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Oct-2024
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Overview
Market Insights Snapshot
Mary's Medicinals has shown consistent performance in the California market, particularly in the Tincture & Sublingual category where it maintained a steady rank of 5th place over the past four months. Despite this stability, sales in this category have seen fluctuations, with a notable dip in September followed by a recovery in October. In the Topical category, the brand has held strong at the 2nd position, demonstrating robust sales figures, especially in October. This indicates a stable consumer base and a strong market presence in California's competitive cannabis landscape.
In other states, the performance of Mary's Medicinals varies. In Michigan, the brand has excelled in the Topical category, climbing to the top spot in October, which is a significant achievement considering the competitive nature of the market. However, in the Tincture & Sublingual category, their rank slipped slightly from 3rd to 4th place, reflecting a potential area for improvement. Meanwhile, in Ohio, the brand only appeared in the Top 30 for Topicals in August, ranking 7th, which suggests limited market penetration. This mixed performance across states highlights the brand's strengths in certain categories while also pointing to opportunities for growth in others.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Mary's Medicinals consistently holds the second rank from July to October 2024, demonstrating stability in its market position. Despite this consistency, it trails behind Papa & Barkley, which maintains the top rank throughout the same period. This indicates a significant gap in market leadership, as Papa & Barkley's sales figures are nearly double those of Mary's Medicinals. Meanwhile, Buddies remains a steady third, with sales figures significantly lower than Mary's Medicinals, suggesting that while Mary's Medicinals faces strong competition from the top, it has a comfortable lead over other competitors. Notably, Carter's Aromatherapy Designs (C.A.D.) shows a positive trend, moving from fifth to fourth place, indicating potential emerging competition. This competitive environment suggests that while Mary's Medicinals holds a strong position, strategic efforts may be needed to close the gap with the market leader and to fend off rising competitors.
Notable Products
In October 2024, the top-performing product from Mary's Medicinals was the CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC) in the Topical category, maintaining its number one rank since August with a sales figure of 6,388 units. The CBD/THC/CBN 2:3:1 Formula Transdermal Patch (10mg CBD, 15mg THC, 5mg CBN) consistently held the second position throughout the months, showing stable performance. The Indica Relax Transdermal Patch (20mg) retained its third place from September, despite initially being the top product in July. The Sativa Energy Transdermal Patch (20mg) remained fourth in the rankings, showing a gradual increase in sales. A new entry in the top five, the CBD/THC 1:1 Vanilla Lavender Transdermal Relax Cream (1000mg CBD, 1000mg THC, 2oz), secured the fifth position with notable sales growth from August to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
