.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lula's has shown a varied performance across different cannabis categories in Illinois. In the Concentrates category, Lula's maintained a strong presence, improving from fifth place in October 2024 to third in November and December, before slightly dropping to fourth in January 2025. This consistent high ranking suggests a solid foothold in the concentrates market. In contrast, the Vapor Pens category presented more challenges, with Lula's ranking 29th in October, dropping out of the top 30 in November and December, but then recovering to 25th place in January. This fluctuation indicates potential volatility or increased competition in the vapor pens segment.
In the Flower category, Lula's showed a positive trend, climbing from 24th place in October to 19th by January, reflecting a steady increase in market share. Meanwhile, in the Pre-Roll category, Lula's exhibited a similar upward trajectory, improving its rank from 20th in October to 17th in January. However, it is noteworthy that Lula's did not maintain a top 30 position in the Vapor Pens category during November and December, suggesting that this might be an area requiring strategic attention. Overall, Lula's performance across these categories in Illinois highlights both strengths and opportunities for growth in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Lula's has shown a promising upward trajectory in brand rank, moving from 24th in October 2024 to 19th by January 2025. This improvement in rank is accompanied by a notable increase in sales, suggesting a strengthening market presence. In contrast, UpNorth Humboldt experienced a decline in rank, slipping from 16th to 20th over the same period, which correlates with a decrease in sales. Meanwhile, Grassroots saw a drop in rank from 14th to 17th, despite a sales peak in November 2024. The Botanist and (the) Essence have shown fluctuating ranks, with The Botanist falling out of the top 20 in October 2024 and January 2025, while (the) Essence improved to 18th by January 2025. Lula's consistent climb in rank and sales indicates a growing consumer preference, positioning it as a rising competitor in the Illinois flower market.
Notable Products
In January 2025, Lula's top-performing product was Cherry Smash Pre-Roll (1g) in the Pre-Roll category, leading with significant sales of 5,847 units. Following closely were Frosted Apricot Pre-Roll (1g) and Bananium Pre-Roll (1g), securing the second and third ranks, respectively. Flying Monkeys Pre-Roll (1g) maintained its fourth position from December 2024, showing a consistent performance with an increase in sales. Romie Pre-Roll (1g) rounded out the top five, marking a notable entry into the top ranks for the first time in recent months. Overall, the Pre-Roll category dominated the rankings, with most products either maintaining or improving their positions from previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
