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Sep-2024
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Overview
Market Insights Snapshot
LowKey has shown varied performance across different Canadian provinces, particularly in the Flower category. In Ontario, LowKey made a notable climb from 31st in June to 19th by September, indicating a positive upward trend in this competitive market. This improvement is further emphasized by their substantial increase in sales, which reached 734,985 by September. Contrastingly, in British Columbia, LowKey maintained a steady presence, gradually improving their rank from 43rd in June to 36th in September. This consistent rise suggests a growing acceptance or popularity of their Flower products in the region, although they have yet to break into the top 30.
In Alberta, LowKey did not make it into the top 30 in the Flower category, suggesting a challenging market environment or possibly a need for a strategic pivot to gain traction. The absence of ranking data for the months following June indicates that they were unable to maintain or improve their position, which could be an area of concern for the brand. This contrasts with their performance in other provinces, highlighting the diverse market dynamics LowKey faces across Canada. Such insights can be crucial for understanding regional preferences and tailoring strategies accordingly.
Competitive Landscape
In the competitive landscape of the Ontario flower category, LowKey has demonstrated a notable upward trajectory in recent months. Despite not being in the top 20 rankings in June and July 2024, LowKey made a significant leap to 22nd place in August and further improved to 19th in September. This positive trend suggests a growing market presence and increasing consumer interest. Compared to competitors like FIGR, which fluctuated between 15th and 18th place, and 3Saints, which consistently ranked around the 19th to 21st positions, LowKey's recent performance indicates a potential to disrupt the market further. Additionally, while Parcel maintained a steady rank around the 20th position, LowKey's rapid ascent could pose a challenge to such established brands. This momentum, coupled with a significant increase in sales from July to September, positions LowKey as a brand to watch in the Ontario flower market.
Notable Products
In September 2024, the top-performing product for LowKey was Frost'd Flakes (7g) in the Flower category, securing the number one rank with sales of 7623 units. This product climbed from the consistent second position held from June to August. Dessert (3.5g), also in the Flower category, dropped to second place despite maintaining the top rank throughout the previous months. Cookie'z (7g) remained stable in the third position across all four months, showing consistent performance. Dessert Pre-Roll 7-Pack (3.5g) held onto the fourth spot, while Haze (3.5g) returned to fifth place after briefly moving up to fourth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
