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Aug-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Midnight Fruit Company has demonstrated a mixed performance across different cannabis categories. In the Concentrates category, the brand did not make it into the top 30 brands for May and July 2024, but it saw some improvement in August 2024, climbing to the 58th position. This indicates a potential upward trend, though the brand still has significant ground to cover to break into the top 30. In contrast, the Flower category has been a stronger area for Midnight Fruit Company, maintaining a steady presence in the top 20. The brand held the 14th position in May 2024, improved slightly to 12th in June and July, but then experienced a drop to 19th in August 2024. Despite the fluctuation, the brand's performance in the Flower category remains relatively robust.
Examining the sales data reveals further insights into Midnight Fruit Company's market dynamics. While specific sales figures for the Concentrates category in June and July 2024 are not available, the brand's sales jumped from $17,710 in May to $24,205 in August, suggesting a positive trend. On the other hand, the Flower category saw a decline in sales from $442,320 in July to $349,387 in August 2024, which correlates with the drop in ranking. This decline could be a result of increased competition or seasonal factors, but it highlights the volatility within the market. Overall, while Midnight Fruit Company shows promise, particularly in the Flower category, there are clear areas for improvement and growth, especially in Concentrates.
Competitive Landscape
In the Oregon Flower category, Midnight Fruit Company has experienced notable fluctuations in its market position over recent months. Starting from a rank of 14 in May 2024, the brand improved to rank 12 in both June and July before dropping to 19 in August. This decline in August coincides with a significant rise in competition from brands like Thunder Farms, which jumped from rank 37 in July to 18 in August, and Urban Canna, which consistently maintained a strong presence, peaking at rank 10 in June. Despite the dip in rank, Midnight Fruit Company’s sales remained relatively robust, although slightly lower in August compared to its peak in July. This suggests that while the brand faces stiff competition, particularly from rapidly ascending brands, it still maintains a solid customer base. For a more in-depth analysis and strategic insights, advanced data can provide a clearer picture of these market dynamics.
Notable Products
In August 2024, Captain's Stash (Bulk) from Midnight Fruit Company secured the top spot among product sales, leading with 3065 units sold. Hash Burger (1g) ranked second, showing a significant increase from its third position in July 2024 with 2649 units sold. Jack Herer (Bulk) climbed to the third rank, up from fifth in the previous month, selling 1771 units. Hash Burger (3.5g) debuted at fourth place with 1176 units sold. Capped Out (Bulk) dropped to fifth position, a notable decline from its first place in July 2024, with 1116 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
