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Jan-2025
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Overview
Market Insights Snapshot
Miss Grass has demonstrated varied performance across different states, particularly in the Pre-Roll category. In Illinois, the brand has shown a steady but slight decline in rankings over the months, moving from 16th in October 2024 to 19th by January 2025. Despite this, Illinois remains a strong market for Miss Grass, as it consistently holds a position within the top 20 brands. Conversely, Arizona presents a more challenging landscape, with Miss Grass failing to break into the top 30 rankings in November 2024 and January 2025, indicating potential areas for growth or reevaluation in their strategy within this state.
In Massachusetts, Miss Grass has experienced fluctuating success, with a notable improvement in January 2025, where it climbed to the 22nd position from the previous months' consistent ranking of 27th. This upward movement suggests a positive reception in the Massachusetts market, potentially driven by increased sales momentum. Meanwhile, New York represents a particularly dynamic environment, where Miss Grass experienced a significant drop in December 2024, falling to the 26th position, only to recover to 15th by January 2025. This volatility in New York may reflect changing consumer preferences or competitive pressures, highlighting the need for adaptive strategies in such a competitive market.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Miss Grass has experienced notable fluctuations in its market position, which could signal underlying trends and opportunities. Despite a strong start in October and November 2024, maintaining a consistent 14th rank, Miss Grass saw a significant drop to 26th place in December. This decline was accompanied by a substantial decrease in sales, indicating potential challenges in market penetration or consumer preference during that period. However, the brand rebounded to 15th place in January 2025, suggesting a recovery or successful strategic adjustments. In contrast, competitors like Supernaturals New York and Hudson Cannabis maintained relatively stable rankings, with Hudson Cannabis consistently outperforming Miss Grass in sales. Meanwhile, Rove and P3 also demonstrated varying degrees of stability and growth, with P3 showing a gradual improvement in rank over the months. These dynamics highlight the competitive pressures in the New York pre-roll market and underscore the importance for Miss Grass to continuously innovate and adapt to maintain and improve its market position.
Notable Products
In January 2025, Fast Times - Joels Lemonade x Drip Station Mini Pre-Roll 5-Pack (2g) maintained its top position in Miss Grass's product lineup, continuing its consistent performance from previous months, with sales reaching 5220 units. All Times - Hybrid Blend Pre-Roll 5-Pack (2g) also held steady at the second rank, showing stability in customer preference. Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack (2g) remained third, despite a slight decrease in sales over the months. Notably, All Times - Fritter Punch Pre-Roll 5-Pack (2g) entered the rankings for January at the fourth position, indicating a new favorite among consumers. Fast Time - Durban Strawberries Pre-Roll (1g) saw a slight drop to fifth place, reflecting a shift in consumer demand within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
