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Dec-2024
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Overview
Market Insights Snapshot
Marmas has shown varied performance across different states and product categories. In Illinois, the brand's Vapor Pens have seen a noticeable climb in rankings from September to November 2024, moving from 68th to 51st, although they experienced a slight dip in December, settling at 54th. This movement suggests a growing presence in the Illinois market, albeit with some fluctuations. In contrast, the Vapor Pens category in Washington has seen a decline, with the brand dropping out of the top 30 entirely, indicating a challenging market environment or increased competition.
In the Edible category, Marmas has demonstrated consistent performance in Washington, maintaining a strong position just outside the top 10, with a slight improvement from 11th to 10th place by December 2024. This stability and slight upward movement suggest a solid consumer base and potential for further growth. Meanwhile, in Massachusetts, Marmas has shown resilience in the Edible category, moving back into the top 30 by December after briefly slipping to 33rd in November, which could indicate successful marketing strategies or product adaptations. The brand's performance across these states highlights both opportunities and challenges in its market expansion efforts.
Competitive Landscape
In the Washington edible market, Marmas has shown a promising upward trend in its rankings and sales, particularly in the last quarter of 2024. Marmas consistently held the 11th position from September to November 2024, before climbing to the 10th spot in December 2024. This improvement in rank is indicative of its growing popularity and competitive edge over brands like Cormorant, which experienced a drop from 10th to 11th place in the same period. Despite being behind Swifts and Smokiez Edibles, which maintained steady ranks at 8th and 9th respectively, Marmas's sales growth trajectory suggests a narrowing gap. The brand's sales increase from October to December 2024 was significant, reflecting a strategic market positioning that could potentially challenge the current leaders in the upcoming months. Meanwhile, Mr. Moxey's remained stable at 12th place, indicating that Marmas is effectively outpacing some of its close competitors in the Washington edible market.
Notable Products
In December 2024, the top-performing product from Marmas was the Blue Raspberry Marmalade Candy Bites 10-Pack, which climbed from a consistent second place in previous months to first, achieving a notable sales figure of 3066. Trailing closely behind, the Tranqility- CBD:THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack, which had held the top rank from September to November, fell to second place. The Strawberry Marmalade Candy Bites maintained a steady third place throughout the last four months, while the Peach Soft Candy 10-Pack consistently ranked fourth. A new entry in the rankings for December, the Sativa Sour Watermelon Soft Candy 10-Pack secured the fifth position. Overall, the data indicates a strong performance by the Blue Raspberry variant, marking a significant shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
