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Nov-2024
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Overview
Market Insights Snapshot
Mellow Vibes, previously known as Head Trip, has shown varying performances across different states in recent months. In Arizona, the brand's ranking in the Edibles category has fluctuated, starting at 19th place in August 2024, dropping to 24th by October, and then slightly recovering to 22nd in November. This suggests a volatile market presence that may be influenced by seasonal factors or competitive dynamics. Despite these ups and downs, the brand's sales in Arizona showed a notable rebound in November, indicating a potential recovery or successful marketing efforts during that period.
Meanwhile, in Oregon, Mellow Vibes has maintained a more stable position within the Edibles category, consistently ranking 20th from September through November 2024. This stability in ranking could reflect a steady consumer base or effective brand loyalty strategies. Interestingly, while the brand did not break into the top 30 in some months in other states, its consistent presence in Oregon highlights a regional preference or successful local market strategies. The upward trend in sales from August to November in Oregon further underscores a positive trajectory in consumer engagement or distribution effectiveness.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Mellow Vibes (formerly Head Trip) has experienced notable fluctuations in its ranking over the past few months. Despite a drop in rank from 19th in August 2024 to 24th in October 2024, Mellow Vibes managed to recover slightly to 22nd in November 2024. This recovery is significant given the competitive pressures from brands like Vital, which maintained a relatively stable position, only dropping from 17th to 20th over the same period. Meanwhile, BITS showed a remarkable improvement, climbing from 26th in August to 19th in November, potentially affecting Mellow Vibes' market share. Additionally, Mom & Pop displayed volatility, peaking at 19th in September before falling to 24th in November, which could have provided an opportunity for Mellow Vibes to regain some ground. The sales trends indicate that while Mellow Vibes experienced a dip in September and October, the brand's resurgence in November suggests a positive trajectory that could continue if strategic adjustments are made to counteract the competitive dynamics in the Arizona edible market.
Notable Products
In November 2024, the top-performing product for Mellow Vibes (formerly Head Trip) was the Raspberry Lemonade Solventless Gummy (100mg), maintaining its first-place position from October with impressive sales of 3003 units. Following closely was the Hybrid Mango Guava Gummy (100mg), which improved its rank from fourth in October to second in November. The Sweet Green Apple Live Terp Resin Jelly (100mg) made its debut in the rankings at third place, showcasing strong initial sales figures. The CBN/THC 2:1 Dream Berry Jelly 5-Pack (100mg CBN, 50mg THC) slipped from second to fourth place, while the CBD/THC 1:1 Watermelon Jelly (100mg CBD, 100mg THC) remained stable, ranking fifth. Overall, the rankings indicate a competitive market with shifting preferences among edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
