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Dec-2024
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Overview
Market Insights Snapshot
Mary's Medicinals has consistently performed well in the California market, particularly in the Tincture & Sublingual and Topical categories. In both categories, the brand maintained a steady ranking, holding the 5th position in Tincture & Sublingual and 2nd in Topicals throughout the last four months of 2024. Notably, the sales figures for Tinctures & Sublinguals showed a significant upward trend from September to November before a slight dip in December. This stability in ranking demonstrates a strong market presence and consumer loyalty in California, despite the competitive nature of the market.
In Missouri, Mary's Medicinals dominated the Topical category, consistently ranking 1st from September to December 2024. This top position highlights their strong foothold and possibly a unique offering that resonates well with consumers in the state. Meanwhile, in Michigan, the brand maintained its 4th place ranking in the Tincture & Sublingual category, while also securing the 2nd position in Topicals. The steady rankings across these states suggest a robust multi-state strategy that effectively caters to diverse consumer preferences across different regions.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Mary's Medicinals consistently holds the second rank from September to December 2024, showcasing stable performance in a highly competitive environment. Despite maintaining its position, Mary's Medicinals trails behind Papa & Barkley, which dominates the market as the top-ranked brand throughout the same period. While Mary's Medicinals' sales figures show a slight fluctuation, ending with a notable increase in December, it remains significantly lower than Papa & Barkley's, indicating a potential area for growth. Meanwhile, Buddies and Carter's Aromatherapy Designs (C.A.D.) consistently rank third and fourth, respectively, with sales figures that are considerably lower than Mary's Medicinals, reinforcing its stronghold as a leading brand in the market. This consistent ranking suggests that while Mary's Medicinals is a strong contender, there is room for strategic initiatives to close the gap with the market leader and further solidify its position.
Notable Products
In December 2024, the top-performing product for Mary's Medicinals was the CBD/THC/CBN 2:3:1 Formula Transdermal Patch, which climbed to the number 1 rank with sales of 5931 units. The CBD/THC 1:1 Transdermal Patch followed closely, securing the second position, improving from its third-place rank in November. The Indica Relax Transdermal Patch dropped to the third rank after leading in the previous two months. The Sativa Energy Transdermal Patch maintained its consistent fourth-place ranking. Notably, the CBD/THC 1:1 No Fragrance Added Transdermal Relief Cream entered the top five, moving up to fifth place from its debut at fourth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
