.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Monjour has demonstrated a consistent performance in the Edible category across several Canadian provinces. In Alberta, Monjour has maintained a steady rank of 5th from August through November 2024, showing a stable presence in the market. Similarly, in Ontario, the brand has consistently held the 5th position, indicating a strong foothold in one of Canada's largest markets. Notably, British Columbia has seen a positive trend with Monjour improving its rank from 8th in August to 5th by October, maintaining this position into November. This upward movement in British Columbia suggests increasing consumer preference or enhanced distribution strategies in the province. Saskatchewan, while not experiencing rank improvements, has seen Monjour holding a solid 6th place from September onwards, following a slight rise from the 7th position in August.
While Monjour's performance in the Edible category is noteworthy in provinces like Alberta and Ontario, the brand did not appear in the top 30 rankings in any other categories or states/provinces outside of these, which could be seen as an area for potential growth. This absence in other categories might indicate a strategic focus on edibles or a need for diversification to tap into other market segments. Despite this, the steady sales figures in Alberta and Ontario, with Ontario reporting over 500,000 in sales for September, reflect the brand's strong consumer base. The consistent ranking and sales in these regions underscore Monjour's robust market strategy, though there remains an opportunity to explore and potentially expand its offerings in other categories and regions.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Monjour has maintained a consistent rank of 5th place from August to November 2024. This stability in rank suggests a steady performance amidst a competitive field. Notably, Gron / Grön has been a dominant player, holding the top rank in September and maintaining a strong presence in the second position for the other months. Meanwhile, Shred consistently ranks 3rd, indicating a robust and unwavering market position. Interestingly, No Future has shown upward momentum, climbing from 8th to 6th place by November, which could pose a future challenge to Monjour if this trend continues. Despite these competitive pressures, Monjour's sales figures have shown resilience, with a slight dip in November, yet remaining comfortably above brands like Foray, which has consistently ranked 7th. This analysis highlights Monjour's stable market presence and the potential need to strategize against emerging competitors to enhance its market share.
Notable Products
In November 2024, Monjour's top-performing product, CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, maintained its leading position with a sales figure of 46,361. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack held steady at the second rank, showing consistent performance over the months. The CBD Berry Good Day Gummy 30-Pack and the CBD Orchard Medley Gummies 30-Pack also retained their third and fourth positions respectively, indicating stable demand. Notably, the THC/THCV/CBD 1:3:8 Cherry Citrus Sunshine Gummies 4-Pack, which re-entered the rankings in October, continued to hold the fifth position with a noticeable increase in sales. Overall, the rankings for Monjour's products have shown remarkable consistency from August to November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
