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Oct-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Missouri's Own Edibles has shown some fluctuations in their performance within the Edible category over the past few months. Starting in July 2024, they ranked 16th but experienced a drop to 20th in August. This was followed by a slight recovery to 17th in September, only to fall back to 20th in October. Despite these movements in rankings, the brand's sales figures reveal a more nuanced picture. For instance, while there was a notable dip in sales from July to August, a strong rebound was observed in September and October, suggesting a potential seasonal or promotional influence on consumer purchasing behavior.
It's important to note that Missouri's Own Edibles did not appear in the top 30 rankings in any other states or provinces during this period, indicating a concentrated market presence primarily in Missouri. This could be seen as a limitation in their market reach, but it also highlights an opportunity for expansion. The brand's ability to maintain a presence in the top 20 within their home state suggests a solid local customer base, although the variability in rankings points to competitive pressures. Understanding these dynamics could be crucial for stakeholders looking to capitalize on or improve the brand's standing both within and beyond Missouri's borders.
Competitive Landscape
In the competitive landscape of the Missouri edible market, Missouri's Own Edibles has experienced fluctuating rankings over the past few months, indicating a dynamic competitive environment. In July 2024, Missouri's Own Edibles held the 16th position, but by October 2024, it had dropped to 20th place. This downward trend suggests increasing competition from brands like Smokey River Cannabis, which improved its rank from 20th in July to 18th in October, and DOSD Edibles, which also showed a positive trajectory, climbing from 28th to 19th in the same period. Despite the rank fluctuations, Missouri's Own Edibles maintained a relatively stable sales performance, suggesting that while competition is stiffening, there is still a solid consumer base for the brand. However, the brand may need to strategize on how to regain its competitive edge and improve its market position amidst the rising prominence of competitors.
Notable Products
In October 2024, the top-performing product from Missouri's Own Edibles was the CBN/THC 1:1 Indica Blackberry Gummies 10-Pack (100mg CBN, 100mg THC), reclaiming its number one rank with sales of 3050 units. The CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack jumped to second place, showing a significant increase from its previous fourth position. The CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack, which held the top spot in September, fell to third place in October. Indica Pawpaw Fruit Gummies 10-Pack ranked fourth, maintaining its position from September. A new entry, the Indica Wild Cherry High Dose Gummies 10-Pack, debuted at fifth place, marking its first appearance in the top rankings.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
