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Jul-2024
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Overview
Market Insights Snapshot
Lofty's performance across categories in Oregon shows a notable upward trend, particularly in the Concentrates category. Despite not being in the top 30 brands in April, May, and June, Lofty made a significant leap to rank 28th in July. This improvement is underscored by a substantial increase in sales, which more than doubled from June to July. Such a trend indicates a growing consumer preference for Lofty's Concentrates, which could be a result of improved product quality or effective marketing strategies.
In the Flower category, Lofty has also shown positive momentum. Starting outside the top 30 in April, the brand climbed steadily to reach the 37th position by July. This consistent upward movement suggests that Lofty is gaining traction among consumers in Oregon, reflecting a broader acceptance and possibly expanding market share. However, the Vapor Pens category reveals a slower growth trajectory, with Lofty remaining outside the top 30 throughout the observed months. While there is an incremental rise in rankings, the brand's position in this category is still relatively low, indicating potential areas for improvement or strategic shifts.
Competitive Landscape
In the competitive landscape of the Flower category in Oregon, Lofty has shown significant upward momentum over the past few months. Starting from a rank of 77 in April 2024, Lofty climbed to 37 by July 2024, indicating a strong performance improvement. This upward trend is notable when compared to competitors like High Noon Cultivation, which also improved its rank from 51 to 30 over the same period, and Derby's Farm, which saw a decline from 22 to 36. Meanwhile, Tao Gardens experienced fluctuating ranks, peaking at 25 in June but dropping to 42 in July. Arise Cannabis remained relatively stable, hovering around the 50th rank. Lofty's consistent improvement in rank and sales suggests a growing market presence and increasing consumer preference, positioning it favorably against its competitors in the Oregon Flower market.
Notable Products
In July 2024, the top-performing product for Lofty was Funny Farm (Bulk) in the Flower category, with sales reaching 2053 units. Cake Crasher (Bulk) also showed a significant improvement, climbing from the fifth position in June to the second position in July, with sales of 872 units. Devil Driver (Bulk) maintained a strong presence by securing the third position, despite not being ranked in the previous two months, achieving 834 units in sales. Sour Sop (Bulk) held steady at the fourth position, with sales of 744 units. Tuna Melt Live Rosin (1g) entered the top five for the first time, ranking fifth with 347 units sold. These changes indicate a dynamic shift in consumer preferences, particularly within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
