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Nov-2024
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Overview
Market Insights Snapshot
Mary's Medicinals has shown consistent performance in the Tincture & Sublingual category in California, maintaining a steady 5th place ranking from August to November 2024. Notably, their sales have seen an upward trend, with a significant increase in November compared to previous months. In Michigan, the brand has held its position at 4th place in the same category, indicating a stable market presence despite a slight dip in sales in September. This suggests that while they maintain a strong brand presence, there might be opportunities to explore further growth strategies in these markets.
In the Topical category, Mary's Medicinals has demonstrated remarkable dominance in Missouri, consistently ranking 1st from August to November 2024. This consistent top ranking highlights their strong foothold in the state. Meanwhile, in Colorado, the brand experienced a slight fluctuation, moving from 2nd place in September and October to 3rd place in November. This indicates competitive pressure in the market. Notably, the brand was absent from the top 30 rankings in Ohio after a brief appearance in August, which could point to challenges in maintaining a presence in that state.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Mary's Medicinals consistently holds the second rank from August to November 2024, showcasing a stable position in the market. Despite this consistency, Papa & Barkley maintains a strong lead in the top spot, with sales figures significantly higher than Mary's Medicinals, indicating a dominant market presence. Meanwhile, Buddies and Carter's Aromatherapy Designs (C.A.D.) trail behind in third and fourth positions, respectively, with sales figures considerably lower than Mary's Medicinals. This consistent ranking for Mary's Medicinals suggests a robust brand loyalty and market penetration, although the gap with Papa & Barkley highlights potential areas for growth and competitive strategies to capture more market share.
Notable Products
In November 2024, the top-performing product from Mary's Medicinals was the CBD/THC/CBN 2:3:1 Formula Transdermal Patch, which climbed to the number one rank despite a slight decrease in sales to 5210. The Indica Relax Transdermal Patch moved down to second place, maintaining a strong presence in the market. The CBD/THC 1:1 Transdermal Patch fell to third place, showing a significant drop in sales from October to November. A new entry, the CBD/THC 1:1 No Fragrance Added Transdermal Relief Cream, debuted at fourth place, indicating strong initial market acceptance. Lastly, the CBD/THC 1:1 Vanilla Lavender Transdermal Relax Cream held steady in the fifth position, showing a consistent increase in sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
