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Nov-2024
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Overview
Market Insights Snapshot
Local Roots has shown varied performance across different product categories in Massachusetts over the past few months. In the Concentrates category, the brand has seen an upward trend, improving its rank from 21st in October to 16th in November, indicating a recovery after a slight dip. This positive movement suggests that Local Roots may be gaining traction or improving its market presence in this category. In contrast, the Flower category saw a notable drop from 18th in September to 25th in November, which could point to increased competition or shifting consumer preferences. Despite this decline, the brand managed to maintain a strong position in the top 30, highlighting its resilience and potential areas for strategic improvement.
In the Pre-Roll category, Local Roots experienced a modest climb from 66th in October to 52nd in November, suggesting a potential resurgence or successful marketing efforts. However, the Vapor Pens category remains a challenge, with the brand consistently ranking outside the top 30, holding the 68th position for both October and November. This stagnant performance in Vapor Pens may indicate a need for product innovation or targeted marketing strategies to capture more market share. Overall, while Local Roots has shown promising signs in certain categories, there are areas where further efforts could enhance their competitive standing in the Massachusetts market.
Competitive Landscape
In the Massachusetts flower category, Local Roots experienced notable fluctuations in its competitive standing from August to November 2024. Initially ranked 45th in August, Local Roots made a significant leap to 18th in September, indicating a strong surge in market presence and sales momentum. However, this upward trend was not sustained, as the brand's rank slipped to 22nd in October and further to 25th in November. This decline in rank suggests increased competition and possibly a decrease in consumer preference or market penetration. In contrast, Lil' Buds showed a consistent improvement, moving from 30th in August to 24th in November, which could indicate a growing consumer base or effective marketing strategies. Meanwhile, In House and Trees Co. (TC) maintained relatively stable positions, with Trees Co. (TC) making a notable jump to 23rd in November. These dynamics highlight the competitive nature of the Massachusetts flower market and underscore the importance for Local Roots to innovate and adapt to maintain and improve its market position.
Notable Products
In November 2024, the top-performing product for Local Roots was Blue Dream Blowfish (3.5g) in the Flower category, which achieved the number one rank, climbing from second place in October. Golden Goat (3.5g) made a strong debut in the Flower category, securing the second position with sales of 2452 units. Soul Mate Popcorn (3.5g) followed closely, ranking third in the Flower category. The Blue Dream x Blowfish Pre-Roll (1g) in the Pre-Roll category improved its standing to fourth place from fifth in October. Bubba Cheese (3.5g) rounded out the top five in the Flower category, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
