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Dec-2024
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Overview
Market Insights Snapshot
Monjour has shown consistent performance in the Edible category across several Canadian provinces. In Alberta, the brand has maintained a steady 5th place ranking from September to December 2024, reflecting a stable market presence. Similarly, in Ontario, Monjour has also held onto the 5th position throughout the same period, indicating a strong foothold in one of Canada's largest markets. Notably, the brand's sales in Ontario witnessed a significant uptick in December, suggesting a positive reception among consumers. However, in Saskatchewan, Monjour's ranking fluctuated slightly, dropping to 7th place in November before recovering to 6th in December, which might indicate a competitive landscape in that region.
In British Columbia, Monjour experienced a slight dip in its ranking, moving from 5th to 6th place in December 2024. This minor shift could suggest increased competition or changing consumer preferences in the province. Despite this, sales figures indicate a growing trend, with December sales higher than those in previous months. The consistent presence of Monjour in the top ranks across multiple provinces highlights its strong brand recognition and consumer loyalty in the Edible category. However, the absence of Monjour in the top 30 in any other categories or states could point to potential areas for growth and expansion beyond its current market strongholds.
Competitive Landscape
In the Ontario edible market, Monjour maintained a consistent rank of 5th place from September to December 2024, indicating a stable position amidst fluctuating sales figures. Despite a slight dip in sales in October and November, Monjour rebounded in December, suggesting resilience and potential for growth. Notably, Shred consistently held the 3rd position, with significantly higher sales figures, showcasing a strong market presence and posing a competitive challenge for Monjour. Meanwhile, Wyld re-entered the top rankings in December at 4th place, potentially impacting Monjour's market share. Brands like Foray and No Future showed upward trends in sales and rankings, indicating increasing competition. Monjour's ability to maintain its rank amidst these dynamics highlights its steady consumer base, but the brand may need to innovate or adjust strategies to climb higher in the rankings and boost sales further.
Notable Products
In December 2024, Monjour's top-performing product was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, which maintained its number one ranking from previous months and achieved a notable sales figure of 53,155. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack consistently held the second position across the months. The CBD Berry Good Day Gummy 30-Pack, which remained in third place, saw an increase in sales compared to previous months. The CBD Orchard Medley Gummies 30-Pack continued to rank fourth, showing a slight increase in sales for December. The THC/THCV/CBD 1:3:8 Cherry Citrus Sunshine Gummies 4-Pack, maintaining its fifth position since its introduction in October, experienced a slight decrease in sales from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
