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Nov-2024
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Overview
Market Insights Snapshot
Medicine Farm has shown a consistent performance in the Oregon market, particularly in the Beverage category where it has maintained a steady rank of 10th from September to November 2024. This stability is accompanied by a positive sales trend, with sales increasing from $12,326 in September to $13,770 in November. In the Topical category, Medicine Farm has sustained its position as the 2nd ranked brand for four consecutive months, despite a notable dip in sales from August to October, followed by a recovery in November. This indicates a strong foothold in the Topical segment, even amidst fluctuating sales figures.
On the other hand, Medicine Farm's performance in the Tincture & Sublingual category in Oregon has been less consistent. The brand was not ranked in the top 30 in August and October, but managed to secure the 15th spot in September and November. This intermittent presence in the rankings points to challenges in maintaining a consistent market position within this category. The absence from the top 30 in two out of the four months could be seen as a potential area for improvement. Overall, while Medicine Farm excels in certain categories, it faces variability in others, suggesting a mixed performance across its product lines in Oregon.
Competitive Landscape
In the Oregon topical cannabis market, Medicine Farm consistently holds the second rank from August to November 2024, indicating a stable position amidst fluctuating sales figures. Despite a noticeable decline in sales from August to October, Medicine Farm's sales rebounded in November, suggesting resilience and potential customer loyalty. The top competitor, High Desert Pure, maintains a dominant first position with significantly higher sales, although their sales are on a downward trend, which could present an opportunity for Medicine Farm to close the gap. Meanwhile, Physic Cannabis Therapy entered the top rankings in October at fifth place, potentially adding competitive pressure in the market. Synergy Skin Worx remains consistently at fourth place, with sales figures that are lower than Medicine Farm's, posing less of a threat in terms of market share. These dynamics suggest that while Medicine Farm holds a strong position, there is room for strategic growth to challenge the leading competitor.
Notable Products
In November 2024, the CBD/THC/CBN 2:3:1 Lunar Elixir from Medicine Farm emerged as the top-performing product, climbing from the third position in October to first place, with sales reaching 274 units. The Phoenix Blend Balm, which held the top spot in October, slipped to second place but maintained strong sales figures. The CBD/THC 1:1 Phoenix Blend Salve saw a resurgence, capturing the third rank after being absent in October. A new entrant, the CBD/THC 1:1 Aromatic Woods Everyday Lotion, debuted at fourth place, while the Dragons Blend Balm entered the rankings at fifth. These shifts indicate a dynamic product landscape, with beverages gaining traction over topicals in the latest month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
