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Oct-2024
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Overview
Market Insights Snapshot
Mellow Vibes (formerly Head Trip) has shown a dynamic performance across different states and categories over recent months. In Arizona, within the Edible category, the brand experienced fluctuations in its rankings, starting at 22nd in July 2024 and dropping to 24th by October 2024. This movement indicates a slight decrease in their market position in Arizona, accompanied by a decrease in sales from $82,423 in July to $54,243 in October. Despite these challenges, the brand maintains a presence in the top 30, suggesting a consistent, albeit slightly declining, consumer interest.
In contrast, Mellow Vibes has shown a more stable trajectory in Oregon. The brand improved its position from 24th in July to 19th in September, before settling at 20th in October within the Edible category. This improvement and subsequent stability reflect a more favorable reception or strategic market positioning in Oregon. Although specific sales figures are not disclosed here, the upward trend in rankings hints at a positive reception or effective marketing strategies in the region. The brand's ability to remain in the top 30 across these states underscores its resilience and adaptability in the competitive cannabis edibles market.
Competitive Landscape
In the Arizona edibles market, Mellow Vibes (formerly Head Trip) has experienced a fluctuating ranking over the past few months, indicating a competitive landscape. From July to October 2024, Mellow Vibes saw its rank shift from 22nd to 24th, showing a slight decline. Meanwhile, RR Brothers maintained a close competition, ranking just above Mellow Vibes in October, despite their own fluctuations. BITS showed a notable improvement, climbing to 21st place in October, which could signal increasing consumer preference or effective marketing strategies. Jams also made significant strides, moving up to 26th place from 34th in July, suggesting a potential threat if this upward trend continues. These dynamics highlight the need for Mellow Vibes to innovate and possibly reevaluate their marketing strategies to regain and improve their standing in the competitive Arizona edibles market.
Notable Products
In October 2024, the top-performing product for Mellow Vibes (formerly Head Trip) was the Raspberry Lemonade Solventless Gummy (100mg), reclaiming its position at the top rank after a brief dip to second place in August and September. Following closely is the CBN/THC 2:1 Dream Berry Jelly 5-Pack (100mg CBN, 50mg THC), which maintained a steady presence in the top three, moving up from third to second place. The CBD/THC 1:1 Watermelon Jelly (100mg CBD, 100mg THC) showed an impressive climb, reaching third place after being fifth in September. The Hybrid Mango Guava Gummy (100mg), previously the top seller in August and September, fell to fourth place in October, with sales dropping to 1045 units. Lastly, the Watermelon Live Rosin Jelly (100mg) made its debut in the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
