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Nov-2024
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Overview
Market Insights Snapshot
Midnight Fruit Company has shown varied performance across different states and product categories. In Oregon, the company has experienced fluctuations in the Flower category, with a notable peak in October 2024 when they climbed to the 15th rank. This upward movement was followed by a dip in November, where they fell back to the 22nd position. Such volatility might indicate a competitive market or changing consumer preferences. It's worth noting that in some months, Midnight Fruit Company did not appear in the top 30 for certain states and categories, which could suggest areas where the brand might need to strengthen its presence or marketing efforts.
Analyzing category performance, the Flower category in Oregon displayed an interesting trend for Midnight Fruit Company. Despite the rank drop in November, sales figures showed a significant increase in October, reaching a peak before declining again. This suggests that while the brand managed to capture consumer interest effectively in October, sustaining that momentum proved challenging. The absence of rankings in some categories across other states highlights potential growth opportunities or challenges the brand faces in expanding its reach. Understanding these dynamics can provide insights into market strategies that Midnight Fruit Company might consider to enhance its competitive edge in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Midnight Fruit Company has experienced notable fluctuations in its market position over recent months. After climbing from the 23rd rank in August 2024 to a peak of 15th in October, the brand saw a decline to 22nd in November. This volatility contrasts with the performance of competitors like Dog House, which also faced a downturn, dropping from 7th in August to 21st by November. Meanwhile, Rogue River Family Farms demonstrated a remarkable ascent, moving from 71st in August to 20th in November, indicating a potential threat to Midnight Fruit Company's market share. Despite these shifts, Midnight Fruit Company's sales remained relatively stable, with a slight dip in November, suggesting resilience in consumer demand amidst a competitive and dynamic market environment.
Notable Products
In November 2024, Midnight Fruit Company's top-performing product was Hash Burger (1g), maintaining its leading position from October with a notable sales figure of 3776. Fuel Biscuits (Bulk) saw a significant rise, climbing to the second spot from being unranked in October. Hash Burger (Bulk) dropped to third place, showing a consistent presence in the top ranks over the months. Super Lemon Haze (Bulk) entered the rankings at fourth place, indicating a steady increase in popularity. Sour Candy Lope (1g) fell to fifth place, showing a decline from its second-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
