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Nov-2024
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Overview
Market Insights Snapshot
In the state of Washington, Mari's has shown consistent performance within the Edible category, maintaining a steady rank of 17th from August through November 2024. This stability in ranking suggests a solid market presence and consumer loyalty. Despite the consistent rank, there is a positive trend in sales figures, with sales increasing from $110,986 in August to $129,662 in November, indicating a growing demand for their products. These figures highlight Mari's ability to sustain and slightly grow its market share in a competitive landscape.
While the data for other states and categories are not available, the absence of rankings in other regions could either suggest a lack of presence or a need for strategic market entry to enhance their footprint. The consistent performance in Washington might serve as a blueprint for expansion strategies in other states or provinces. Understanding the dynamics of this market could provide insights into potential areas for growth and improvement in other regions where they are currently not in the top 30 brands.
Competitive Landscape
In the Washington edibles market, Mari's has maintained a consistent rank of 17th from August to November 2024, showcasing stability in a competitive landscape. While Mari's sales have shown a positive upward trend, increasing from August to November, competitors like Honu and Verdelux have experienced fluctuations in their rankings and sales. Notably, Honu saw a drop in rank from 14th in August to 16th in September, before climbing back to 15th in November, indicating a volatile performance. Meanwhile, Verdelux remained steady at 16th, despite a decline in sales over the same period. Mari's consistent ranking and sales growth suggest a solid foothold in the market, although it remains slightly behind Honu and Verdelux, who are ranked higher. This positions Mari's as a stable player with potential for growth, especially as competitors face ranking volatility.
Notable Products
In November 2024, Sativa Move Mints 10-Pack (100mg) maintained its position as the top-performing product for Mari's, with notable sales of 1574 units, showing a consistent lead across the months. Indica Retire Mints 10-Pack (100mg) climbed to the second spot, improving from its previous rank of third in September. Sativa Wintermint Move Mints 20-Pack (100mg) secured the third position, up from fifth in October, indicating a positive trend in consumer preference. Indica Watermelon Retire Mints 20-Pack (100mg) held the fourth rank, a slight drop from its peak in October. Meanwhile, Indica Retire Hot Cinnamon Mints 20-Pack (100mg) remained in the fifth position, reflecting stable demand in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
