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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Midnight Fruit Company has shown a dynamic presence in the Flower category, where it has managed to maintain a steady position within the top 30 brands. Notably, the company improved its ranking from 29th in August 2024 to 14th by October 2024, indicating a resurgence in market performance. This upward trend is significant, given that their sales in the Flower category have remained robust, with a slight dip in August but a recovery by October. Conversely, in the Concentrates category, the absence of a ranking in the top 30 highlights a potential area for growth or a shift in market focus, as they were not listed from July through October 2024.
While Midnight Fruit Company has demonstrated resilience in the Flower category in Oregon, the lack of presence in the top 30 for Concentrates could suggest either a strategic withdrawal from this segment or an opportunity for improvement. The fluctuations in rankings within the Flower category suggest that the company is actively navigating competitive pressures and consumer preferences. This performance could be indicative of broader trends in consumer demand or strategic marketing efforts that have bolstered their Flower sales. The company's ability to climb back to 14th place by October after a dip in August could be a promising sign of adaptability and market responsiveness.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Midnight Fruit Company has experienced notable fluctuations in its ranking over the past few months. After a promising start in July 2024 with a rank of 13, the company saw a significant drop to 29 in August and maintained a similar position in September at 28. However, by October, Midnight Fruit Company made a remarkable recovery, climbing back to rank 14. This rebound suggests a potential resurgence in consumer interest or strategic adjustments that have positively impacted its market position. Meanwhile, competitors like The Heights Co. demonstrated a dramatic rise from rank 25 in August to 7 in September, before settling at 12 in October, indicating a strong but volatile market presence. Similarly, High Tech maintained a strong position, starting at rank 4 in July and experiencing a slight decline to 13 by October, yet consistently outperforming Midnight Fruit Company in sales. These dynamics highlight the competitive pressures Midnight Fruit Company faces and underscore the importance of strategic positioning to maintain and improve its market standing.
Notable Products
In October 2024, the top-performing product for Midnight Fruit Company was Hash Burger (1g) in the Flower category, ascending to the number one rank with notable sales of 3826 units. Super Lemon Haze (Bulk) debuted strongly at the second position, indicating a successful product launch. Hash Burger (Bulk) experienced a decline, moving from first place in September to third place in October. Sour Candy Lope (Bulk) entered the rankings at fourth position, showing promising sales figures. Jack Herer (1g) reappeared in the rankings at fifth place, maintaining a consistent presence from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
