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Oct-2024
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Overview
Market Insights Snapshot
Mitten Extracts has demonstrated a varied performance across different product categories in Michigan. In the Edibles category, the brand maintained a relatively stable presence, though it dropped to the 30th position in October 2024, indicating a potential challenge in maintaining market share. This contrasts with their performance in the Pre-Roll category, where they showed a significant upward trajectory, climbing from the 25th position in July to the 13th position by October. Such movement suggests a growing consumer preference or successful marketing strategies in this segment, despite a temporary dip in August. However, it is noteworthy that Mitten Extracts did not make it to the top 30 in some months across various categories, which could be a point of concern for future strategic planning.
In the Vapor Pens category, Mitten Extracts has consistently held the top spot from July through October 2024, underscoring their strong foothold and dominance in this segment within Michigan. This consistent ranking is bolstered by a steady increase in sales, reflecting sustained consumer demand and possibly effective brand positioning. The brand's ability to maintain its leadership in Vapor Pens while experiencing fluctuations in other categories highlights their core strength and potential areas for growth. Understanding these dynamics can provide insights into where the brand might focus its efforts to replicate its success in Vapor Pens across other product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mitten Extracts has consistently maintained its top position from July to October 2024, indicating a strong brand presence and customer loyalty. Despite the competitive pressure from brands like MKX Oil Company and Muha Meds, which have fluctuated in their rankings, Mitten Extracts has not only retained the number one spot but also demonstrated a steady increase in sales over the months. This stability is particularly notable as Muha Meds showed significant sales growth, jumping from the fourth to the second rank in September, yet still fell short of surpassing Mitten Extracts. Meanwhile, MKX Oil Company maintained a more stable rank but with lower sales figures compared to Mitten Extracts. This data suggests that Mitten Extracts' market strategies and product offerings are effectively resonating with consumers, securing its leadership in the Michigan vapor pen market.
Notable Products
In October 2024, Mitten Extracts saw Lemon Cherry Gelato Distillate Cartridge (1g) reclaim its top position in the Vapor Pens category, with sales reaching an impressive $32,203. Premium Sour Diesel Distillate Cartridge (1g) dropped one spot to second place despite maintaining strong sales figures. Blue Zkittles Distillate Cartridge (1g) climbed to third place, showing a steady increase from its debut in September. Super Lemon Haze Distillate Cartridge (1g) entered the rankings at fourth, while Gruntz Distillate Cartridge (1g) rounded out the top five. The movement in rankings suggests a dynamic market with shifting consumer preferences, as some products gained popularity while others saw slight declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
