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Dec-2024
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Overview
Market Insights Snapshot
Medicine Farm has shown notable progress in the Oregon market across several product categories. In the Beverage category, Medicine Farm improved its standing from 11th place in September to 9th by December 2024. This upward trend is accompanied by a steady increase in sales, peaking in November before a slight dip in December. The consistent improvement in rankings indicates a positive reception among consumers in this segment. Meanwhile, in the Tincture & Sublingual category, Medicine Farm experienced a brief absence from the top 30 in October, which could be seen as a setback. However, they rebounded by December, achieving a 12th place ranking, which suggests a recovery and potential for further growth.
In the Topical category, Medicine Farm has maintained a strong and stable presence, consistently holding the 2nd position from September through December 2024 in Oregon. Despite fluctuations in sales figures, the brand's position remained unchanged, highlighting a robust market presence and consumer loyalty in this category. The sales performance, while showing some variability, underscores Medicine Farm's ability to sustain its market share in a competitive landscape. This stability in the Topical category could serve as a strategic advantage as the brand seeks to enhance its position in other categories where rankings have been more variable.
Competitive Landscape
In the Oregon topical cannabis market, Medicine Farm consistently holds the second rank from September to December 2024, demonstrating a stable position despite fluctuations in sales. The brand faces stiff competition from High Desert Pure, which maintains the top spot with significantly higher sales figures. Meanwhile, Synergy Skin Worx shows a positive trend, moving from fourth to third place by December, indicating potential future competition for Medicine Farm. Additionally, Physic Cannabis Therapy remains in the fifth position for most of the period, with a notable increase in sales, particularly in December. Medicine Farm's consistent ranking suggests a loyal customer base, but the brand may need to strategize to increase sales and defend its position against emerging competitors like Synergy Skin Worx.
Notable Products
In December 2024, the top-performing product from Medicine Farm was the CBD/THC/CBN 2:3:1 Lunar Elixir in the Beverage category, maintaining its top rank from November with sales of 264 units. The Phoenix Blend Balm in the Topical category held steady in the second position, although its sales slightly decreased compared to the previous month. The CBD/THC 1:1 Phoenix Blend Salve also remained consistent in the third rank, despite a continued decline in sales since September. Notably, the Sativa Crimson Berry Tincture entered the rankings for the first time, securing the fourth position. Meanwhile, the CBD/THC 1:1 Mini Phoenix Blend Balm maintained its fifth-place ranking, mirroring its performance from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
