.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Mellow Vibes (formerly Head Trip) has demonstrated varied performance across different states and product categories in recent months. In Arizona, the brand has shown a positive trend in the Edible category, moving from the 24th position in September 2024 to the 22nd position by December 2024. This steady climb in rankings indicates a growing presence and possibly an increasing consumer preference for their products in the state. The sales figures reflect this upward trajectory, with a notable increase in November 2024, suggesting successful marketing strategies or product launches during that period.
Conversely, in Oregon, Mellow Vibes has faced challenges maintaining its position in the Edible category. The brand dropped out of the top 30 by December 2024, after holding a rank of 22 in September. This decline might be attributed to increased competition or market saturation, requiring strategic adjustments to regain a foothold. Despite the ranking drop, there was an increase in sales from September to November, which could indicate short-term promotions or seasonal demand spikes that were not sustained into December.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Mellow Vibes (formerly Head Trip) has shown a subtle yet positive trajectory in its rankings over the last few months of 2024. Starting at a rank of 24 in September, the brand improved to 22 by December, indicating a gradual increase in market presence. This upward trend is noteworthy, especially when compared to competitors such as Haze & Main, which experienced a decline from a consistent 17th place to 20th by December. Meanwhile, Tru Infusion showed fluctuating rankings, peaking at 19 in November but dropping to 24 in December, and Amy & Al's also saw a slight dip from 18 to 21 during the same period. Interestingly, RR Brothers maintained a relatively stable position, ending the year at 23, just behind Mellow Vibes. These dynamics suggest that while Mellow Vibes is not yet a top contender in terms of sales volume, its consistent improvement in rank reflects a strengthening brand presence and potential for future growth in the Arizona edible market.
Notable Products
In December 2024, the top-performing product from Mellow Vibes (formerly Head Trip) was the Raspberry Lemonade Solventless Gummy (100mg), maintaining its number one rank for the third consecutive month, with sales reaching 2148 units. The CBN/THC 2:1 Dream Berry Jelly 5-Pack (100mg CBN, 50mg THC) climbed to the second position, showing a slight increase in sales compared to November. The Hybrid Mango Guava Gummy (100mg) secured the third spot, experiencing a drop from its previous second position in November. The Sweet Green Apple Live Terp Resin Jelly (100mg) held the fourth rank, consistent with its performance since its entry in November. Lastly, the CBD/THC 1:1 Watermelon Jelly (100mg CBD, 100mg THC) remained steady at fifth place, reflecting its stable demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
