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Nov-2024
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Overview
Market Insights Snapshot
Missouri's Own Edibles has shown a notable upward trajectory in the Missouri market, particularly in the Edibles category. Starting from a rank of 21 in August 2024, the brand made significant progress by climbing to the 11th position by November 2024. This consistent improvement over four months indicates a strong consumer demand and effective market strategies. The brand's sales figures also reflect this positive trend, with a marked increase in sales from August to November, suggesting that Missouri's Own Edibles is gaining traction and solidifying its presence in the local market.
While the brand has made impressive strides within Missouri, its absence from the top 30 rankings in other states or provinces could be seen as a missed opportunity for expansion. The focus on Missouri might indicate a strategic decision to strengthen its foothold in its home state before venturing into other markets. However, the lack of presence outside Missouri highlights potential areas for growth and diversification. This could be an area of interest for stakeholders looking to explore untapped markets or to understand the brand's strategic priorities better.
Competitive Landscape
In the competitive landscape of the Missouri edibles market, Missouri's Own Edibles has shown a dynamic shift in rankings over the past few months, particularly in the edible category. Starting from a rank of 21 in August 2024, the brand improved to 17 in September, experienced a slight dip to 20 in October, and then surged to 11 in November. This upward trend in November is noteworthy as it indicates a significant increase in sales momentum, positioning Missouri's Own Edibles closer to top competitors. For instance, DOSD Edibles also showed a remarkable rise, moving from rank 29 in August to 12 in November, suggesting an aggressive market push. Meanwhile, Ostara Cannabis maintained a stable presence in the top 10, and Honeybee experienced fluctuations but remained a strong contender. The competitive dynamics suggest that while Missouri's Own Edibles is gaining traction, it faces stiff competition from brands like Greenlight, which, despite a rank drop in September, rebounded to maintain a close position in November. These insights highlight the importance for Missouri's Own Edibles to continue leveraging its growth momentum to capture more market share in Missouri's edibles sector.
Notable Products
In November 2024, the top-performing product from Missouri's Own Edibles was the CBN/THC 1:1 Indica Blackberry Gummies 10-Pack, maintaining its first-place ranking from October with an impressive sales figure of 4314 units. The CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack held steady in second place, continuing its upward trend from September. The CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack remained in third place, despite a previous first-place ranking in September. Indica Pawpaw Fruit Gummies 10-Pack secured the fourth spot, consistent with its October ranking. Finally, Indica Raspberry Gummies 10-Pack entered the rankings at fifth place, showing a significant increase from an unranked position in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
