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Dec-2024
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Overview
Market Insights Snapshot
In Illinois, Matter.'s performance in the Flower category has been somewhat volatile, with a ranking that never broke into the top 30 over the last four months. In September, they were ranked 40th, and by December, they had slipped to 46th. This downward trend in Illinois is mirrored in Massachusetts, where Matter. also failed to enter the top 30, peaking at 40th in September before falling to 55th by December. However, in Maryland, Matter. managed to maintain a relatively strong position in the Flower category, consistently ranking within the top 30, although they experienced some fluctuations, moving from 17th in September to 21st in December.
In New York, Matter. has shown a mixed performance across different categories. They have maintained a strong presence in the Flower category, consistently holding a top-three position. However, in the Pre-Roll category, their performance was less consistent, with a brief absence from the top 30 in October. Interestingly, in the Edible category, Matter. made a notable entry into the rankings in November and maintained their position through December. Meanwhile, in Ohio, Matter. did not maintain a presence in the top 30 Flower category rankings past October, indicating potential challenges in that market.
Competitive Landscape
In the competitive landscape of the New York flower category, Matter. has experienced notable shifts in its ranking and sales performance over the last few months. Initially holding the second position in September and October 2024, Matter. was overtaken by LivWell in November and December, dropping to third place. This change indicates a competitive pressure from LivWell, whose sales surged significantly, surpassing Matter.'s figures. Meanwhile, Find. has shown remarkable growth, climbing from outside the top 20 in September to fourth place by December, suggesting a potential emerging threat. Despite these challenges, Matter. remains a strong contender, maintaining a consistent presence in the top three, which underscores its resilience and brand loyalty in the New York market. However, the brand may need to strategize effectively to reclaim its higher ranking and counteract the rising competition.
Notable Products
In December 2024, the top-performing product for Matter was Lemon Lime Punch (3.5g) in the Flower category, securing the number one rank with sales of 2425 units. GG #4 (3.5g), also in the Flower category, followed closely at the second position. Notably, the Spots - CBD/THC 4:1 Apple Sour Gummy Bites 20-Pack (400mg CBD, 100mg THC) from the Edible category climbed to the third rank, showing an increase from its second position in November. Grape Gas (3.5g) maintained a strong presence at the fourth spot, while Intergalactic (3.5g) experienced a shift down to the fifth rank from its previous second position in September. Overall, December saw a dynamic shift in rankings, particularly for edibles, which gained traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
