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Nov-2024
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Overview
Market Insights Snapshot
Mile High Xtractions (MHX) has shown noteworthy performance in the Colorado market, particularly within the Concentrates category. Observing the monthly rankings from August to November 2024, MHX made a significant leap from not being in the top 30 to reaching the 48th position by November. This upward trend suggests a positive reception and growing consumer interest in their concentrate products, despite the initial lower rankings. The sales figures reflect this improvement, with a notable increase in November compared to previous months, indicating a successful strategy in recapturing market share.
In the Vapor Pens category, MHX's performance has been more variable. While they managed to secure a spot within the top 30 in August and September, they dropped to 37th in October before recovering to 28th in November. This fluctuation could imply challenges in maintaining consistent consumer demand or possibly a competitive market environment in Colorado. Despite these challenges, the brand's ability to rebound in November suggests resilience and potential strategic adjustments that could stabilize their position in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Mile High Xtractions (MHX) has experienced notable fluctuations in its market position over recent months. After a promising rise from 28th to 24th place in September 2024, MHX saw a significant drop to 37th in October, before rebounding to 28th in November. This volatility contrasts with the more stable performance of competitors like Dablogic, which maintained a consistent ranking around 27th, and Sauce Essentials, which improved its position from 38th to 30th. Meanwhile, Tastebudz and Natty Rems have shown a declining trend, with their ranks slipping out of the top 20 by November. These dynamics suggest that while MHX has the potential to climb the ranks, it faces stiff competition and must strategize effectively to maintain and improve its market share amidst fluctuating sales and competitive pressures.
Notable Products
In November 2024, the top-performing product for Mile High Xtractions (MHX) was Zealousy Distillate Disposable (1g) in the Vapor Pens category, maintaining its leading position from October with sales of 1,082 units. Turtle Sundae Distillate Cartridge (1g) rose to the second position, making its debut in the rankings with a notable sales figure of 1,030 units. Cream D Runtz Distillate Cartridge (1g) followed closely in third place, indicating a strong market entry as well. Cloudy Daze Distillate vFire Pod (1g) secured the fourth spot, while Lemon Drip Distillate Cartridge (1g) slipped one place to fifth, showing a significant increase in sales from October to November. Overall, the Vapor Pens category dominated the top rankings for MHX in November, with several new entries making a substantial impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
