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Oct-2024
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Overview
Market Insights Snapshot
In the realm of cannabis sales, MELT has shown varied performance across different states and categories. In Alberta, MELT's presence in the Flower category has been inconsistent. Starting from a rank of 95 in July 2024, it climbed to 51 by September, only to drop back to 92 in October. This fluctuation suggests a volatile market presence, possibly influenced by seasonal demand or competitive dynamics. In contrast, the brand's performance in Arizona for Concentrates has been relatively stable, maintaining a position within the top 25 throughout the months, albeit with a slight dip in October. This consistency could indicate a strong consumer base or effective marketing strategies in the state.
Meanwhile, in Ontario, MELT's ranking in the Flower category has remained mostly outside the top 30, with a brief improvement in August 2024. Although the brand did not manage to secure a top-tier position, the sales figures hint at a steady consumer interest. This could imply potential for growth if the brand can leverage its existing customer base and address market demands more effectively. The absence of top 30 rankings in some months across these regions highlights the competitive nature of the cannabis industry and the challenges brands face in maintaining market share. These insights provide a glimpse into MELT's strategic positioning and areas for potential enhancement.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, MELT has shown a dynamic performance in recent months. Starting from a rank of 96 in July 2024, MELT improved significantly to 75 in August, though it experienced a slight decline to 88 in September and further to 90 in October. This fluctuation indicates a competitive market environment where brands like Stunnerz and Big have maintained relatively stable positions, with Stunnerz consistently ranking in the 70s and 80s and Big dropping from 54 to 89 over the same period. Notably, Seeker, which was absent from the top 20 until October, entered the rankings at 94, suggesting a potential new competitor on the rise. MELT's sales trajectory, with a peak in August, highlights the brand's ability to capitalize on market opportunities, although the subsequent decline in sales and rank underscores the need for strategic adjustments to regain momentum against these competitors.
Notable Products
In October 2024, Cookie Dawg (3.5g) maintained its position as the top-performing product for MELT, consistently holding the number one rank since August, with sales reaching 2232 units. Tropical Vortex (3.5g) climbed to the second position, despite a decreasing sales trend from July. Sugar Crush (3.5g) saw a notable rise, moving up to third place from fourth in September, indicating a positive reception in the market. Soap Live Hash Rosin (2g) and Strawberry Blonde Live Hash Rosin (2g) entered the rankings for the first time, securing the fourth and fifth positions respectively. This shift suggests a growing interest in MELT's concentrate offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
