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Nov-2024
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Overview
Market Insights Snapshot
Lula's has shown a dynamic performance across various categories in Illinois, particularly in the Concentrates category. The brand maintained a strong position, starting at rank 3 in August and September 2024, briefly dropping to 5 in October, but rebounding to rank 2 in November. This movement suggests a resilient market presence and potential consumer preference for their concentrates. In contrast, their performance in the Flower category has been less stable, with a noticeable decline from rank 15 in August to 24 in both October and November. This indicates a potential challenge in maintaining a competitive edge within this category, despite a slight sales recovery in November.
Lula's presence in the Pre-Roll and Vapor Pens categories in Illinois presents a mixed picture. For Pre-Rolls, the brand started at rank 16 in August but slipped to 25 by November, reflecting a downward trend that could be concerning if it continues. Similarly, in Vapor Pens, Lula's hovered around the bottom of the top 30, with ranks ranging from 26 to 28 over the months. The consistent low ranking in Vapor Pens suggests a need for strategic adjustments to enhance their market position. While specific sales figures are reserved for deeper analysis, these rankings provide a clear indication of Lula's varying success across different product categories in Illinois.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Lula's has experienced notable fluctuations in its ranking and sales over recent months. In August 2024, Lula's held a strong position at rank 15, but by September, it dropped to rank 23, and remained in the lower 20s through November. This decline in rank coincides with a significant decrease in sales from August to October, though there was a slight recovery in November. Meanwhile, competitors like Kaviar and 93 Boyz have also shown volatility, with Kaviar dropping out of the top 20 in November, and 93 Boyz making a notable leap from rank 31 in October to rank 23 in November. This suggests a highly competitive market where consumer preferences are rapidly shifting, impacting Lula's ability to maintain its earlier lead. Brands like FloraCal Farms and TwentyTwenty (IL) have consistently hovered around the 20s, indicating a stable performance that Lula's might aim to emulate to regain its competitive edge.
Notable Products
In November 2024, Grape Chutney Pre-Roll (1g) emerged as the top-performing product for Lula's, climbing to the number one rank with notable sales of 2,958 units. Sour Garlic Mints Pre-Roll (1g) maintained a strong presence, holding the second position, though its sales slightly decreased from October. Drunken Strawberries Badder (1g) made its debut in the rankings at third place, indicating a positive reception in the concentrates category. Sweet Watermelon CO2 Cartridge (0.5g) and African Mango Oil Terps Cartridge (0.5g) followed closely, securing the fourth and fifth ranks respectively, marking a strong performance in the vapor pens category. Overall, the November rankings reflect a dynamic shift with new entries and consistent performers in the top spots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
