in October to fourth. Lastly, Strawberry Krux OG (28g) made its debut in the rankings at fifth place, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
