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Jan-2025
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Overview
Market Insights Snapshot
Love Oui'd has shown a fluctuating performance in the Edible category within the state of New York. Starting at the 30th rank in October 2024, the brand slipped out of the top 30 in November and December, ranking 35th and 37th, respectively. This decline indicates potential challenges in maintaining a competitive edge in the New York market. However, by January 2025, Love Oui'd managed to improve its position slightly, moving back up to the 35th rank. This upward movement might suggest strategic adjustments or market conditions that favored a slight recovery.
Despite the ranking fluctuations, Love Oui'd experienced a notable decrease in sales from October to December 2024, with a significant drop in December. This decline in sales could be a contributing factor to their lower rankings during these months. Interestingly, January 2025 saw a rebound in sales, which aligns with the slight improvement in their ranking. The brand's ability to re-enter the top 35 in January could be indicative of a positive response to market strategies or seasonal consumer behavior. Understanding these trends could be crucial for stakeholders looking to gauge the brand's future performance and strategic direction in the New York market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, Love Oui'd has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. Despite a drop in sales from October to December 2024, Love Oui'd saw a slight recovery in January 2025, maintaining a consistent rank of 35th in both November 2024 and January 2025. This stability contrasts with competitors like Tyson 2.0, which experienced a notable drop from 24th to 33rd, and Supernaturals New York, which improved significantly from 47th to 32nd over the same period. Meanwhile, High Peaks and Chef For Higher have consistently ranked lower than Love Oui'd, suggesting that while Love Oui'd faces challenges, it remains competitive in the mid-tier segment. This analysis highlights the importance for Love Oui'd to capitalize on its stable market position and explore strategies to enhance its sales trajectory amidst a competitive and evolving market.
Notable Products
In January 2025, the top-performing product from Love Oui'd was the Lychee Energy Gummies 20-Pack (100mg), reclaiming its position at rank 1 after briefly dropping to rank 2 in the previous months, with notable sales of 622 units. The CBD/THC/CBN 4:1:1 Ginger Sleep Gummies 20-Pack (400mg CBD, 100mg THC, 100mg CBN) followed closely, maintaining a strong presence at rank 2, having been the top product in November and December 2024. Zen Mint PepperMints 20-Pack (100mg) remained consistent at rank 3, showing a slight increase in sales compared to December 2024. The CBD/THC 10:1 Flow Tincture (300mg CBD, 30mg THC) also held steady at rank 4, despite a decrease in sales volume. A new entry, Lychee Energy Gummies (5mg), debuted at rank 5, indicating potential growth in the coming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
