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Jan-2025
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Overview
Market Insights Snapshot
Momma Chan Farms has shown notable progress in the Washington market across several product categories. In the Flower category, the brand has demonstrated a consistent upward trend, improving its rank from 40th in October 2024 to 23rd by January 2025. This steady climb is indicative of growing consumer preference and possibly an effective marketing or product strategy. However, in the Concentrates category, Momma Chan Farms did not make it into the top 30 brands for any of the months from October 2024 to January 2025, suggesting potential areas for growth or a need to reassess their approach in this segment.
The Pre-Roll category tells a different story, where Momma Chan Farms appeared in the rankings starting in November 2024 at 84th place and gradually improved to 77th by January 2025. While this movement is positive, the brand still remains outside the top 30, highlighting both progress and room for improvement. This gradual increase in rank could be driven by seasonal promotions or shifts in consumer preferences, but the data suggests that the brand is slowly gaining traction in this category. The lack of top 30 presence in Concentrates, combined with the slow climb in Pre-Rolls, provides a mixed picture of the brand's overall performance in Washington, pointing towards a stronghold in Flower but challenges in other categories.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Momma Chan Farms has shown a promising upward trajectory in rankings, moving from a rank of 40 in October 2024 to 23 by January 2025. This improvement in rank indicates a positive trend in sales performance, as the brand has successfully outpaced competitors like Hemp Kings and Withit Weed, which have also improved but at a slower pace. Notably, Ooowee, which started at a higher rank, has seen a decline, dropping from 13 to 25, suggesting potential market share shifts that could benefit Momma Chan Farms. Meanwhile, EZ Flower experienced a volatile ranking pattern, ending close to Momma Chan Farms in January 2025. This competitive dynamic highlights the importance of strategic positioning and market responsiveness for Momma Chan Farms to maintain and enhance its upward momentum in the Washington flower market.
Notable Products
In January 2025, Crazy 88 (4g) emerged as the top-performing product for Momma Chan Farms, climbing from its consistent second place in previous months to take the number one spot with sales of 1876 units. Crazy 88 Pre-Roll 2-Pack (1g), which held the top rank in November and December 2024, slipped to the second position in January with 1850 units sold. Gas Face OG Pre-Roll 2-Pack (1g) saw a notable rise, moving from fourth place in December 2024 to third in January 2025. Crotch Rocket (4g) debuted in the rankings at fourth place with a strong performance. Popsicles (4g) maintained a steady fifth position across the months, showing gradual sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
