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Oct-2024
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Overview
Market Insights Snapshot
Medicine Farm has shown varied performance across different categories in Oregon. In the Beverage category, the brand has maintained a solid presence, climbing from not being in the top 30 in July 2024 to securing the 10th position by October 2024. This upward trajectory is indicative of a growing consumer preference for their beverage offerings, with sales increasing consistently over the months. However, in the Tincture & Sublingual category, Medicine Farm experienced a dip in ranking in August, falling out of the top 30, before returning to the 15th position in September and October. This fluctuation suggests potential challenges in maintaining a steady market share in this category.
In contrast, Medicine Farm has consistently performed well in the Topical category in Oregon, holding the 2nd position from July to October 2024. Despite a noticeable decline in sales from September to October, the brand's stronghold in this category remains unchallenged, highlighting its established reputation and consumer trust in their topical products. The consistency in ranking amidst fluctuating sales indicates a stable demand and possibly a loyal customer base that continues to favor Medicine Farm's topical offerings over competitors. This performance across categories paints a picture of a brand with strongholds in certain areas, while also facing challenges in others, providing an interesting case study of market dynamics within the cannabis industry.
Competitive Landscape
In the Oregon topical cannabis market, Medicine Farm consistently holds the second rank from July to October 2024, indicating a stable position despite fluctuations in sales. The brand's sales peaked in September but saw a notable decline in October. This trend suggests potential challenges in maintaining customer engagement or facing increased competition. The leading competitor, High Desert Pure, maintains a stronghold at the top rank with significantly higher sales, though their sales have been decreasing over the months. This could present an opportunity for Medicine Farm to capture more market share if they can address the factors contributing to their sales drop. Meanwhile, Synergy Skin Worx consistently ranks third, with sales figures far below Medicine Farm, indicating a comfortable buffer for Medicine Farm in terms of rank. The absence of Peak Extracts from the top 20 in most months further emphasizes the competitive gap between the top brands and the rest of the market.
Notable Products
In October 2024, the top-performing product from Medicine Farm was the Phoenix Blend Balm (1000mg THC, 2oz) in the Topical category, which climbed to the number one spot with sales of 274 units. The CBD/THC 1:1 Mini Phoenix Blend Salve (125mg CBD, 125mg THC, 0.25oz), also in the Topical category, secured the second position, improving from fourth place in September. The CBD/THC/CBN 2:3:1 Lunar Elixir (600mg CBD, 900mg THC, 300mg CBN, 30ml,1oz) maintained its third place ranking from the previous month. Notably, the CBD:THC 1:1 Relief Oil Rollerball (300mg CBD, 300mg THC, 9ml) entered the rankings in fourth place. The CBD/THC 1:1 Mini Phoenix Blend Balm (125mg CBD, 125mg THC, 0.25oz) rounded out the top five, demonstrating consistent performance since its debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
