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Jan-2025
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Overview
Market Insights Snapshot
In the state of Washington, Mari's has maintained a consistent presence in the Edible category, ranking 17th from October 2024 through January 2025. This stability in ranking suggests a steady demand and consumer loyalty in this particular category, despite fluctuations in monthly sales figures. For instance, while there was a decline in sales from October to November 2024, the brand managed to recover some ground by December 2024. This resilience in the face of market dynamics could be indicative of effective marketing strategies or product quality that resonates well with consumers in Washington.
It's noteworthy that Mari's does not appear in the top 30 rankings for any other categories or states beyond Washington's Edible category. This absence could be seen as a potential area for growth, suggesting that the brand might focus on expanding its presence or improving its offerings in other categories and regions. The lack of visibility in other markets could either indicate a strategic focus on the Washington Edible market or a missed opportunity for broader brand recognition. Understanding the reasons behind this concentrated performance could provide valuable insights for stakeholders looking to enhance Mari's market reach.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Mari's consistently held the 17th rank from October 2024 to January 2025, indicating a stable position amidst fluctuating market dynamics. Despite a slight decrease in sales from October to November 2024, Mari's managed to recover and maintain its rank, suggesting resilience in its market strategy. In comparison, Honu consistently ranked higher at 14th and 15th positions, reflecting stronger sales performance, while Verdelux maintained the 16th rank, just above Mari's, with a similar sales trajectory. Meanwhile, Cosmic Candy and Sinners & Saints trailed behind Mari's, consistently ranking 18th and 19th, respectively. This positioning highlights Mari's competitive edge over some brands, although there is room for growth to surpass others like Honu and Verdelux. Overall, Mari's stable ranking amidst these competitors suggests a solid foothold in the market, yet underscores the potential for strategic enhancements to climb higher in the rankings.
Notable Products
In January 2025, the top-performing product for Mari's was the Sativa Move Mints 10-Pack (100mg) in the Edible category, maintaining its first-place ranking for four consecutive months with sales reaching 1455 units. The Indica Retire Hot Cinnamon Mints 20-Pack (100mg) rose to the second position from fourth in December, showcasing a notable increase in sales to 1121 units. The Indica Watermelon Retire Mints 20-Pack (100mg) held steady in third place, while the Indica Retire Mints 10-Pack (100mg) dropped to fourth place after being second in December. The Indica Retire Wintermint Mints 20-Pack (100mg) re-entered the rankings in fifth place, following its absence in the previous two months. These shifts highlight a dynamic change in consumer preferences within the Edible category for Mari's.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
