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Dec-2024
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Overview
Market Insights Snapshot
LowKey's performance in the Flower category reveals interesting trends across different Canadian provinces. In British Columbia, LowKey has shown a steady upward trajectory, rising from rank 43 in September 2024 to 31 by December 2024. This consistent climb indicates a strengthening presence and growing consumer preference in the region. Meanwhile, in Alberta, LowKey did not make it to the top 30 rankings throughout the last quarter of 2024, which could suggest either a highly competitive market or a need for strategic adjustments. In contrast, the brand maintained a stable position in Ontario, hovering around the 16th to 18th ranks, which reflects a solid foothold in one of Canada's largest markets.
When examining sales trends, Ontario stands out with a notable increase in sales from September to December 2024, suggesting robust demand and possibly effective promotional strategies or product launches. British Columbia also showed commendable growth in sales, aligning with its improving rank. On the other hand, Alberta presents a more challenging scenario for LowKey, as the brand did not appear in the top 30 rankings, which might reflect a market where consumer loyalty or brand awareness needs to be bolstered. Such insights can be pivotal for LowKey as it plans its future market strategies and resource allocation.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, LowKey has demonstrated a notable upward trajectory in its market position, reflecting positively on its sales performance. Despite a slight dip in October 2024, where LowKey ranked 18th, the brand regained its footing by December 2024, climbing back to 16th place. This recovery is indicative of a strategic resilience, as evidenced by a consistent increase in sales, culminating in a significant boost by the end of the year. In contrast, FIGR maintained a steady rank of 15th from November to December, while 1964 Supply Co showed a gradual improvement from 20th to 18th, albeit with lower sales figures compared to LowKey. Meanwhile, Tribal and Versus held their positions with Tribal fluctuating slightly and Versus maintaining a consistent 14th rank. These dynamics suggest that while LowKey faces stiff competition, its ability to enhance sales and improve rank amidst a competitive field underscores its potential for continued growth and market penetration in Ontario's Flower category.
Notable Products
In December 2024, Frost'd Flakes (7g) maintained its position as the top-performing product for LowKey, continuing its streak from previous months with impressive sales of 18,173 units. Cookie'z (7g) held steady at the second rank, showing a robust increase in sales compared to earlier months. Dessert (3.5g) remained the third best-selling product, although its sales figures showed a slight recovery from a dip in November. Haze (3.5g) consistently occupied the fourth spot, with stable sales throughout the months. Dessert Pre-Roll 7-Pack (3.5g) stayed in fifth place, with a slight increase in sales in December compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
