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Jan-2025
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Overview
Market Insights Snapshot
LivWell's performance across various states and categories presents a mixed picture of growth and challenges. In Maryland, the brand has maintained a steady presence in the Flower category, consistently ranking between 17th and 20th from October 2024 to January 2025. This stability suggests a solid foothold in the Maryland market, although a slight dip to 18th in January 2025 indicates potential pressure from competitors. Meanwhile, in Michigan, LivWell's performance in the Flower category has been more volatile, with rankings fluctuating from 31st to 54th over the same period. This volatility could be indicative of market saturation or shifting consumer preferences. Notably, LivWell did not make it into the top 30 brands for Concentrates in Michigan, highlighting an area where the brand might be struggling to capture market share.
In New York, LivWell has seen impressive results in the Flower category, consistently holding the second position from November 2024 to January 2025. This strong performance underscores LivWell's competitive edge and consumer appeal in New York's Flower market. However, the brand's presence in the Pre-Roll category is less pronounced, with rankings dropping out of the top 30 after November 2024. This could suggest a need for strategy reassessment in that category to regain traction. Overall, LivWell's market dynamics across these states indicate areas of strength and opportunities for improvement, which are crucial for maintaining and expanding their market presence.
Competitive Landscape
In the competitive landscape of the Flower category in New York, LivWell has demonstrated a strong and consistent performance, maintaining its rank at the number two position from November 2024 through January 2025. This stability in ranking suggests a robust market presence and consumer preference. However, LivWell faces stiff competition from Dank. By Definition, which consistently holds the top spot, indicating a significant lead in sales. Meanwhile, Matter. and Find. are also key competitors, with Matter. closely trailing LivWell, having swapped ranks with LivWell in October 2024 but then falling to third place. Find. has shown notable upward momentum, climbing from the eleventh position in October 2024 to fourth by January 2025, suggesting a growing threat. LivWell's ability to maintain its rank amidst these dynamics highlights its competitive resilience, but the brand must remain vigilant and innovative to fend off rising competitors and close the gap with the market leader.
Notable Products
In January 2025, LivWell's top-performing product was Trop Cherry (3.5g) in the Flower category, climbing to the first rank with sales of 2357 units. Mimosa (3.5g) maintained a strong position, ranking second, although its sales decreased to 1826 units. Intimidator OG (3.5g), which had previously held the top rank in December 2024, fell to third place in January. Lava Cake #1 (Bulk) and Interstate Cookies (Bulk) debuted in the rankings at fourth and fifth positions, respectively, indicating a successful introduction to the market. The shifts in rankings suggest a dynamic market environment, with Trop Cherry (3.5g) gaining popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
