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Jan-2025
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Overview
Market Insights Snapshot
Mellow Vibes, previously known as Head Trip, has shown varied performance across different states and categories over the past few months. In the Arizona market, the brand has maintained a steady presence within the top 30 edible brands, fluctuating slightly in rank from 26th in October 2024 to 25th in January 2025. This indicates a consistent demand for their products, although the slight dip in December suggests potential seasonal or competitive influences. In terms of sales, there was a noticeable peak in November, followed by a decline in subsequent months, which could be attributed to holiday purchasing spikes or promotional activities during that period.
In contrast, the Oregon market has seen more significant fluctuations in Mellow Vibes' rankings. The brand's rank improved from 23rd in October to 21st in November, but then dropped to 29th in December, before slightly recovering to 26th in January. This volatility might reflect a more competitive market or changes in consumer preferences. Notably, the sales figures in Oregon saw a sharp decline in December, which could suggest challenges in maintaining product visibility or consumer interest during that month. Such trends highlight the importance of strategic planning and market analysis for Mellow Vibes as they navigate these dynamic markets.
Competitive Landscape
In the Arizona edibles market, Mellow Vibes (formerly Head Trip) has demonstrated notable resilience and growth, as evidenced by its fluctuating yet overall upward trend in rankings from October 2024 to January 2025. Starting at rank 26 in October 2024, Mellow Vibes climbed to 23 by December 2024, before slightly dipping to 25 in January 2025. This trajectory suggests a competitive edge over brands like iLava, which consistently remained outside the top 20, and Copperstate Farms, which only reached the top 20 in January 2025. Despite facing stiff competition from RR Brothers and Mom & Pop, who maintained higher ranks, Mellow Vibes' sales figures reflect a robust market presence, particularly with a peak in November 2024. This indicates a strong consumer preference and potential for further growth in the Arizona edibles category.
Notable Products
In January 2025, the Raspberry Lemonade Solventless Gummy (100mg) maintained its position as the top-selling product for Mellow Vibes (formerly Head Trip), despite a slight decrease in sales to 1792 units. The Hybrid Mango Guava Gummy (100mg) secured the second position, consistent with its rank in November 2024, showing steady demand. The Sweet Green Apple Live Terp Resin Jelly (100mg) climbed to third place, improving from its fourth place in December 2024, indicating growing popularity. Sour Raspberry Lemonade Live Terp Jelly (100mg) entered the top rankings at fourth position, showcasing a notable debut. The CBD/THC 1:1 Watermelon Jelly (100mg CBD, 100mg THC) remained stable in fifth place, reflecting consistent consumer interest over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
