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Oct-2024
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Overview
Market Insights Snapshot
Miss Grass has shown varied performance across different states and categories in recent months. In the Arizona pre-roll category, the brand has not managed to break into the top 30, with rankings hovering in the 40s, indicating room for growth in this market. In contrast, Illinois has been a stronger market for Miss Grass, where it consistently held a spot in the top 15 for pre-rolls, though it saw a slight decline from 11th to 15th place by October 2024. This suggests a relatively stable but competitive positioning within the state.
Meanwhile, Massachusetts has witnessed a positive trajectory for Miss Grass in the pre-roll category, climbing from 36th to 21st over the span of four months. This upward movement highlights potential growth opportunities and increasing consumer interest. Conversely, in New York, the brand's position fluctuated, peaking at 9th in September but falling to 18th in October. This volatility may point to competitive pressures or shifting consumer preferences in the market, suggesting that Miss Grass may need to strategize to maintain its standing.
Competitive Landscape
In the competitive landscape of pre-rolls in Illinois, Miss Grass has experienced notable fluctuations in its ranking over recent months, which could have significant implications for its market positioning and sales trajectory. From July to October 2024, Miss Grass's rank shifted from 11th to 15th, indicating a slight decline in its competitive standing. Despite this, Miss Grass maintained a relatively strong sales performance compared to some of its competitors. For instance, while Binske consistently ranked lower, between 15th and 17th, its sales figures were also lower than Miss Grass's, suggesting that Miss Grass's brand strength and customer loyalty may be contributing to its higher sales. Meanwhile, Grassroots showed a more stable rank, hovering around 13th, with sales figures that slightly surpassed Miss Grass in October. Aeriz also presented a competitive challenge, with a rank that improved from 16th to 14th by October, accompanied by a sales increase. Interestingly, The Botanist made a significant leap from being outside the top 20 in July to 16th in October, highlighting a potential emerging competitor. These dynamics suggest that while Miss Grass remains a strong player in the Illinois pre-roll market, it faces increasing competition from both established and emerging brands, necessitating strategic efforts to sustain and enhance its market position.
Notable Products
In October 2024, the top-performing product from Miss Grass was Fast Times - Joels Lemonade x Drip Station Pre-Roll 5-Pack, which climbed to the number 1 rank with sales reaching 6844 units. Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack also showed significant improvement, moving up to the 2nd position from 4th in September, with a notable increase in sales figures. All Times - Hybrid Blend Pre-Roll 5-Pack, previously holding the top spot, dropped to 3rd place. Fast Time - Durban Strawberries Pre-Roll maintained a consistent position, ranking 4th for the month. Lemon Sportiff Pre-Roll entered the rankings at 5th place, marking its debut in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
