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Aug-2024
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Overview
Market Insights Snapshot
LoCol Love (TWG Limited) has shown notable performance fluctuations across different product categories in Colorado over the past few months. In the Concentrates category, the brand did not make it into the top 30 rankings from May to August 2024, indicating a need for improvement in this segment. However, in the Flower category, LoCol Love maintained a fairly consistent presence, ranking 18th in May and July, dipping slightly to 19th in June, and then down to 23rd in August. This downward trend in the Flower category suggests a potential challenge in maintaining market share or possibly an increase in competition.
The Pre-Roll category has been a bright spot for LoCol Love, although it has experienced some volatility. The brand started strong with a 4th place ranking in May, but then dropped to 9th in June and further down to 14th in July, before climbing back up to 7th in August. This rebound in August could indicate a successful strategy adjustment or a seasonal uptick in demand. Overall, while LoCol Love has areas that need attention, particularly in Concentrates, its performance in Pre-Rolls and Flower shows promise and resilience in the competitive market of Colorado.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, LoCol Love (TWG Limited) has experienced notable fluctuations in rank and sales over recent months. Starting at rank 18 in May 2024, LoCol Love saw a slight dip to rank 19 in June, a brief recovery to rank 18 in July, before dropping out of the top 20 to rank 23 in August. This downward trend in rank is mirrored by a consistent decline in sales, from $525,814 in May to $272,354 in August. In contrast, competitors such as Natty Rems and Host have shown more stable or improving performance. For instance, Host climbed from rank 41 in May to 22 in August, with sales increasing from $179,829 to $299,305. Similarly, Hummingbird improved its rank significantly from 36 in May to 21 in August, with sales also rising from $217,061 to $299,736. These trends suggest that while LoCol Love is facing challenges in maintaining its market position, other brands are capitalizing on the growing consumer demand in the Colorado Flower market.
Notable Products
In August 2024, the top-performing product for LoCol Love (TWG Limited) was Q Cone - Kush Minties Pre-Roll (1g), which held the number one rank with notable sales of 10,536 units. Following closely, Q Cone - Galactic Wedding Pre-Roll (1g) secured the second position, showing a significant rise from its third rank in June 2024. Q Cone - Orange Chedda Pre-Roll (1g) climbed to the third spot, demonstrating consistent improvement from its fifth position in June 2024. Super Lemon Chedda Pre-Roll (1g) entered the rankings at fourth place, while Double-O-Lemon Pre-Roll (1g) dropped to fifth, a notable decline from its first-place ranking in July 2024. Overall, the pre-roll category dominated the top five positions for the brand this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
