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Dec-2024
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Overview
Market Insights Snapshot
LivWell's performance in the Maryland market demonstrates a steady presence in the flower category, with rankings fluctuating slightly between 18th and 20th over the last few months of 2024. Despite a dip in October, sales have shown a positive trend, culminating in a December figure of $815,671. This consistent ranking within the top 20 indicates a stable consumer base and effective market strategies in Maryland. In contrast, their presence in the Michigan concentrates category is less prominent, as they did not make it into the top 30 until November, where they ranked 40th, suggesting a need for strategic adjustments to improve visibility and sales in this segment.
In the New York market, LivWell has maintained a strong foothold in the flower category, holding the 2nd or 3rd position consistently throughout the latter months of 2024. This high ranking reflects robust consumer demand and effective brand positioning. Notably, their sales in this category have shown a significant upward trajectory, peaking in December. However, their performance in the pre-roll category in New York is less impactful, as they did not break into the top 30 until November, when they ranked 49th. This suggests potential areas for growth and market penetration strategies to enhance their standing in this segment. The varying performances across states and categories highlight both strengths and opportunities for LivWell to optimize its market presence.
Competitive Landscape
In the competitive landscape of the New York Flower category, LivWell has demonstrated a notable upward trend in its rank and sales performance. From September to December 2024, LivWell improved its rank from third to second place, showcasing a strategic gain in market share. This advancement is particularly significant given the consistent dominance of Dank. By Definition, which has maintained its top position throughout the same period. LivWell's rise in rank coincides with a substantial increase in sales, particularly from October to December, where sales surged from just over $2 million to more than $3.3 million. This growth trajectory places LivWell ahead of Matter., which experienced a decline in rank from second to third, despite a moderate increase in sales. Additionally, Find. has emerged as a formidable competitor, climbing from the 22nd position in September to fourth by December, indicating a rapidly growing presence in the market. LivWell's ability to surpass Matter. and maintain its position against the rising Find. highlights its effective market strategies and potential for continued growth in the New York Flower category.
Notable Products
In December 2024, Intimidator OG (3.5g) maintained its position as the top-performing product for LivWell, with sales reaching 3,729 units. Trop Cherry (3.5g) climbed significantly, moving from fifth place in November to second place in December, indicating a strong increase in popularity. Zweet Inzanity (3.5g) secured the third position, showing a slight decline from its previous top rank in September. Blueberry AK Limeade Infused Pre-Roll (1g) emerged in fourth place, marking its first appearance in the rankings. Orange Octane (3.5g) rounded out the top five, demonstrating steady performance in its debut ranking month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
