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Oct-2024
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Overview
Market Insights Snapshot
LoCol Love (TWG Limited) has shown varied performance across different product categories in Colorado. In the Concentrates category, the brand did not make it into the top 30 rankings from July to October 2024, indicating a possible area for improvement or a strategic shift in focus. Meanwhile, in the Flower category, LoCol Love demonstrated a notable recovery, climbing from the 31st position in August to the 19th in September, maintaining a stable position at 20th in October. This upward trend in the Flower category suggests a strengthening market presence and possibly increasing consumer preference for their flower products.
The Pre-Roll category is where LoCol Love (TWG Limited) has consistently excelled in Colorado. The brand improved its ranking from 13th in July to 8th by October 2024, indicating robust growth and strong consumer demand for their pre-roll offerings. This steady climb in rankings, coupled with a consistent sales volume, highlights the brand's competitive edge in this category. However, the absence of top 30 rankings in the Concentrates category suggests a potential area for strategic enhancement, as maintaining a diverse product portfolio is essential for sustained growth in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, LoCol Love (TWG Limited) has shown a dynamic performance over the past few months. Starting from July 2024, LoCol Love was not in the top 20, ranking 24th, but it made a significant leap to 19th place by September. However, it slightly dipped to 20th in October. This fluctuation highlights a competitive struggle, especially against brands like Host, which improved its rank from 31st in July to 19th in October, surpassing LoCol Love. Meanwhile, 710 Labs consistently maintained its presence in the top 20, albeit with a downward trend from 11th in July to 18th by October, indicating a potential opportunity for LoCol Love to capitalize on. Additionally, Boulder Built showed a remarkable recovery, moving from 39th in September to 21st in October, which could pose a future challenge. These shifts suggest that while LoCol Love has made progress, it faces stiff competition, and strategic efforts are needed to maintain and improve its market position.
Notable Products
In October 2024, LoCol Love (TWG Limited) saw the Q Cones - Italian Mint Soda Pre-Roll (1g) emerge as the top-performing product, securing the number one rank with sales of 8,810 units. The Q Cone - Cap N' Kush Cherries Pre-Roll (1g) followed closely, ranking second. The Q Cone - Kush Minties Pre-Roll (1g) dropped from second place in September to third in October, indicating a slight decline in its performance. The Q Cone - Galactic Wedding Pre-Roll (1g) experienced a notable shift, moving from first in September to fourth in October. Meanwhile, the MAC (1g) Flower maintained a consistent presence in the top five, holding the fifth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
