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Dec-2024
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Overview
Market Insights Snapshot
Missouri's Own Edibles has shown a notable trajectory in the edible category within the state of Missouri. Over the last few months, the brand has experienced fluctuations in its rankings, moving from 17th place in September 2024 to a peak at 11th in November, before settling back to 17th in December. This movement indicates a significant increase in sales during November, where the brand reached its highest sales figure of the period. Despite the drop in ranking by December, the brand maintained a strong sales performance, suggesting that the market dynamics in Missouri are competitive, yet favorable for Missouri's Own Edibles.
Interestingly, the brand's absence from the top 30 in any other states or provinces highlights both a challenge and an opportunity. While their presence is strong in Missouri, the lack of ranking in other regions could point to either a strategic focus on their home state or potential areas for expansion. This situation presents a dual narrative: the brand has solidified its position locally but has yet to make a mark beyond Missouri. This could be seen as a missed opportunity or a strategic decision to concentrate efforts where they are most impactful. The data suggests that with the right strategy, Missouri's Own Edibles could potentially leverage their home state success to explore broader markets.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Missouri's Own Edibles has demonstrated notable fluctuations in rank and sales over the last few months. In September 2024, the brand was ranked 17th, but it slipped to 20th in October, only to surge to 11th in November, before settling back to 17th in December. This volatility is indicative of a dynamic market environment. Notably, Zen Cannabis maintained a relatively strong position, ranking 11th in September and October, although it experienced a dip to 19th in November before recovering to 15th in December. Meanwhile, ROBHOTS and Curio Wellness showed a downward trend, with both brands dropping in rank over the months. Interestingly, Smokey River Cannabis maintained a more stable performance, consistently ranking in the mid-teens. These shifts suggest that while Missouri's Own Edibles has the potential to climb the ranks significantly, it faces stiff competition from brands like Zen Cannabis, which have shown resilience and growth in sales, particularly in November and December.
Notable Products
In December 2024, the top-performing product for Missouri's Own Edibles was the CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack, which reclaimed the number one rank with sales of 3427 units. The Indica Pawpaw Fruit Gummies 10-Pack moved up to the second position, showing a consistent rise from previous months. Indica Wild Cherry High Dose Gummies 10-Pack made a notable entrance at the third rank, indicating growing popularity. Previously leading, the CBN/THC 1:1 Indica Blackberry Gummies 10-Pack dropped to fourth place, while the CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack also saw a decline, settling at fifth. Overall, the rankings suggest a dynamic shift in consumer preferences, with Sativa and Indica variants gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
