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Jan-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Lobo's performance has been mixed across different product categories. Notably, the brand did not make it into the top 30 for the Flower category, with a ranking of 70 in December 2024, indicating a challenging market presence in this segment. On the other hand, Lobo's Pre-Roll category shows a consistent presence, maintaining a ranking around the 40s. This suggests a stable consumer base for their Pre-Rolls, despite a noticeable drop in sales from November to January. The absence of a top 30 ranking in the Flower category could be a concern for the brand's overall market strategy in Illinois.
In New York, Lobo's performance across categories presents a varied picture. The brand consistently ranks 16th in the Concentrates category, demonstrating a strong foothold and stable demand. However, their Flower category performance fluctuates significantly, with a notable improvement from 100th in December to 60th in January. This could indicate a successful strategic adjustment or seasonal demand shifts. Meanwhile, the Pre-Roll category shows a stable ranking around the 25th position, although December saw a dip to 32nd, which quickly recovered by January. These movements suggest that Lobo is navigating a competitive landscape in New York with varying degrees of success across its product lines.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Lobo has experienced fluctuations in its market position, which could impact its strategic decisions. Over the four-month period from October 2024 to January 2025, Lobo consistently ranked at 25th place, except for December when it dropped to 32nd, indicating a temporary dip in performance. This contrasts with competitors like Electraleaf, which saw a downward trend from 11th to 27th, and Revert Cannabis New York, which maintained a more stable ranking, moving from 20th to 23rd. Notably, Flamer showed a significant improvement, jumping from 31st to 24th, suggesting a potential threat to Lobo's market share. Despite these challenges, Lobo's sales rebounded in January 2025, matching its October figures, which could indicate a recovery or effective promotional strategies. Understanding these dynamics can help Lobo refine its competitive strategies to enhance its market position.
Notable Products
In January 2025, the top-performing product from Lobo was the Blue Dream Diamond Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its first-place ranking from December 2024 with sales reaching 1061 units. Following closely, the Orange OG Minis Infused Pre-Roll 5-Pack (2.5g) rose to the second position, a significant jump from its fifth-place ranking in December 2024. The Bold - Blue Dream Infused Blunt (1g) held steady at third place, mirroring its performance from the previous month. The Razberry Gas Tank Diamond Infused Pre-Roll 5-Pack (2.5g) debuted in the rankings at fourth place with notable sales. Lastly, Lantz Solventless Hashish (1g) in the Concentrates category secured the fifth spot, slightly dropping from its second-place ranking in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
