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Oct-2024
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Overview
Market Insights Snapshot
In the past few months, Matter. has shown varied performance across different states and categories. Notably, in the New York market, Matter. has maintained a strong presence in the Flower category, consistently holding the second or third spot from July to October 2024. This stability in New York contrasts with its performance in Illinois, where Matter. has struggled to break into the top 30, falling to 41st place in October 2024. This drop in Illinois suggests potential challenges in maintaining market share or adapting to local consumer preferences.
Meanwhile, in Massachusetts, Matter. experienced fluctuations in the Flower category, peaking at 35th place in September before dropping to 54th in October. This indicates a volatile market presence, possibly due to competitive pressures or changing consumer trends. In Maryland, despite a dip in sales, Matter. has consistently ranked around the 16th to 21st positions, showing a stable yet slightly declining trend. Additionally, in Ohio, Matter. has managed to maintain a steady ranking around the 31st position in the Flower category, while its Vapor Pens did not make it into the top 30, indicating potential growth opportunities or the need for strategic adjustments in product offerings.
Competitive Landscape
In the competitive landscape of the New York flower category, Matter. has shown a strong performance, maintaining a steady rank of 2nd place in both September and October 2024. This consistent ranking indicates a solid market presence, especially as it surpassed LivWell, which dropped from 2nd to 4th place over the same period. Matter.'s sales have demonstrated a positive trajectory, with October sales slightly increasing from September, highlighting its growing consumer base. Meanwhile, Revert Cannabis New York has also been climbing, moving from 4th to 3rd place, which suggests rising competition. However, Dank. By Definition remains the dominant leader, consistently holding the top spot. Matter.'s ability to maintain its rank amidst these shifts underscores its competitive resilience and potential for further growth in the market.
Notable Products
In October 2024, the top-performing product for Matter was Roasted Garlic Margy (3.5g) in the Flower category, securing the number one rank with sales of 1756 units. Roasted Garlic Margy (28g) followed closely, dropping to the second position from its previous first rank in September. Intergalactic (3.5g) experienced a decline, moving from the second spot in September to the third in October. Garlicane (28g) entered the ranks in October at the fourth position, while Peyote Cookies (3.5g) maintained a consistent presence, ranking fifth. Overall, Matter's product lineup showed dynamic shifts in rankings, with notable sales figures reflecting strong consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
