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Jan-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Midnight Fruit Company has demonstrated a strong performance in the Flower category over the past few months. The company maintained a consistent presence in the top 20, with a notable improvement from 20th place in November 2024 to 14th place by January 2025. This upward trajectory suggests a growing consumer preference for their Flower products, which is further supported by an increase in sales from $291,700 in November to $383,909 in January. However, in the Concentrates category, the absence of Midnight Fruit Company from the top 30 rankings in October through January indicates a weaker performance, highlighting an area for potential growth and strategic focus.
Across categories, Midnight Fruit Company's performance in Oregon reflects both strengths and opportunities. Their Flower products have shown resilience and growth, indicating a solid market presence and a positive reception among consumers. On the other hand, the lack of a top 30 ranking in the Concentrates category during the same period suggests that the brand is not yet a significant player in this segment. This disparity between categories could guide future marketing and product development efforts to leverage their strengths in Flower while exploring ways to enhance their competitiveness in Concentrates.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Midnight Fruit Company has shown a dynamic performance over the past few months. Starting from October 2024, Midnight Fruit Company was ranked 17th, experiencing a slight dip to 20th in November, but then rebounding to 18th in December and further improving to 14th by January 2025. This upward trend in ranking is indicative of a strong recovery in sales, particularly notable when compared to competitors like Focus North, which maintained a consistently high ranking between 10th and 12th place. Meanwhile, William's Wonder Farms demonstrated a remarkable climb from 78th in October to 13th in January, suggesting a significant increase in market traction. Kaprikorn, on the other hand, saw a decline from 4th to 15th, indicating potential challenges in sustaining their earlier sales momentum. Midnight Fruit Company's ability to improve its rank amidst such competition highlights its resilience and potential for further growth in the Oregon flower market.
Notable Products
In January 2025, Midnight Fruit Company's top-performing product was Hash Burger (1g) within the Flower category, maintaining its position as the number one ranked product for four consecutive months, with sales reaching 2145 units. Hash Burger (Bulk) climbed to the second spot from its previous third position in December 2024, indicating a rise in consumer demand. Jack Herer (1g) showed a slight decline, moving from second in December 2024 to third in January 2025. Super Lemon Haze (Bulk) held the fourth position, consistent with its December 2024 ranking after a brief absence in November. Malibu Marsha (Bulk) made its debut in the rankings at fifth place, showcasing a new entrant gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
