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Jan-2025
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Overview
Market Insights Snapshot
Mary's Medicinals has demonstrated a consistent performance in the California market, particularly in the Topical category where it has maintained a steady second-place ranking from October 2024 through January 2025. This stability in ranking is indicative of a strong market presence and consumer loyalty in this category, despite a slight decrease in sales from November to January. The Tincture & Sublingual category, however, shows a bit more fluctuation, with the brand holding the fourth spot in November but dropping to fifth in the other months. This suggests a competitive landscape in this category, though Mary's Medicinals remains a key player.
In Missouri, Mary's Medicinals has consistently held the top spot in the Topical category, highlighting its dominance in this market. Conversely, in Michigan, the brand has been unable to sustain a top 30 presence in the Tincture & Sublingual category by January 2025, which could be a point of concern for their market strategy in this region. This absence indicates a potential area for growth or reevaluation. However, their performance in the Topical category remains strong, consistently ranking second. Meanwhile, in Colorado, the brand has held a steady second place in the Topical category, suggesting a robust market presence similar to that in California and Missouri.
Competitive Landscape
In the competitive landscape of the topical cannabis category in California, Mary's Medicinals consistently holds the second rank from October 2024 through January 2025, indicating a stable position in the market. Despite this consistency, the brand faces a significant sales gap compared to the leading competitor, Papa & Barkley, which maintains the top rank with notably higher sales figures. While Mary's Medicinals experienced a slight sales decline in January 2025, it remains well ahead of Buddies, which ranks third. This stability in rank suggests that while Mary's Medicinals is a strong player, there is room for growth to close the sales gap with the leader. The brand's consistent performance amidst competitors like Carter's Aromatherapy Designs (C.A.D.), which ranks fourth, highlights its robust market presence and potential for strategic initiatives to boost sales further.
Notable Products
In January 2025, the top-performing product from Mary's Medicinals was the CBD/THC/CBN 2:3:1 Formula Transdermal Patch, maintaining its number one ranking from the previous month with sales of 5,387 units. The CBD/THC 1:1 Transdermal Patch rose to the second position, showing consistent improvement from its third-place rank in December 2024. The Indica Relax Transdermal Patch, which had been the top product in October and November 2024, experienced a decline to the third position in January 2025. The Sativa Energy Transdermal Patch remained steady in the fourth position, despite a drop in sales figures. A new entrant in the rankings, the CBD/THC 1:1 Relief Transdermal Compound Balm, debuted in fifth place, indicating growing interest in topical balms.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
