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Nov-2024
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Overview
Market Insights Snapshot
Momenta has shown a noteworthy entry into the concentrates category in Maryland as of November 2024. After not being ranked in the top 30 for the months of August, September, and October, Momenta made a significant leap to secure the 26th position by November. This upward movement indicates a growing presence and possibly an increase in consumer interest or distribution efforts in the state. The brand's emergence in the rankings suggests that there might be strategic efforts or product introductions that have resonated well with the market dynamics in Maryland.
Despite this positive development in Maryland, Momenta's absence from the top 30 rankings in other states and categories during the same period highlights challenges in broader market penetration. The lack of presence in other states could be seen as a limitation in their market strategy or product appeal outside of Maryland. This disparity in performance across different regions and categories might suggest that Momenta is either focusing its efforts specifically in Maryland or facing competitive pressures elsewhere. Understanding the factors behind their Maryland success could provide insights into potential strategies for expanding their footprint in other markets.
Competitive Landscape
In the Maryland concentrates market, Momenta experienced a notable shift in its competitive landscape from August to November 2024. Initially absent from the top 20 rankings, Momenta emerged in November, securing the 26th position. This entry is significant as it indicates a potential upward trajectory in market presence. In contrast, 1937 consistently maintained a presence within the top 25, peaking at 22nd in both September and November, suggesting a stable market position. Meanwhile, Exotic Elevations experienced a decline, dropping from 21st in August to 25th in November, possibly opening opportunities for Momenta to capture market share. Additionally, Modern Flower was ranked 17th in August and 18th in September but fell out of the top 20 thereafter, indicating a potential decline in market influence. These dynamics highlight a competitive environment where Momenta's recent ranking suggests potential for growth amidst shifting positions of established brands.
Notable Products
In November 2024, the top-performing product for Momenta was the Member Berry RSO Syringe (1g) in the Concentrates category, maintaining its number one rank from October with notable sales of 93 units. Cinderella 99 RSO (1g) made a significant debut, securing the second position with impressive sales figures. Skunk Hero RSO Syringe (1g) dropped one spot to third place, despite an increase in sales from 21 to 31 units. Super Lemon G RSO Syringe (1g) saw a decline in its rank from first in October to third in November, although its sales remained steady. Blue Dream RSO Syringe (1g) did not rank in November, following its absence in October as well.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
