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Oct-2024
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Overview
Market Insights Snapshot
Mary Jane's Medicinals has demonstrated consistent performance in the Topical category within Colorado. Over the months from July to October 2024, the brand has maintained a strong presence, consistently ranking in the top three. Specifically, they improved their rank from third to second place in August, before returning to third in September and maintaining that position in October. This stability indicates a robust market position in Colorado, with sales peaking in August and October, showcasing a healthy demand for their products. The brand's ability to remain in the top three across these months highlights its strong foothold in the state's topical market.
In contrast, Mary Jane's Medicinals does not appear in the top 30 rankings for any other states or categories, which could be seen as a limitation in their market reach outside Colorado. This absence in other markets suggests potential areas for growth or a strategic focus on maintaining their stronghold in Colorado's topical category. The lack of presence elsewhere may imply either a strategic choice to concentrate efforts where they are most successful or a need to explore and expand into new regions to diversify their market presence. The data suggests that while they are a significant player in Colorado, there may be untapped opportunities in other states or categories that could be explored to enhance their overall brand performance.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Mary Jane's Medicinals has consistently maintained a strong position, ranking third in July, September, and October 2024, while briefly climbing to second place in August 2024. This fluctuation in rank indicates a competitive but stable presence in the market. Despite a dip in sales in September, Mary Jane's Medicinals rebounded in October, showcasing resilience and a capacity to recover quickly. The primary competitor, Escape Artists, consistently held the top spot, although their sales showed a downward trend from July to October. Meanwhile, Mary's Medicinals closely contended with Mary Jane's Medicinals, swapping ranks between second and third place over the months. Other competitors like Nordic Goddess and Care Division remained stable in fourth and fifth positions, respectively, with significantly lower sales figures, suggesting a less immediate threat. This competitive analysis highlights the dynamic yet promising position of Mary Jane's Medicinals in the Colorado topical market, emphasizing the importance of strategic marketing and product differentiation to potentially overtake key competitors.
Notable Products
In October 2024, the top-performing product from Mary Jane's Medicinals was the CBD/THC 1:1 Super Strength Salve, which reclaimed the top rank with significant sales of 1753 units. The CBD:THC 1:1 Cloud 9 Bath Bomb followed closely, moving up to second place from third in September, showing consistent demand. Another notable performer was an unnamed topical product that climbed to the third position, marking a steady improvement from its fifth-place rank in August. Meanwhile, the CBD/THC 2:1 Lip Bong made its debut at fourth place, indicating a successful launch. The CBD Pain Relief Salve, which was the top product in September, fell to fifth place in October, highlighting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
