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Jan-2025
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Overview
Market Insights Snapshot
LowKey's performance in the Flower category across Canadian provinces has shown varied results. In Alberta, LowKey did not make it into the top 30 brands until January 2025 when it ranked 56th, indicating a positive upward trend from previous months where it was not ranked. This suggests a growing market presence in the province. On the other hand, in British Columbia, the brand maintained a stable position at rank 33 from November 2024 through January 2025, suggesting consistent performance in this market. However, the lack of a ranking in October 2024 highlights that they were not initially in the top 30, which could indicate a challenging entry or a competitive market environment in British Columbia.
In Ontario, LowKey has demonstrated strong and consistent performance, maintaining a rank of 16 in the Flower category for December 2024 and January 2025, after slightly improving from 17 in the previous months. This stability in ranking, coupled with a steady increase in sales, indicates a solid foothold in the Ontario market. Meanwhile, in Saskatchewan, LowKey only appeared in the rankings in January 2025 at position 37, suggesting a late but potentially impactful entry into the market. The absence of prior rankings in Saskatchewan could imply either a recent launch or previously low visibility in the province, setting the stage for potential growth.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, LowKey has shown a consistent performance with a rank of 17th in October and November 2024, improving slightly to 16th in December 2024 and January 2025. This steady positioning indicates a stable market presence, although there is room for growth compared to competitors like Versus, which maintained a higher rank of 14th through October to December 2024 before slightly dropping to 15th in January 2025. Meanwhile, FIGR has shown a notable upward trend, climbing from 19th in October 2024 to 14th by January 2025, potentially posing a competitive threat if this momentum continues. Highly Dutch also made significant strides, moving from outside the top 20 in October to 17th in January 2025, suggesting increasing consumer interest. Despite these shifts, LowKey's sales have been on an upward trajectory, reflecting a positive reception in the market, although it remains crucial for the brand to strategize effectively to climb higher in the rankings amidst such dynamic competition.
Notable Products
In January 2025, LowKey's top-performing product was Frost'd Flakes (7g) in the Flower category, maintaining its number one rank for four consecutive months with sales hitting 20,580 units. Cookie'z (7g), also in the Flower category, held steady at the second position, showing a consistent rise in sales from previous months. Dessert (3.5g) in the Flower category remained in third place, although its sales figures have stabilized after a slight dip in November 2024. Haze (3.5g) continued its hold on the fourth rank, with sales showing minor fluctuations over the months. The Dessert Pre-Roll 7-Pack (3.5g) stayed firmly in fifth place, experiencing a decrease in sales compared to October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
