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Oct-2024
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Overview
Market Insights Snapshot
In Massachusetts, Local Roots has demonstrated varied performance across different cannabis categories. In the Concentrates category, the brand showed some fluctuation, dropping from a rank of 14 in July 2024 to 25 in September before climbing back to 20 in October. This indicates a potential struggle to maintain a consistent market position in this category. Meanwhile, in the Flower category, Local Roots made a significant leap from being ranked 45th in July to 16th in September, though it slightly fell to 20th in October. This movement suggests a strong but volatile presence in the Flower market, with a notable peak in sales during September.
Conversely, Local Roots faced challenges in the Pre-Roll and Vapor Pens categories within Massachusetts. The brand did not break into the top 30 for Pre-Rolls, maintaining a steady position around the mid-50s rank throughout the months observed. This consistent ranking outside the top tier indicates a need for strategic shifts to enhance competitiveness. Similarly, in the Vapor Pens category, Local Roots remained outside the top 50, with a slight decline from 51st in July to 57th in October. This downward trend suggests increasing competition or a possible need for product innovation to capture more market share.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Local Roots has demonstrated significant fluctuations in its market position from July to October 2024. Initially ranked 45th in July, Local Roots made a remarkable leap to 16th place in September, before settling at 20th in October. This upward trajectory in rank was accompanied by a substantial increase in sales, peaking in September. However, the brand faces stiff competition from brands like Cloud Cover (C3), which consistently improved its rank from 34th in July to 18th in October, and Farmer's Cut, which experienced a dramatic rise to 8th place in August and September before dropping to 19th in October. Meanwhile, Root & Bloom and Eleven maintained steady positions around the 20th rank, showcasing stable sales figures. These dynamics suggest that while Local Roots has the potential for rapid growth, sustaining its position amidst such formidable competitors will require strategic efforts to capitalize on its sales momentum.
Notable Products
In October 2024, Blueberry Hashplant (3.5g) continued its reign as the top-performing product for Local Roots, maintaining its number one rank with sales of 4,357 units. Pura Vida Pre-Roll (1g) climbed back to the second position from fourth in September, showing consistent demand. Blue Dream Blowfish (3.5g) improved its standing to third place, rising from fifth last month, indicating growing popularity. Golden Goat Pre-Roll (1g) dropped slightly to fourth place, while Blue Dream x Blowfish Pre-Roll (1g) fell to fifth after not being ranked in September. These shifts suggest a dynamic market where consumers are exploring a variety of products within the Flower and Pre-Roll categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
