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Jan-2025
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Overview
Market Insights Snapshot
In the Michigan market, Monster Xtracts has demonstrated a varied performance across different categories. In the concentrates category, the brand has not made it into the top 30 rankings from October 2024 through January 2025, indicating a struggle to capture significant market share in this segment. This lack of presence in the top rankings could be concerning for the brand's growth in the concentrates market. However, in the edible category, Monster Xtracts has shown a more robust performance, maintaining a rank within the top 10 throughout the same period. This consistent ranking suggests a strong foothold and consumer preference for their edible products in Michigan.
Despite the challenges in the concentrates category, Monster Xtracts' sales figures in the edibles category reflect a positive trend. For instance, in November 2024, the brand achieved its highest sales, suggesting a peak in consumer demand or effective promotional strategies during that month. However, there was a slight decline in sales in December 2024 and January 2025, which may indicate seasonal fluctuations or increased competition. The brand's ability to sustain its ranking in the edible category despite these sales fluctuations could be attributed to a loyal customer base or successful product offerings that resonate well with consumers in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Monster Xtracts has shown a dynamic performance over the past few months. Despite a brief ascent to the 5th position in November 2024, Monster Xtracts settled back to the 7th rank by January 2025. This fluctuation highlights the brand's ongoing challenge to maintain a stable top-tier position amidst strong competitors like Wana and Play Cannabis, both of which consistently rank higher. Notably, Play Cannabis has shown resilience, holding a rank of 5th in December 2024, while Wana reclaimed the 5th spot by January 2025. Meanwhile, Detroit Edibles / Detroit Fudge Company and NOBO remain consistent in their lower rankings, indicating a less volatile competitive threat. For Monster Xtracts, the key to improving sales and ranking lies in strategic marketing and product differentiation to outpace these formidable rivals.
Notable Products
In January 2025, the top-performing product from Monster Xtracts was the Hybrid Cherry Bomb Single Blaster Naut Gummy (200mg), maintaining its leading position from December 2024 with sales of $17,904. Monster Medibles - Blue Raspberry Gummies 10-Pack (200mg) climbed to the second spot, showing a slight drop from its peak ranking in November 2024. The Monster Medibles - Tropical Thunder High Dose Gummies 10-Pack (200mg) secured the third position, experiencing a steady decline from its top rank in October 2024. The Indica Blue Razz Bang! Single Blaster Naut Gummy (200mg) held the fourth position, dropping from its second place in December 2024. Lastly, Monster Medibles - Raspberry Lemonade Gummies 10-Pack (200mg) consistently ranked fifth, maintaining its position from November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
