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Oct-2025
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Overview
Market Insights Snapshot
In Maryland, LivWell's performance in the Flower category has shown some noteworthy fluctuations. Despite not making it into the top 30 brands in October 2025, LivWell was steadily improving its position from July to September, moving from rank 34 to 32. This upward trend, however, was disrupted in October with a drop to rank 37. The sales figures reflect this volatility, with a notable decline in October. Such movement suggests that while there was initial momentum for LivWell in Maryland, maintaining a top-tier presence remains a challenge.
Conversely, in New York, LivWell has maintained a relatively strong presence in the Flower category, consistently ranking within the top 12 brands over the months analyzed. Starting at rank 9 in July and slipping slightly to rank 12 by October, LivWell's performance indicates a stable yet slightly declining trend. The sales volume, while showing a downward trajectory, still supports a robust market position compared to Maryland. This suggests that LivWell is better established in New York, though the slight dip in rank and sales might warrant attention to sustain their competitive edge in the state.
Competitive Landscape
In the competitive landscape of the Flower category in New York, LivWell has experienced a downward trend in its ranking, moving from 9th place in July 2025 to 12th place by October 2025. This decline is notable when compared to competitors such as The Plug Pack, which improved its position from 11th to 10th place over the same period, and Nanticoke, which consistently maintained or improved its rank, securing the 11th spot in October. Meanwhile, Grassroots and The Botanist have shown more stability, with Grassroots maintaining a 13th place ranking and The Botanist showing a slight recovery from 18th to 14th place by October. This competitive pressure, alongside a noticeable decrease in LivWell's sales figures from July to October, suggests that LivWell may need to reassess its strategies to regain its market position and counteract the upward momentum of its competitors.
Notable Products
In October 2025, Peach Crescendo (3.5g) emerged as the top-performing product for LivWell, securing the number one rank with sales of 1117 units. Womac (28g) climbed to the second position from its previous rank of fifth in September, showcasing consistent demand with a slight decrease in sales to 1020 units. Strawberry Cookies (28g) maintained its third-place position for two consecutive months, despite a decline in sales to 967 units. Trop Cherry (Bulk) entered the top five rankings for the first time, securing the fourth position. Super Boof (3.5g) rounded out the top five, marking its first appearance in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
