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Jan-2025
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Overview
Market Insights Snapshot
In the province of British Columbia, LoFi Cannabis has shown a stable performance in the Oil category, maintaining a top-ten ranking over the past few months. Despite a slight dip in December, where they ranked eighth, the brand quickly recovered to seventh in January. This consistent presence in the top rankings is indicative of a strong market position in the Oil segment. However, in the Flower category, LoFi Cannabis did not make it into the top 30, highlighting a potential area for growth or a shift in focus. Meanwhile, their performance in the Vapor Pens category has been relatively stable, though not within the top 30, indicating a moderate presence in this segment.
Moving over to Ontario, LoFi Cannabis has demonstrated a positive trajectory in the Oil category, climbing from a 21st position in October to a 16th position by January. This upward trend suggests increasing consumer preference or successful brand strategies in this specific market. The sales figures in Ontario reflect a peak in December, followed by a slight decline in January, which could be attributed to seasonal factors or market dynamics. The absence of rankings in other categories in Ontario suggests that LoFi Cannabis may be focusing their efforts primarily on the Oil segment in this region, or they are yet to establish a significant presence in other categories.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, LoFi Cannabis experienced some fluctuations in its market position from October 2024 to January 2025. Initially ranked 6th in October and November, LoFi Cannabis saw a dip to 8th place in December before recovering slightly to 7th in January. This movement contrasts with the steady performance of NightNight, which maintained a strong position, consistently ranking 4th or 5th throughout the period. Meanwhile, Frank showed an upward trend, improving from 8th in October to 6th by January, potentially indicating increasing consumer preference or effective marketing strategies. The sales figures for LoFi Cannabis also reflect this volatility, with a notable drop in December, which might have contributed to its lower rank that month. In comparison, Purefarma and DayDay maintained more stable sales, though they did not challenge LoFi Cannabis's position directly. These dynamics suggest that while LoFi Cannabis remains a competitive player, it faces challenges from brands like Frank that are gaining traction in the market.
Notable Products
In January 2025, the top-performing product for LoFi Cannabis was Nostalgia (7g) from the Flower category, climbing to the first rank with impressive sales of 889 units. Previously ranked second in December, it overtook CBD 1500 Oil (30ml), which had maintained the top spot from October through December but fell to second place in January. CBD Super Strength Oil (3000mg CBD, 30ml) maintained its third position from December, showing a steady increase in sales. CBD:THC 1:1 Nostalgia x Rainbow Driver Cured Resin Cartridge (1g) re-entered the rankings in fourth place after being absent in November and December. Lastly, CBD Oil 2500 (50ml) dropped to fifth place, continuing its decline from a second-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
