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Dec-2024
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Overview
Market Insights Snapshot
Mitten Extracts has shown a varied performance across different product categories in Michigan. In the Edible category, the brand has displayed a steady climb, moving from the 28th position in October 2024 to the 22nd position by December 2024. This upward trajectory suggests a growing consumer interest or a possible strategic shift in their product offerings or marketing efforts. In contrast, their Pre-Roll category ranking has experienced fluctuations, with a notable drop from the 13th position in October to the 18th position in December. This decline might indicate increased competition or changing consumer preferences in the Pre-Roll segment.
Notably, Mitten Extracts maintains a commanding presence in the Vapor Pens category, consistently holding the top position from September through December 2024. This dominance highlights their strong market share and possibly a loyal customer base in this segment. The consistent ranking suggests that the brand's strategy in Vapor Pens is highly effective, possibly due to product quality or brand reputation. However, the absence of ranking information in other states or categories implies that Mitten Extracts may not yet have a significant presence or competitive edge outside of Michigan or these specific categories. This could be either a growth opportunity or a limitation depending on their strategic goals.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mitten Extracts has consistently maintained its top position from September to December 2024, showcasing its dominance in this category. This unwavering rank is indicative of strong brand loyalty and effective market strategies, as it outperforms competitors like Muha Meds, which held the second position throughout the same period. Despite Muha Meds experiencing fluctuations in sales, Mitten Extracts has shown resilience with a slight dip in December, yet still leading by a significant margin. Meanwhile, Breeze Canna made a notable move from fourth to third place by December, indicating a potential rise in competition. These dynamics suggest that while Mitten Extracts remains the leader, it must continue innovating to maintain its edge against emerging brands like Breeze Canna.
Notable Products
In December 2024, the top-performing product for Mitten Extracts was the Strawberry Cough Distillate Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of $35,004. The Sour Diesel Distillate Cartridge (1g), also in Vapor Pens, followed closely at the second position, maintaining a strong presence after fluctuating ranks in prior months. Watermelon Gummies 10-Pack (200mg) emerged as a notable performer in the Edible category, achieving third place. London Pound Cake Distillate Cartridge (1g) improved its standing to fourth place from fifth in November. Strawberry Gummies 10-Pack (200mg) entered the top five in December, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
