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Dec-2024
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Overview
Market Insights Snapshot
Mary Jane's Medicinals has shown a consistent performance in the Topical category within Colorado. Holding a steady third position from September to December 2024, the brand has maintained its rank without any fluctuations, indicating a stable market presence and consumer loyalty in this category. Despite a dip in sales in November, the brand rebounded in December, showcasing resilience amidst market dynamics. This consistency in ranking suggests a strong foothold in the topical segment, a noteworthy achievement given the competitive landscape.
However, it's important to note that Mary Jane's Medicinals did not appear in the top 30 brands across any other states or categories during this period. This absence might indicate a focus on the Colorado market or a potential area for growth and expansion into other regions or product categories. The brand's ability to maintain its position in Colorado's topical market could serve as a foundation for future strategic moves. Observing how Mary Jane's Medicinals leverages its strengths in Colorado to potentially diversify its market presence will be an interesting development to watch.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Colorado, Mary Jane's Medicinals consistently holds the third rank from September to December 2024, demonstrating stability in its market position. Despite being outperformed by Escape Artists and Mary's Medicinals, which maintain the first and second ranks respectively, Mary Jane's Medicinals shows resilience with a notable sales increase in October compared to September. However, it faces challenges in closing the gap with Mary's Medicinals, whose sales figures are significantly higher. Meanwhile, Nordic Goddess and Care Division trail behind, with Nordic Goddess dropping to fifth place in December. This competitive positioning suggests that while Mary Jane's Medicinals is a strong contender, strategic initiatives may be needed to enhance its market share and challenge the leading brands more effectively.
Notable Products
In December 2024, the CBD:THC 1:1 Cloud 9 Bath Bomb topped the sales chart for Mary Jane's Medicinals, achieving the number one rank with an impressive sales figure of 1347 units. The CBD/THC 1:1 Super Strength Salve, which previously held the top rank for two consecutive months, dropped to the second position. The CBD/THC 2:1 Lip Bong moved up to third place from fifth in November, indicating a notable increase in popularity. Another product maintained its fourth position consistently over the months from September to December. The CBD:THC 1:1 Super Strength Nano Salve entered the rankings in December, securing the fifth spot, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
