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Dec-2025
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Overview
Market Insights Snapshot
LivWell's performance in the Maryland market, specifically in the Flower category, has seen some fluctuations over the last few months of 2025. The brand was not in the top 30 for this category, as indicated by its rankings of 31st in September and slipping further to 40th in November before slightly improving to 36th in December. This movement suggests challenges in maintaining a consistent market presence, potentially due to increased competition or shifts in consumer preferences. The sales figures reflect this volatility, with a notable decrease from September to November, though there was some recovery by December.
In contrast, LivWell's performance in the New York market presents a more stable picture. The brand consistently ranked within the top 15 for the Flower category, holding positions from 10th in September to 14th in December. Although there was a slight decline in rankings, LivWell maintained a strong presence in the market. This consistency is underlined by the sales figures, which, despite a dip in October and November, showed a rebound by December. Such trends indicate a resilient brand presence in New York, suggesting effective market strategies or a loyal customer base that continues to support LivWell despite minor fluctuations in rankings.
Competitive Landscape
In the competitive landscape of the Flower category in New York, LivWell has experienced fluctuations in its market position, with its rank dropping from 10th in September 2025 to 14th by December 2025. This decline in rank is accompanied by a decrease in sales, although there was a slight recovery in December. Notably, Nanticoke consistently outperformed LivWell, maintaining a higher rank and sales throughout the period, suggesting a stronger market presence. Meanwhile, Untitled also showed competitive strength, with sales peaking in October, surpassing LivWell. Additionally, Smoakland showed significant improvement, climbing from 20th in October to 15th by December, indicating a potential threat to LivWell's market share. These dynamics highlight the competitive pressure LivWell faces, necessitating strategic adjustments to regain its footing in the New York Flower market.
Notable Products
In December 2025, the top-performing product for LivWell was Larry Burger 28g, which rose to the number one position with a notable sales figure of 1444 units. Intimidator OG #1 Bulk, although dropping to second place, still maintained strong sales performance. Blue Dream 28g made an impressive entry into the rankings, securing the third spot. Peach Crescendo Bulk and Pineapple Super Silver Haze 14g rounded out the top five, ranking fourth and fifth, respectively. Compared to previous months, Larry Burger 28g showed significant growth, climbing from fifth place in November to first in December, indicating a strong increase in consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
