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Sep-2024
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Overview
Market Insights Snapshot
Monjour has demonstrated consistent performance in the Edible category across several Canadian provinces, with notable stability and growth in certain areas. In Alberta, Monjour maintained a steady rank of 5 throughout the summer months, reflecting a strong and stable market presence. This contrasts with their performance in British Columbia, where Monjour experienced fluctuations, dropping to 8 in August before recovering to 6 by September. This rebound suggests a responsive strategy to regain market position. Meanwhile, in Ontario, Monjour consistently held the 5th rank, indicating a robust foothold in one of the largest markets. This steady ranking aligns with an upward sales trend, particularly noticeable in the jump from August to September.
Saskatchewan presents an intriguing case, where Monjour climbed from 11th in July to 6th by September, marking significant progress within just a few months. This upward trajectory in Saskatchewan is remarkable, especially when considering the brand's absence from the top 10 in July. Such movements highlight Monjour's potential for rapid growth in less saturated markets. While Monjour has not broken into the top 30 in other Canadian provinces, their strategic focus on key areas like Alberta and Ontario appears to be paying off, as evidenced by their sustained high rankings and sales volumes in these regions. The brand's ability to navigate different provincial markets with varied success underscores its adaptive market strategies and potential for future expansion.
Competitive Landscape
In the Ontario edible cannabis market, Monjour has shown a steady performance, maintaining its rank at 5th place from August to September 2024, after climbing from 6th place in June and July. This consistency in rank suggests a stable market presence, although it faces stiff competition from brands like Spinach, which has fluctuated between 1st and 2nd place, indicating a strong consumer preference and higher sales volumes. Meanwhile, Foray and Vortex Cannabis Inc. are also improving their standings, with Vortex notably climbing from 14th to 7th place over the same period. Despite these competitive pressures, Monjour's sales have shown an upward trend, particularly from August to September, suggesting effective strategies in customer retention and product appeal. To maintain or improve its position, Monjour may need to innovate or enhance its marketing efforts to differentiate itself further in this competitive landscape.
Notable Products
In September 2024, Monjour's top-performing product was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, maintaining its first-place ranking for four consecutive months with notable sales of 44,402 units. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack held steady at second place since July, showing consistent demand. The CBD Berry Good Day Gummy 30-Pack maintained its position in third place, experiencing a slight dip in sales from August. The CBD Orchard Medley Gummies 30-Pack remained fourth, while the CBD Me Time Mango Gummies 30-Pack re-entered the rankings at fifth place, showing a resurgence in popularity. Overall, Monjour's edible category products have shown stable rankings with slight fluctuations in sales figures across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
