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Oct-2024
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Overview
Market Insights Snapshot
In Illinois, Lula's has demonstrated notable performance in the Concentrates category, where it climbed from a rank of 7 in July 2024 to an impressive 3 in both August and September, before settling at rank 5 in October. This movement indicates a strong competitive presence, although the slight drop in October suggests potential challenges or increased competition. Conversely, in the Flower category, Lula's experienced a downward trend, dropping from rank 16 in July to 24 by October. This decline might be attributed to a decrease in sales or a shift in consumer preferences within the state.
For Pre-Rolls in Illinois, Lula's made significant strides, improving its rank from 25 in July to 13 in August, before slightly declining to 19 by October. This fluctuation suggests a volatile market or possible seasonal influences affecting consumer demand. Meanwhile, in the Vapor Pens category, Lula's maintained a consistent rank of 26 from August to October, indicating a stable yet unremarkable position within the top 30. Notably, Lula's absence from the top 30 brands in some months across categories could signal areas for potential growth or concern, depending on the strategic goals of the brand.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Lula's has experienced notable fluctuations in its market position over recent months. In July 2024, Lula's held a respectable 16th rank, but by October, it had slipped to 24th. This decline in rank is mirrored by a decrease in sales, indicating a potential challenge in maintaining market share. In contrast, The Botanist showed resilience, moving from 24th in July to 22nd in October, with a corresponding increase in sales. Meanwhile, Interstate 420 made a significant leap from 35th in July to 19th in September, although it settled at 23rd by October, suggesting a volatile yet upward trend. Additionally, TwentyTwenty (IL) experienced a decline from 19th to 25th over the same period, which may have contributed to Lula's competitive pressures. These dynamics highlight the competitive challenges Lula's faces in sustaining its market position amidst shifting consumer preferences and aggressive competitors.
Notable Products
In October 2024, Money Tree Pre-Roll (1g) emerged as the top-performing product for Lula's, with sales reaching 3721 units. This product did not appear in the top rankings in previous months, showcasing a significant rise in October. Grape Chutney Pre-Roll (1g) secured the second position, also making its debut in the rankings. Sour Garlic Mints Pre-Roll (1g) dropped to third place from its previous second-place position in August, indicating a slight decline in sales momentum. Lollypop Pre-Roll (1g) and Wrecking Ball Pre-Roll (1g) followed in fourth and fifth places, respectively, with Lollypop experiencing a drop from its previous third-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
