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Dec-2024
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Overview
Market Insights Snapshot
Monster Xtracts has shown a varied performance across different categories and states in recent months. In the Michigan market, the brand's presence in the Concentrates category has been somewhat unstable, as evidenced by their rankings slipping from 42nd in October 2024 to 47th by December 2024. This movement indicates a possible challenge in maintaining a competitive edge in the Concentrates category. Despite this, the brand's sales figures in Concentrates have been relatively consistent, with only a slight decline from October to December. This suggests that while they are not among the top 30 brands, they are maintaining a steady customer base.
Conversely, Monster Xtracts has maintained a strong and stable position in the Edible category in Michigan, consistently ranking 7th from September through December 2024. This consistency in ranking, paired with fluctuating sales figures, highlights a robust presence in the Edible market segment. Notably, there was a significant increase in sales during November 2024, suggesting a strategic or seasonal factor that boosted their performance. However, the subsequent drop in December sales could indicate a need for strategic adjustments to sustain growth. This stability in ranking, despite sales variations, underscores Monster Xtracts' solid footing in the Edible category within Michigan.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Monster Xtracts consistently held the 7th rank from September to December 2024, indicating a stable position amidst fluctuating sales figures. Despite a dip in sales in December compared to November, Monster Xtracts maintained its rank, showcasing resilience against competitors. Notably, Wana remained a dominant force, consistently ranking 5th, while Play Cannabis held the 6th position throughout the same period. Meanwhile, Detroit Edibles / Detroit Fudge Company showed an upward trend, climbing from 11th to 9th, and NOBO fluctuated between 8th and 9th positions. These dynamics suggest that while Monster Xtracts maintains a solid footing, there is potential for upward mobility if it can capitalize on the sales momentum seen in November.
Notable Products
In December 2024, the top-performing product from Monster Xtracts was the Hybrid Cherry Bomb Single Blaster Naut Gummy (200mg) in the Edible category, which rose to the number one rank with impressive sales of 24,013 units. The Indica Blue Razz Bang! Single Blaster Naut Gummy (200mg) followed closely as the second-best seller, climbing from its previous fourth position in October. Sativa Amped Green Apple Single Blaster Naut Gummy (200mg) secured the third spot, showing a notable rise from its fifth position in November. Monster Medibles - Tropical Thunder High Dose Gummies 10-Pack (200mg), which had been leading in earlier months, dropped to fourth place. Rocket Melon Single Blaster Naut Gummy (200mg) made its entry into the rankings at the fifth position, rounding out the top performers for the month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
