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Nov-2024
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Overview
Market Insights Snapshot
In the Illinois market, Matter. has experienced a noticeable decline in its Flower category performance, slipping from rank 31 in August 2024 to rank 45 by November 2024. This downward trajectory is mirrored in sales figures, with a significant drop from $473,140 in August to $97,854 in November. This indicates a challenging period for the brand in Illinois, where it struggles to maintain its foothold among the top competitors. Similarly, in Massachusetts, Matter. has seen its rank fall from 41 in August to 64 in November, which suggests increasing competition or a shift in consumer preferences that Matter. has not capitalized on.
In contrast, Matter. has shown resilience in Maryland, where its Flower category ranking improved from 22 in October to 19 in November, accompanied by a rise in sales from $654,005 to $716,766. This improvement indicates strategic success in this market, perhaps through effective marketing or product offerings that resonate well with local consumers. Meanwhile, in New York, Matter. has maintained a strong position in the Flower category, consistently ranking in the top three. However, it is noteworthy that Matter. was absent from the top 30 in the Edible category until November, when it entered at rank 19, suggesting a potential new area of growth or a successful product launch.
Competitive Landscape
In the competitive landscape of the New York flower category, Matter. has demonstrated a consistent presence, maintaining a strong position among the top brands. In August 2024, Matter. held the third rank, which improved to second place in September and October, before slightly dipping back to third in November. This fluctuation indicates a competitive tussle primarily with LivWell, which mirrored Matter.'s movements by shifting between second and fourth positions during the same period. Despite these rank changes, Matter. faced stiff competition from Dank. By Definition, which consistently held the top rank across all months, showcasing a significant lead in sales. Meanwhile, Revert Cannabis New York and Nanticoke trailed behind, with Revert Cannabis New York occasionally closing in on Matter.'s rank. The data suggests that while Matter. remains a formidable player in the market, it must strategize to close the sales gap with the leading brand and defend its position against close competitors.
Notable Products
In November 2024, Matter's top-performing product was Larry Burger (28g) in the Flower category, securing the number one spot with sales of 1650 units. Garlicane (3.5g), also in the Flower category, followed closely in second place. The Spots - CBD/THC 4:1 Apple Sour Gummy Bites 20-Pack (400mg CBD, 100mg THC) ranked third, maintaining a strong presence in the Edible category. Notably, Peyote Cookies (3.5g) experienced a slight drop from third place in October to fourth in November. Roasted Garlic Margy (28g) saw a decline from its peak position in September, moving from first to fifth place by November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
