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Jan-2025
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Overview
Market Insights Snapshot
Missouri's Own Edibles has shown a dynamic performance in the Missouri market, particularly in the edibles category. Starting at the 20th position in October 2024, the brand made a significant leap to 11th place in November 2024. This upward movement indicates a strong growth in consumer demand or market penetration during that period. However, the brand experienced a slight dip in subsequent months, moving to 17th in December 2024 and 18th in January 2025. Despite this fluctuation, the brand maintained a presence within the top 20, showcasing its resilience and sustained consumer interest in a competitive market.
In terms of sales, Missouri's Own Edibles demonstrated a notable increase from October to November 2024, with sales figures peaking in November. This surge could be attributed to seasonal promotions or heightened brand visibility during that time. However, the sales figures saw a decline in the following months, which aligns with the slight drop in ranking. Interestingly, the brand did not appear in the top 30 for any other states or provinces during this period, suggesting a concentrated market strategy or limited distribution outside of Missouri. This focused approach might be beneficial in solidifying their market share locally, though it also highlights potential growth opportunities in expanding their geographical reach.
Competitive Landscape
In the competitive landscape of the Missouri edibles market, Missouri's Own Edibles has shown a dynamic shift in rankings over the past few months, indicating a competitive edge and potential for growth. Starting from a rank of 20 in October 2024, Missouri's Own Edibles made a significant leap to 11 in November, showcasing a strong sales performance that outpaced several competitors. However, by December and January, the brand experienced a slight decline in rank to 17 and 18 respectively, suggesting increased competition or market saturation. Notably, Zen Cannabis also displayed fluctuating ranks, dropping to 20 in November before recovering to 15 and 16 in the following months, indicating a volatile market presence. Meanwhile, ROBHOTS and Smokey River Cannabis maintained more stable positions, although they did not surpass Missouri's Own Edibles in November. The data suggests that while Missouri's Own Edibles faces stiff competition, its ability to climb ranks rapidly highlights its potential to capture a larger market share if it can sustain its upward momentum and address the challenges posed by competitors like Greenlight, which also saw a decline to rank 20 in January.
Notable Products
In January 2025, Missouri's Own Edibles saw the Indica Raspberry Gummies 10-Pack (100mg) rise to the top spot in the rankings, with notable sales of 2956 units. The CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack maintained a strong position, ranking second, consistent with its performance in November 2024. The CBN/THC 1:1 Indica Blackberry Gummies 10-Pack held the third position, showing a slight decline from its first-place ranking in October and November 2024. Indica Wild Cherry High Dose Gummies 10-Pack moved up to fourth place, a slight drop from its peak in December 2024. Indica Pawpaw Fruit Gummies 10-Pack rounded out the top five, experiencing a drop from its second-place rank in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
