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Jan-2025
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Overview
Market Insights Snapshot
Medicine Farm has demonstrated a steady performance in the Oregon market, particularly in the Beverage category, where it maintained a consistent ranking, moving from 10th place in October and November 2024 to 9th place in December 2024 and January 2025. This upward movement, despite a slight decline in sales from November to January, suggests a strengthening position in the market. In contrast, the Tincture & Sublingual category showed more fluctuation. Medicine Farm entered the top 30 in November 2024 at 14th place, improved to 12th in December, but then slipped back to 14th in January 2025. This volatility indicates a competitive landscape, where maintaining a top position requires continuous effort and innovation.
In the Topical category, Medicine Farm has consistently held the 2nd position from October 2024 through January 2025, underscoring its strong foothold in this segment. This stability, even amid a gradual decline in sales from November to January, highlights the brand's resilience and consumer loyalty in this category. The absence of a ranking for Medicine Farm in the Topical category in states outside of Oregon suggests either a lack of presence or insufficient market penetration to break into the top 30, which could be seen as an area for potential growth. Overall, Medicine Farm's performance across categories in Oregon exhibits both strengths and challenges, with opportunities for expansion and increased market share in the coming months.
Competitive Landscape
In the Oregon topical cannabis market, Medicine Farm consistently holds the second rank from October 2024 to January 2025, maintaining a stable position amidst competitive dynamics. Despite its steady rank, Medicine Farm's sales show a slight downward trend, which may indicate a need for strategic adjustments to capture more market share. In contrast, High Desert Pure dominates the market with a firm hold on the top rank, suggesting a significant lead in sales and brand preference. Meanwhile, Synergy Skin Worx shows an upward trajectory, moving from fourth to third place by December 2024, potentially posing a future threat to Medicine Farm's position if this growth continues. Additionally, Physic Cannabis Therapy fluctuates between fourth and fifth ranks, indicating a volatile performance that Medicine Farm could exploit by enhancing its market strategies. This competitive landscape highlights the importance for Medicine Farm to innovate and strengthen its market presence to fend off rising competitors and improve its sales trajectory.
Notable Products
In January 2025, Medicine Farm's top-performing product was the CBD/THC 1:1 Phoenix Blend Salve, which rose to the first position with notable sales of 293 units. The CBD/THC/CBN 2:3:1 Lunar Elixir, previously holding the top spot in November and December 2024, fell to second place with sales of 205 units. The Phoenix Blend Balm, which had been in the top two positions from October to December 2024, dropped to third place with sales declining to 151 units. The CBD/THC 1:1 Mini Phoenix Blend Salve re-entered the rankings in January at fourth place, while the CBD Dragon's Blend Soothing Hemp Balm appeared for the first time in fifth place. This shift in rankings highlights a dynamic change in consumer preferences within Medicine Farm's topical and beverage categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
