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Oct-2024
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Overview
Market Insights Snapshot
LowKey has shown varied performance across different categories and regions, with notable shifts in rankings over the past few months. In British Columbia, the brand has seen a positive upward trend in the Flower category, climbing from 42nd place in July 2024 to 34th place by October 2024. This improvement indicates a strengthening presence in the market, despite not being in the top 30 initially. The sales figures in this region also reflect this upward trajectory, with October sales reaching a notable increase compared to previous months. In contrast, their performance in Ontario has demonstrated more consistency, maintaining a position within the top 30 since July 2024 and peaking at 17th place in September before slightly dropping to 18th in October.
While LowKey's performance in Ontario showcases a robust market presence in the Flower category, the brand has not secured a top 30 position in any other categories within the province, which could highlight areas for potential growth or diversification. The steady sales growth in Ontario, particularly the significant jump from July to August, suggests that LowKey is successfully capturing consumer interest, but the slight dip in ranking from September to October may require strategic adjustments to maintain momentum. Meanwhile, the brand's absence from the top 30 in other categories in British Columbia suggests that while they are gaining traction in Flower, there is room for expansion and increased visibility in other product segments. These insights provide a snapshot of LowKey's current positioning and potential opportunities in the Canadian cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, LowKey has demonstrated notable progress in its market positioning over the past few months. Starting from a rank of 32 in July 2024, LowKey made a significant leap to 22 in August, further improving to 17 in September, before slightly dropping to 18 in October. This upward trajectory, despite the minor setback in October, indicates a positive trend in consumer acceptance and brand visibility. In comparison, Tweed maintained a stable presence, consistently ranking at 16, while FIGR experienced fluctuations, dropping from 15 in July to 19 in October. Meanwhile, Tribal showed a steady climb from 21 in July to 17 in October, closely aligning with LowKey's performance. Although LowKey's sales figures are not disclosed, the brand's improvement in rank suggests a competitive edge and potential for increased market share, especially as it outpaces brands like 3Saints, which hovered around the 20s in rank throughout the same period.
Notable Products
In October 2024, Frost'd Flakes (7g) maintained its position as the top-performing product for LowKey, with impressive sales reaching 11,400 units. This product has consistently held the number one rank since August 2024, showing a strong upward trend from its second-place ranking in July 2024. Dessert (3.5g) remained in the second position, a spot it has occupied since August, after initially leading in July. Cookie'z (7g) continued its steady performance, holding the third rank across the past four months. Haze (3.5g) climbed to the fourth position in October, improving from its consistent fifth-place ranking in previous months, indicating a positive shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
