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Nov-2024
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Overview
Market Insights Snapshot
Lobo's performance in the cannabis market showcases a diverse trajectory across different states and product categories. In Illinois, the brand's presence in the Flower category has not made it into the top 30 rankings from August to November 2024, indicating potential challenges in this segment. Conversely, their Pre-Roll category has seen a steady, albeit modest, presence, consistently ranking within the top 40. This suggests a stable demand for their pre-roll products, even as the rankings slightly fluctuate. The absence of top 30 rankings in the Flower category could point towards a need for strategic adjustments or increased market penetration efforts.
In New York, Lobo's performance is more dynamic, particularly in the Concentrates and Pre-Roll categories. The brand has managed to maintain a position within the top 20 for Concentrates, with a notable improvement in October 2024, suggesting a positive reception and potential growth in this category. Meanwhile, the Pre-Roll category has shown significant strength, with Lobo climbing to the 20th position in October before slightly dropping in November. This fluctuation could indicate competitive pressures or seasonal variations affecting consumer preferences. However, the Flower category in New York mirrors the challenges seen in Illinois, with rankings not breaking into the top 30, suggesting a consistent area for potential improvement across states.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Lobo has experienced notable fluctuations in its market position, reflecting both challenges and opportunities. From August to November 2024, Lobo's rank improved from 31st to 26th, indicating a positive trend in market presence. This improvement is significant when compared to brands like Toast, which saw a decline from 8th to 27th, and Packwoods, which also dropped from 14th to 28th. Despite these competitors experiencing a downturn, Lobo's sales trajectory shows resilience, particularly in October 2024, where it achieved a peak rank of 20th. However, the brand still faces competition from Flamer, which managed to rise to 24th in November, surpassing Lobo. These dynamics suggest that while Lobo is gaining ground, strategic efforts are needed to maintain and enhance its upward momentum in the competitive New York pre-roll market.
Notable Products
In November 2024, Lime Meringue Minis Infused Pre-Roll 5-Pack maintained its top position as the leading product from Lobo, despite a decrease in sales to 1063 units. Chem Spill Minis Infused Pre-Roll 5-Pack also held steady in second place, continuing its consistent performance over the previous months. Blue Dream Minis Infused Pre-Roll 5-Pack emerged in the rankings, securing the third spot with notable sales figures. Private Party Minis Infused Pre-Roll 7-Pack improved its position from fifth in October to fourth in November, indicating a positive trend. Meanwhile, Bold - Mac V2 Blunt made its debut in the rankings at fifth place, showing potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
