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Nov-2024
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Overview
Market Insights Snapshot
LowKey has shown varied performance across different Canadian provinces, particularly in the Flower category. In British Columbia, the brand has made notable progress, moving from a rank of 47 in August to 35 by November. This upward trajectory indicates a strengthening market presence and growing consumer acceptance. However, in Alberta, LowKey did not make it into the top 30 brands, which could suggest challenges in capturing market share in this region. This absence from the top tier in Alberta contrasts with their performance in other provinces and highlights an area for potential growth or strategic realignment.
In Ontario, LowKey has demonstrated consistent improvement, climbing from the 23rd position in August to 17th by November. This steady rise in ranking reflects sustained sales growth and possibly effective marketing strategies or product offerings that resonate well with consumers. The sales figures in Ontario support this trend, with a significant increase over the months, hinting at robust demand. While the detailed sales figures in other regions are not disclosed here, the directional movement suggests that Ontario might be a key market for LowKey. The brand's varied performance across these provinces underscores the importance of tailored strategies to address regional market dynamics effectively.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, LowKey has shown a promising upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 23 in August 2024, LowKey has steadily climbed to 17 by November 2024, indicating a consistent improvement in market presence. This upward movement is notable when compared to competitors such as Tweed, which fluctuated in rank from 19 to 16 and back to 19, and FIGR, which saw a dip in rank before recovering to 15. Meanwhile, Tribal and Holy Mountain maintained relatively stable positions, with Holy Mountain consistently outperforming LowKey in sales. Despite this, LowKey's sales have shown a positive trend, closing the gap with its competitors, particularly in November 2024, where its sales figures were closely aligned with those of Tribal. This indicates that LowKey's strategic initiatives might be effectively resonating with consumers, potentially setting the stage for further gains in market share.
Notable Products
In November 2024, Frost'd Flakes (7g) maintained its position as the top-selling product for LowKey, with an impressive sales figure of 15,869 units. Cookie'z (7g) climbed to the second position, showing a steady increase in sales over the months. Dessert (3.5g), previously the consistent runner-up, slipped to third place, indicating a notable drop in sales compared to October. Haze (3.5g) held its fourth position, while Dessert Pre-Roll 7-Pack (3.5g) remained in fifth place, experiencing a decrease in sales. These rankings reflect a stable product hierarchy for LowKey with minor shifts, except for Dessert (3.5g), which saw a significant change in its ranking and sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
