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Nov-2024
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Overview
Market Insights Snapshot
Love Oui'd has shown notable fluctuations in its performance across different categories and states, particularly in the New York market. In the Edible category, the brand made a significant leap from not being in the top 30 in August 2024 to securing the 26th position by October. However, there was a slight dip to the 33rd position in November, indicating a potential challenge in maintaining its upward trajectory. This movement suggests that while the brand experienced growth, sustaining that momentum might require strategic adjustments. The sales figures reflect this trend, with a peak in October before declining in November, hinting at a possible seasonal or competitive influence.
While the Edible category in New York shows a dynamic performance for Love Oui'd, their absence from the top 30 in other categories or states could be a concern or an opportunity, depending on the strategic outlook of the brand. The ability to break into the competitive Edible market in New York is a positive sign, but the challenge remains in expanding this success to other categories and regions. The brand's performance in other states or categories is not detailed here, but the data suggests that there is room for growth and diversification. Understanding the factors behind these movements could provide valuable insights for stakeholders looking to capitalize on emerging trends within the cannabis industry.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, Love Oui'd has shown a notable upward trend in rankings from August to October 2024, moving from 50th to 26th place, before experiencing a slight dip to 33rd in November. This fluctuation in rank reflects a dynamic market where competitors such as Rezinators and FINCA also face challenges, with Rezinators dropping from 11th in August to 36th by November, and FINCA maintaining a relatively stable position around the mid-20s. Meanwhile, To The Moon has remained consistently in the mid-30s, indicating a steady presence. Love Oui'd's sales growth from August to October suggests a positive reception in the market, although the subsequent decline in November highlights the need for strategic adjustments to maintain momentum against these competitors.
Notable Products
In November 2024, the top-performing product from Love Oui'd was the Lychee Energy Gummies 20-Pack (100mg), maintaining its leading position for the third consecutive month with notable sales of 614 units. The CBD/THC/CBN 4:1:1 Ginger Sleep Gummies 20-Pack (400mg CBD, 100mg THC, 100mg CBN) remained in second place, showing consistent popularity over the past four months. Zen Mint PepperMints 20-Pack (100mg) held steady at third place, although its sales have decreased since August. The CBD/THC 10:1 Flow Tincture (300mg CBD, 30mg THC) continued its stable performance in fourth place, mirroring its ranking from previous months. Lastly, the Zen Tincture (300mg THC, 30ml) stayed in fifth place, despite a significant drop in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
