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Oct-2024
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Overview
Market Insights Snapshot
LivWell has demonstrated varied performance across different states and product categories. In the New York market, LivWell has maintained a strong presence in the Flower category, consistently ranking within the top five brands over the past months. However, their position slipped slightly from second in July and August to fourth by October, suggesting a competitive landscape. Conversely, in Michigan, LivWell's performance in the Flower category shows more volatility, with a significant drop from 11th place in July to 37th in September, before improving to 30th in October. This fluctuation highlights the challenges LivWell faces in maintaining a stable market position in this state.
In Maryland, LivWell's Flower category performance has been more stable, with rankings fluctuating slightly but remaining within the top 30. Notably, the brand moved up from 24th place in August to 18th in September, indicating a positive trend. Meanwhile, LivWell's presence in the Pre-Roll category in New York is less prominent, with the brand only appearing in the rankings in August at 38th place and missing in other months, which could be a point of concern. In Ohio, LivWell's absence from the top 30 Flower brands highlights a potential area for growth or increased competition. These insights suggest that while LivWell holds strong positions in certain markets, there are opportunities for improvement and expansion in others.
Competitive Landscape
In the competitive landscape of the Flower category in New York, LivWell has experienced a notable shift in its market position over the past few months. Starting from a strong second place in July and August 2024, LivWell's rank has slipped to third in September and further to fourth by October. This decline in rank coincides with a decrease in sales from August to September, although there was a slight recovery in October. Meanwhile, Matter. has consistently maintained a strong presence, moving up to second place in September and holding that position in October, suggesting a robust sales performance. Additionally, Revert Cannabis New York has shown significant upward momentum, climbing from fourth to third place by October, indicating a competitive threat to LivWell's market share. Brands like Rythm and Nanticoke have also improved their standings, though they remain further down the rankings. These shifts highlight the dynamic nature of the market and suggest that LivWell may need to strategize effectively to reclaim its higher rank and boost sales in the New York Flower category.
Notable Products
In October 2024, Zweet Inzanity (3.5g) maintained its top position as the leading product for LivWell, with impressive sales of 4,647 units. Intimidator OG (3.5g) emerged as a strong contender, securing the second spot, marking its first appearance in the rankings. Mimosa (3.5g) followed closely, ranking third, also debuting in the charts for the first time. Strawberry Diesel OG #1 (3.5g) experienced a drop from its previous number one position in August to fourth place in October. Trop Cherry (3.5g) showed a consistent upward trend, moving from the fourth position in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
