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Nov-2024
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Overview
Market Insights Snapshot
Mitten Extracts has demonstrated varied performance across different product categories in Michigan. In the Edible category, the brand has shown fluctuating rankings over the months, moving from 23rd in August to 28th in October before climbing back to 23rd in November. This movement indicates a somewhat volatile position in the Edible market, possibly reflecting changes in consumer preferences or competitive pressures. Despite this, the steady sales figures suggest a resilient demand for their products. In contrast, the Pre-Roll category witnessed a significant improvement in rankings, with Mitten Extracts jumping from 32nd in August to 14th in September, and maintaining a strong presence through October. However, a slight dip to 16th in November indicates potential challenges in sustaining this upward trend.
In the Vapor Pens category, Mitten Extracts has consistently held the top position across all months, underlining their dominant presence in this segment within Michigan. This consistent performance highlights the brand's strength and consumer loyalty in the Vapor Pens market. The sales numbers have remained robust, with a notable peak in October, suggesting effective marketing strategies or product innovations that resonated with consumers. However, the absence of rankings in other states or provinces implies that Mitten Extracts may have limited market penetration outside of Michigan, or they are not yet competitive enough to break into the top 30 in those regions. This could present both a challenge and an opportunity for the brand to expand its footprint and diversify its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mitten Extracts has consistently maintained its top position from August to November 2024, showcasing its strong market presence and consumer preference. Despite the steady sales figures of MKX Oil Company, which held the third rank throughout this period, Mitten Extracts' sales were significantly higher, indicating a robust lead in the market. Meanwhile, Muha Meds showed dynamic growth, climbing from fourth to second place in September and maintaining that position through November, with a notable increase in sales. This upward trend of Muha Meds suggests a growing competition that Mitten Extracts should monitor closely to sustain its leading position. Overall, Mitten Extracts' ability to retain the top rank amidst these competitive shifts underscores its strong brand loyalty and market strategy in Michigan's vapor pen category.
Notable Products
In November 2024, the top-performing product from Mitten Extracts was the Tropicana Cookies Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with notable sales of 35,645 units. The Sour Diesel Distillate Cartridge (1g) maintained a strong presence, moving up to the second position from fourth in October. Lemon Cherry Gelato Distillate Cartridge (1g) experienced a slight drop, moving from the top position in October to third in November. New entries include the Ghost Biscotti Distillate Cartridge (1g) and Super Lemon Haze Distillate Cartridge (1g), ranking fourth and fifth respectively. These shifts indicate a dynamic change in consumer preferences, with Tropicana Cookies seeing a significant boost in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
