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Jan-2025
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Overview
Market Insights Snapshot
Monjour has demonstrated consistent performance in the Edible category across various Canadian provinces. In Alberta, the brand maintained a steady rank of 5th place from October 2024 through January 2025, indicating strong brand loyalty and consistent demand. Similarly, in Ontario, Monjour held onto its 5th place ranking throughout the same period, with a notable sales peak in December 2024. This suggests a potential seasonal boost or successful promotional efforts during that month. However, in British Columbia, Monjour experienced a slight dip from 5th to 6th place in December 2024 and January 2025, which could indicate increased competition or a shift in consumer preferences.
In Saskatchewan, Monjour's performance was more variable, fluctuating between 6th and 7th place over the four-month period. This inconsistency might point to a more competitive market or a need for strategic adjustments to capture a larger share. Despite these fluctuations, Monjour's presence in the top rankings across multiple provinces highlights its established reputation in the Edible category. The absence of Monjour from the top 30 brands in any additional categories or regions could suggest either a focused strategy on edibles or potential areas for expansion. Overall, Monjour's steady performance in key provinces underlines its strong market position, although there remain opportunities for growth and improvement.
Competitive Landscape
In the Ontario edible cannabis market, Monjour consistently held the 5th rank from October 2024 to January 2025, indicating a stable position amidst strong competition. Despite maintaining its rank, Monjour's sales saw a slight fluctuation, with a peak in December 2024, suggesting a seasonal boost or successful promotional efforts during that period. In contrast, Gron / Grön dominated the market, holding the top rank consistently, while Shred maintained a steady 3rd position, both significantly outpacing Monjour in sales. Meanwhile, Foray and No Future remained stable at 7th and 6th ranks respectively, with No Future showing a notable upward sales trend, potentially posing a future threat to Monjour's position. This competitive landscape highlights the need for Monjour to innovate or enhance its marketing strategies to climb higher in the rankings and increase its market share.
Notable Products
In January 2025, Monjour's top-performing product was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, maintaining its first-place ranking for the fourth consecutive month with notable sales of 52,621 units. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack consistently held the second position, despite a slight decrease in sales compared to previous months. The CBD Berry Good Day Gummy 30-Pack also remained steady at the third rank, showing a minor sales dip from December. Similarly, the CBD Orchard Medley Gummies 30-Pack retained the fourth spot, with sales figures slightly lower than the previous month. The THC/THCV/CBD 1:3:8 Cherry Citrus Sunshine Gummies 4-Pack continued to rank fifth, experiencing the most significant decline in sales, reflecting a shift in consumer preference within the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
