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Sep-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Matter. has demonstrated varied performance across different states and categories. In Illinois, the brand has seen fluctuations in its flower category rankings, peaking at 26th in July 2024 but dropping out of the top 30 by September. This decline is mirrored in their sales figures, which saw a drop from $538,354 in August to $258,376 in September. Meanwhile, in Massachusetts, Matter. made a significant leap in the flower category, moving from 57th in July to 30th by September, indicating a positive trend and increased market presence.
In Maryland, Matter. has maintained a stable position within the top 20 for the flower category, with a slight improvement from 18th in August to 16th in September. Their performance in New York is particularly noteworthy, where they have consistently held a top 3 position in the flower category, climbing to 2nd place by September. However, in the pre-roll category in New York, Matter. was ranked 38th in June and did not appear in the top 30 in subsequent months, suggesting a potential area for growth. In Ohio, the brand's ranking has remained relatively stable, hovering around the 30th position, with minor fluctuations indicating a steady but unspectacular performance.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Matter. has shown a notable upward trajectory in recent months. While maintaining a steady third position from June to August 2024, Matter. made a significant leap to second place in September 2024, surpassing LivWell, which dropped to third. This shift indicates a strong performance by Matter., as it managed to increase its sales substantially, contrasting with the slight decline in sales for LivWell. Meanwhile, Dank. By Definition has consistently held the top spot, showcasing robust sales figures that remain unmatched. Revert Cannabis New York has maintained a stable fourth position throughout this period. The upward movement of Matter. in the rankings highlights its growing influence and market presence in New York's Flower category, suggesting a positive trend that could attract more consumer interest and potentially increase its market share further.
Notable Products
In September 2024, Matter's top-performing product was Roasted Garlic Margy (28g) in the Flower category, ascending to the first rank with notable sales of 4463 units. Intergalactic (3.5g) followed closely in second place, having dropped from its top position in August. Apex R1 (3.5g) made a strong debut in September, securing the third rank. Wedding Cake (3.5g) maintained its fourth position, showing consistency over the months. Roasted Garlic Margy (3.5g) entered the rankings at fifth, highlighting its growing popularity within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
