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Nov-2024
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Overview
Market Insights Snapshot
Miss Grass has shown varied performance across different states in the Pre-Roll category. In Arizona, the brand has been unable to break into the top 30, indicating a struggle to gain significant market share in this region. Conversely, in Illinois, Miss Grass has maintained a steady presence, consistently ranking at 15th position from September to November 2024, despite a gradual decline in sales figures over these months. This stability in ranking, despite sales fluctuations, suggests a loyal customer base or effective brand positioning in Illinois's competitive market.
Meanwhile, in Massachusetts, Miss Grass has demonstrated an upward trend, moving from the 38th position in August to 24th by November 2024. This improvement highlights the brand's growing popularity and potential in the Massachusetts market. In New York, however, the brand's ranking has seen a decline from 10th place in September to 21st in November, alongside a decrease in sales. This downward movement may point to increased competition or shifting consumer preferences in New York, presenting a challenge for Miss Grass to address in the coming months.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Miss Grass has maintained a consistent rank at 15th place from September to November 2024, despite a noticeable decline in sales over these months. This steady rank suggests that while Miss Grass is holding its position, it is not gaining ground against competitors like Grassroots, which has consistently ranked higher at 13th place and has shown a significant increase in sales, particularly in November. Meanwhile, The Botanist has shown a notable improvement, climbing from 19th in August to 14th in November, surpassing Miss Grass in rank. This indicates a dynamic market where Miss Grass needs to strategize to enhance its sales performance to climb the ranks. Additionally, Aeriz has fluctuated in rank but remains a close competitor, suggesting that Miss Grass must innovate to differentiate itself and capture more market share.
Notable Products
In November 2024, the top-performing product for Miss Grass was Fast Times - Joels Lemonade x Drip Station Pre-Roll 5-Pack (2g), retaining its number one ranking from October with sales of 4820 units. The All Times - Hybrid Blend Pre-Roll 5-Pack (2g) maintained its second-place position, showing a slight increase in sales from the previous month. Fast Time - Durban Strawberries Pre-Roll (1g) improved its ranking to third, up from fourth in October, indicating a positive trend. Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack (2g) dropped to fourth place after being third in October, suggesting a slight decline in popularity. Lastly, Lemon Sportiff Pre-Roll (1g) held steady at fifth place, consistent with its debut ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
