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Jan-2025
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Overview
Market Insights Snapshot
Mozey Extracts has shown varied performance across different states and categories. In Arizona, the brand's presence in the concentrates category has been stable, maintaining a position within the top 30 brands. However, their ranking took a slight dip from 16th in November 2024 to 24th by January 2025, indicating a potential challenge in sustaining momentum. The sales figures reflect this trend, with a noticeable decline from November to January. In contrast, Illinois tells a different story, where Mozey Extracts has consistently performed well in the concentrates category, even peaking at rank 10 in December 2024. This steady performance in Illinois suggests a strong foothold in the concentrates market, despite a slight decrease to rank 11 in January 2025.
In the vapor pens category, Mozey Extracts has faced challenges in maintaining a top position. In Illinois, the brand slipped out of the top 30 in December 2024, only to regain a position at 31 in January 2025. This indicates a fluctuation in consumer preference or competitive pressure in the vapor pens segment. Meanwhile, in Michigan, the brand has shown resilience with a steady climb, achieving a rank of 30 in January 2025 after being outside the top 30 in December 2024. This upward trend in Michigan's vapor pen market could indicate growing consumer interest or successful marketing strategies. However, in Michigan's concentrates category, Mozey Extracts has not managed to break into the top 30, highlighting a potential area for strategic improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mozey Extracts has shown a fluctuating performance in recent months. While it was ranked 33rd in both October and November 2024, it slipped to 36th in December before climbing back to 30th in January 2025. This volatility in ranking suggests a competitive market environment where brands like Church Cannabis Co. and Element maintain more stable positions, consistently ranking in the low 30s. Notably, Fresh Coast has shown stronger sales performance, peaking at 24th rank in November, indicating a potential threat to Mozey Extracts' market share. Meanwhile, Gelato has demonstrated significant rank variability, yet still managed to outperform Mozey Extracts in terms of sales. These dynamics highlight the need for Mozey Extracts to strategize effectively to improve its market position and capitalize on growth opportunities in the Michigan vapor pen category.
Notable Products
In January 2025, the top-performing product from Mozey Extracts was Freddy Pebbles Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from December 2024 with notable sales of 7,762 units. Razzle Dazzle Berry Distillate Cartridge (1g) climbed to the second position, showing a strong recovery from its absence in November 2024. Bomb Berry Pop Distillate Cartridge (1g) secured the third rank, consistent with its steady performance over the previous months. Pineapple Diesel Distillate Cartridge (1g) re-entered the rankings at fourth place after missing out in December 2024. Lastly, Orange Cookies Distillate Cartridge (1g) rounded out the top five, demonstrating a slight improvement from its fifth position in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
