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Oct-2024
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Overview
Market Insights Snapshot
In the state of Washington, Mari's has shown consistent performance in the Edible category, maintaining a steady rank of 17th place from July through October 2024. This stability in ranking is noteworthy, especially considering the competitive nature of the cannabis market. Despite the unchanged rank, Mari's sales figures have demonstrated a positive trend, with a notable increase from $116,381 in July to $141,514 in October. This suggests that while their market position in terms of rank has remained static, their market share and consumer base might be expanding, indicating successful strategies in customer retention or acquisition.
Unfortunately, Mari's presence in other states or categories is not highlighted within the top 30 brands, which could be a point of concern or a potential area for growth. The absence of rankings in other regions or categories might imply that Mari's has yet to establish a significant footprint beyond Washington or the Edible category. This could be seen as a limitation, but also an opportunity for the brand to explore and invest in new markets or diversify their product offerings. Understanding the dynamics in these regions and categories could provide insights into potential growth strategies for Mari's moving forward.
Competitive Landscape
In the Washington Edible category, Mari's has consistently held the 17th rank from July to October 2024, indicating a stable presence in the market. Despite not breaking into the top 16, Mari's has shown a positive trend in sales, with a notable increase from September to October. This upward trajectory contrasts with Verdelux, which maintained the 16th rank but experienced a decline in sales over the same period. Meanwhile, The 4.20Bar has fluctuated between the 14th and 16th ranks, showing resilience with a slight sales increase in October. Mari's consistent rank amidst these shifts suggests a loyal customer base, but to climb higher, it may need to capitalize on its recent sales growth and explore strategies that could elevate its market position, especially as competitors like Cosmic Candy and Swell Edibles remain close behind in rank.
Notable Products
In October 2024, Sativa Move Mints 10-Pack (100mg) maintained its top position among Mari's products, achieving a sales figure of 1490, which marks an increase from previous months. Indica Retire Wintermint Mints 20-Pack (100mg) also held steady in second place, showing consistent performance with a notable rise in sales. Indica Watermelon Retire Mints 20-Pack (100mg) climbed to third place, a significant improvement from its absence in the rankings over the past months. Indica Retire Hot Cinnamon Mints 20-Pack (100mg) experienced a slight drop to fourth place, despite an increase in sales. Meanwhile, Sativa Wintermint Move Mints 20-Pack (100mg) slipped to fifth place, although it still recorded higher sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
