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Oct-2024
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Overview
Market Insights Snapshot
Monjour has shown a consistent presence in the Edible category across several Canadian provinces, maintaining a solid position in the rankings. In Alberta, Monjour has held steady at rank 5 from August through October 2024, indicating a strong foothold in the market. Similarly, in Ontario, the brand has consistently ranked at number 5 from September to October, with a notable increase in sales from July to September before a slight dip in October. This stability in rankings suggests a loyal customer base and effective market strategies in these regions.
In British Columbia, Monjour experienced a positive shift, climbing from rank 8 in August to rank 5 by October. This upward movement highlights an increasing popularity or possibly successful promotional efforts in the province. Meanwhile, in Saskatchewan, Monjour improved its rank from 11 in July to 6 by September, maintaining this position into October. The brand's rise in Saskatchewan could indicate growing brand recognition or a response to consumer preferences. However, the absence of Monjour in the top 30 for any other provinces or states could suggest areas for potential growth or challenges in market penetration.
Competitive Landscape
In the Ontario edible cannabis market, Monjour has demonstrated a steady upward trajectory, improving its rank from 6th in July and August 2024 to 5th in September and October 2024. This consistent rise in rank is indicative of Monjour's growing market presence and consumer preference, despite fierce competition. Notably, Gron / Grön and Shred have maintained dominant positions, consistently ranking in the top three. Monjour's sales have shown a positive trend, peaking in September 2024, which suggests effective marketing strategies and product offerings. Meanwhile, Foray and No Future have remained stable in their respective ranks, with No Future showing a slight improvement. Monjour's ability to climb the rankings amidst such strong competitors highlights its potential for continued growth and the importance of strategic positioning in the competitive landscape.
Notable Products
In October 2024, Monjour's top-performing product was the CBN:CBD:THC 8:3:1 Bedtime Blueberry Lemon Gummies 4-Pack, maintaining its number one rank for four consecutive months with a notable sales figure of $46,067. The CBD/CBN/CBG 20:5:5 Twilight Tranquility Sugar-Free Gummies 25-Pack also held its position at rank two consistently from July to October. The CBD Berry Good Day Gummy 30-Pack improved its rank from fourth in July to third by August and maintained this position through October. Meanwhile, the CBD Orchard Medley Gummies 30-Pack dropped from third in July to fourth in August and stayed there in the subsequent months. Lastly, the THC/THCV/CBD 1:3:8 Cherry Citrus Sunshine Gummies 4-Pack reentered the rankings at fifth place in October, having been absent in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
