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Nov-2024
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Overview
Market Insights Snapshot
Mary Jane's Medicinals has shown consistent performance in the Topical category across several months in Colorado. The brand maintained a strong presence, ranking second in August and November 2024, and third in September and October. This indicates a stable demand for their topical products, although there was a slight dip in sales from August to November, with the lowest sales recorded in November. The brand's ability to remain in the top three suggests a loyal customer base and effective product offerings in this category.
Interestingly, while Mary Jane's Medicinals is a dominant player in the Topical category in Colorado, their absence from the top 30 in other states or categories could be seen as a potential area for growth or a strategic focus on specific markets. This exclusivity to Colorado's market might hint at regional preferences or the brand's targeted marketing strategies. The consistent rankings within Colorado highlight the brand's strong foothold in the state, but the lack of presence elsewhere might suggest either untapped potential or a deliberate choice to concentrate efforts where they are most successful.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Mary Jane's Medicinals has shown resilience and adaptability. Despite a dip in rank from second to third place in September and October 2024, the brand reclaimed its second position in November 2024, indicating a strong recovery and strategic market positioning. This fluctuation in rank suggests that Mary Jane's Medicinals is effectively navigating competitive pressures, particularly from Mary's Medicinals, which maintained a close rivalry by alternating between second and third positions during the same period. Meanwhile, Escape Artists consistently held the top spot, showcasing a significant lead in sales and market dominance. Nordic Goddess remained stable in fourth place, posing less of a threat to Mary Jane's Medicinals' market share. The overall trend for Mary Jane's Medicinals indicates a competitive but promising trajectory, with strategic opportunities to capitalize on its regained rank and increase sales momentum.
Notable Products
In November 2024, the top-performing product from Mary Jane's Medicinals was the CBD/THC 1:1 Super Strength Salve, maintaining its number one ranking from the previous month with sales of 1316 units. The CBD Pain Relief Salve climbed to the second position, improving from its fifth place in October, showing a resurgence in popularity. The CBD:THC 1:1 Cloud 9 Bath Bomb held steady in third place, after a slight dip in September. Meanwhile, an unnamed topical product dropped to fourth place, down from its third-place ranking in October. Finally, the CBD/THC 2:1 Lip Bong, a newer entry, rounded out the top five, demonstrating consistent demand since its introduction in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
