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Nov-2024
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Overview
Market Insights Snapshot
In the cannabis market, Marmas has shown varied performance across different states and product categories. In the Illinois market, Marmas' presence in the Vapor Pens category has been outside the top 30 for the months of August and September 2024, indicating a challenging market position. However, the brand has made a slight upward movement, securing a rank of 57 by November 2024. Meanwhile, in Massachusetts, Marmas has maintained a consistent position in the Edible category, holding steady at rank 34 from September to November 2024. This consistency suggests a stable consumer base in the state, which could be an area of strength for the brand.
In Washington, Marmas exhibits contrasting trends across its product lines. The Edible category has been a strong performer, with Marmas improving its ranking from 12 in August 2024 to 10 by November 2024, showing a positive trend in sales and consumer demand. Conversely, their Vapor Pens category has seen a decline, dropping from rank 58 in August to 90 in November 2024. This decline indicates potential challenges in maintaining consumer interest or market competition in the Vapor Pens category. Such dynamics highlight the need for strategic adjustments in certain markets and categories to capitalize on growth opportunities and mitigate declining trends.
Competitive Landscape
In the competitive landscape of the edible category in Washington, Marmas has shown a promising upward trajectory in its rankings from August to November 2024. Marmas moved from 12th place in August to 10th place by October, maintaining this position into November. This improvement in rank is indicative of a positive trend in sales, as Marmas' sales figures have consistently increased over these months. In contrast, Swifts has maintained a steady 8th position, while Smokiez Edibles has seen a slight decline, dropping from 8th to 9th place. Meanwhile, Cormorant experienced a dip, moving from 10th to 11th place by November. Mr. Moxey's remained stable in 12th place throughout this period. Marmas' ability to climb the ranks amidst these shifts highlights its growing presence and competitiveness in the market, suggesting a strategic opportunity for further growth and market penetration.
Notable Products
In November 2024, Marmas' Tranqility- CBD:THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack remained the top-performing product, maintaining its number one rank for three consecutive months, with sales reaching 2465 units. The Strawberry Marmalade Candy Bites held steady at the second position, showing a significant increase in sales to 2180 units. Blue Raspberry Marmalade Candy Bites 10-Pack, which was previously the top product in August 2024, settled into the third rank for November, with sales climbing to 2139 units. Peach Soft Candy 10-Pack consistently maintained its fourth position throughout the months, with a slight sales increase in November. Notably, the Blue Raspberry Liquid Diamonds Disposable entered the rankings at fifth place, marking its debut in the sales data for Marmas.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
