.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Illinois, Lobo's presence in the Flower category has not been strong enough to break into the top 30 rankings from July to October 2024, indicating a potential area for growth or a need to reassess strategies in this segment. Conversely, their performance in the Pre-Roll category shows a gradual decline in rank from 29th in July to 38th in October, suggesting some challenges in maintaining their market position. Despite these challenges, Lobo's Pre-Roll sales in Illinois have experienced a noticeable decrease from $120,103 in July to $44,848 in October, which could be indicative of broader market trends or increased competition.
In New York, Lobo's performance across categories presents a more dynamic picture. The Concentrates category saw a fluctuating rank, with Lobo moving from 15th in July to 17th in October, highlighting some resilience despite market volatility. In the Pre-Roll category, Lobo improved its rank from 31st in September to 20th in October, which is a positive sign of their growing influence in this segment. Meanwhile, the Flower category in New York showed a mixed performance with Lobo not making it into the top 30 rankings, suggesting potential challenges or shifting consumer preferences. These movements across categories and states provide a snapshot of Lobo's market dynamics and the challenges and opportunities that lie ahead.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Lobo has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting at rank 15 in July 2024, Lobo saw a dip, falling out of the top 20 in August and September, before rebounding to rank 20 in October. This volatility contrasts with competitors like Miss Grass, which maintained a stronger presence, ranking as high as 9 in September before slightly dropping to 18 in October. Meanwhile, Heady Tree also showed significant rank changes, dropping from 12 in August to 35 in September, but closely trailing Lobo at rank 21 in October. Interestingly, Slap That S Exotics (S.T.A. Exotics) demonstrated a remarkable upward trend, climbing from rank 48 in July to 19 in both September and October, indicating a potential rising threat. These dynamics suggest that while Lobo managed a recovery in October, the brand faces stiff competition, particularly from brands like Miss Grass and S.T.A. Exotics, which have shown stronger or more consistent sales trajectories in recent months.
Notable Products
In October 2024, Lobo's top-performing product was the Lime Meringue Minis Infused Pre-Roll 5-Pack (2.5g), maintaining its first-place rank consistently from July through October, with sales reaching 1703 units. The Chem Spill Minis Infused Pre-Roll 5-Pack (2.5g) also held steady in second place throughout the same period. Notably, the Bold - Pop Tarts Infused Blunt (1g) rose from fifth place in August to third place in October, indicating a significant increase in popularity. A new entrant, Triangle Mints Minis Pre-Roll 7-Pack (3.5g), debuted strongly in October, securing the fourth position. Private Party Minis Infused Pre-Roll 7-Pack (3.5g) returned to the top five in October, after not being ranked in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
