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Nov-2024
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Overview
Market Insights Snapshot
Lux by CannAscend has shown varied performance across different states and categories, with notable fluctuations in its ranking positions. In the Maryland edible category, the brand experienced a slight dip in its ranking from 28th in August 2024 to 32nd in September, before recovering to 27th in October. However, by November, it slipped back to the 30th position. This movement indicates a somewhat volatile presence in the Maryland market, possibly reflecting changes in consumer preferences or competitive pressures. Despite these shifts, the brand managed to stay within the top 30, which is a positive sign of resilience in a competitive market.
In contrast, Lux by CannAscend's performance in the Ohio edible category reveals a more consistent upward trajectory. While the brand did not make it into the top 30 rankings, there was a steady improvement from 41st place in August to 35th in November. This gradual climb suggests a growing acceptance and possibly an increasing customer base in Ohio, which could be indicative of successful market strategies or product offerings that resonate well with local consumers. The brand's ability to improve its standing, albeit outside the top 30, highlights its potential for further growth in this region.
Competitive Landscape
In the Ohio edible cannabis market, Lux by CannAscend has shown a steady presence, maintaining its rank within the top 40 brands over the past few months. Despite a slight dip in sales from September to November 2024, Lux by CannAscend improved its rank from 41st in August to 35th in November. This upward trend in rank suggests that while sales have fluctuated, the brand has been able to enhance its market position relative to competitors. Notably, Moxie and Curaleaf have shown significant sales growth, with Moxie climbing from 52nd to 31st and Curaleaf from 46th to 32nd, indicating a competitive landscape. Meanwhile, Chew & Chill (C & C) experienced a decline in rank, and Petra fell from 30th to 38th, which could present opportunities for Lux by CannAscend to capture more market share if these trends continue.
Notable Products
In November 2024, the top-performing product for Lux by CannAscend was Milk Chocolate Sea Salt Caramels 10-Pack (110mg) in the Edible category, climbing to the number one rank with sales of 252 units. Raspberry Caramel Dark Chocolate 10-Pack (100mg) saw a notable rise to the second position, improving from the fifth rank in October 2024. Smoked Almond Milk Chocolate Caramel Truffles 10-Pack (100mg) dropped to third place, despite being the top seller in the previous two months. Dark Chocolate Sea Salt Caramel 10-Pack (110mg) entered the rankings at fourth place, while Milk Chocolate Smoked Almond Caramels 10-Pack (110mg) remained steady in fifth place. These shifts highlight a dynamic market for edibles, with significant changes in consumer preferences from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
