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Jan-2025
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Overview
Market Insights Snapshot
Local Roots has shown a noteworthy upward trajectory in the Concentrates category within Massachusetts, climbing from a rank of 24 in October 2024 to an impressive 9 by January 2025. This significant improvement is underscored by a nearly threefold increase in sales over the same period, indicating strong consumer demand and effective market strategies. However, in the Vapor Pens category, Local Roots did not make it into the top 30 brands by January 2025, suggesting challenges in capturing market share or possibly a strategic pivot away from this category.
In the Flower category, Local Roots experienced some fluctuations, with a dip in rankings during November 2024, but a recovery by January 2025, ending the period at rank 25. This movement, coupled with stable sales figures, suggests a competitive landscape in Massachusetts where maintaining a top position requires consistent effort. The Pre-Roll category also saw Local Roots improving its position, albeit not breaking into the top 30, indicating growth potential that might be capitalized on in the future. The data suggests a mixed performance across categories, with particular strengths in Concentrates, while other areas may require strategic adjustments to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Local Roots has experienced fluctuations in its market position, which could have implications for its sales strategy. Over the past few months, Local Roots has seen its rank change from 23rd in October 2024 to 25th by January 2025. This slight decline in rank is notable when compared to brands like In House, which improved its position from 24th to 24th over the same period, and HighMark Provisions (HMP), which made a significant leap from 65th to 26th. Meanwhile, South Shore Plug experienced a drop from 17th to 27th, indicating potential volatility in consumer preferences. Despite these shifts, Local Roots' sales have shown resilience, with a noticeable rebound in January 2025, suggesting that while rank is important, maintaining consistent sales growth remains a key focus for sustaining its competitive edge.
Notable Products
In January 2025, the top-performing product from Local Roots was the Ice Cream Cake Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales with 2776 units sold. Following closely was Cookie Hashplant (3.5g) in the Flower category, securing the second position. Golden Goat (3.5g) also in the Flower category, ranked third, showing a rise from its previous position in November 2024. Cookie Hashplant Pre-Roll (1g) maintained a strong presence, coming in fourth. Bubba Cheese (3.5g) shifted slightly, dropping from fourth in December 2024 to fifth in January 2025, indicating a competitive market landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
