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Oct-2024
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Overview
Market Insights Snapshot
Marmas has shown varied performance across different states and product categories over recent months. In Massachusetts, the brand has maintained a presence in the Edible category, though it has experienced some fluctuations in its rankings, moving from 29th in July 2024 to 34th by October 2024. Despite this, the sales figures show a rebound in October, indicating potential growth or successful marketing strategies. In contrast, their performance in the Vapor Pens category in Massachusetts started outside the top 30, only reaching 47th by October, which might suggest challenges in capturing market share in this segment.
In Washington, Marmas has demonstrated a strong foothold in the Edible category, climbing from 14th place in July to a commendable 10th by October 2024. This upward trend is supported by consistent sales growth, hinting at increasing consumer preference or effective distribution strategies. However, the Vapor Pens category paints a different picture, with Marmas not making it into the top 30, and even slipping further down the ranks from 62nd in July to 74th by October. This decline suggests potential market saturation or competitive pressures that the brand might need to address. Meanwhile, in Illinois, Marmas did not rank in the top 30 for Vapor Pens, which could indicate a need for strategic adjustments to enhance their position in this market.
Competitive Landscape
In the Washington edible market, Marmas has shown a promising upward trend in brand ranking over the past few months, moving from 14th in July 2024 to 10th by October 2024. This improvement in rank is indicative of a positive sales trajectory, as Marmas has consistently increased its sales figures during this period. In contrast, Swifts and Smokiez Edibles have maintained stable positions in the top 10, with Swifts holding steady at 8th and Smokiez Edibles fluctuating slightly but remaining within the top 9. Meanwhile, Mr. Moxey's has experienced a slight decline, dropping from 11th to 12th, and Cormorant has also seen a decrease in rank, moving from 10th to 11th. This competitive landscape suggests that Marmas is gaining traction and potentially capturing market share from brands like Mr. Moxey's and Cormorant, positioning itself as a rising contender in the Washington edible sector.
Notable Products
In October 2024, the top-performing product from Marmas was the Tranqility- CBD:THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack, maintaining its number one rank from September with sales reaching 2437 units. The Blue Raspberry Marmalade Candy Bites 10-Pack held steady at the second position, showing consistent sales figures over the past few months. Strawberry Marmalade Candy Bites remained in third place, with a noticeable increase in sales from previous months. Peach Soft Candy 10-Pack ranked fourth, experiencing a drop in sales compared to September. Notably, the Sleep- CBN:THC 1:2 Wildberry Lavender Marmalade Candies Bites 10-Pack entered the rankings in October at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
