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Dec-2024
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Overview
Market Insights Snapshot
In the realm of concentrates, Mozey Extracts has shown varied performance across different states. In Arizona, the brand has fluctuated in its rankings, experiencing a dip from 18th in September to 23rd by December 2024. This downward trend might be indicative of increased competition or shifting consumer preferences in the state. Conversely, in Illinois, Mozey Extracts has demonstrated a more resilient trajectory, climbing to the 10th position in December after a brief decline in October. This suggests a strong foothold in Illinois' concentrates market, potentially due to product differentiation or effective market strategies. Interestingly, in Michigan, the brand did not make it to the top 30 until December, where it landed at 38th, indicating room for growth and potential untapped opportunities in this market.
For vapor pens, Mozey Extracts' performance has been mixed. In Illinois, the brand fell out of the top 30 by December, sliding from 20th in September to 32nd, hinting at challenges in maintaining its market share. This decline could be attributed to the competitive landscape or changing consumer trends favoring other brands or categories. Meanwhile, in Michigan, the brand has shown a more stable presence, with rankings hovering around the 29th to 32nd positions throughout the months. This consistency, despite not being in the top tier, suggests a loyal customer base or steady demand for their vapor pens in Michigan. The absence of rankings in other states may indicate either a strategic focus on specific markets or a need to bolster presence in additional regions to enhance overall brand performance.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mozey Extracts has experienced fluctuations in its market position, reflecting the dynamic nature of this category. Despite a dip in October 2024, where its rank fell to 32, Mozey Extracts managed to regain its footing by December, climbing back to 29. This recovery is notable when compared to competitors like Giggles, which consistently improved its rank from 50 in September to 28 by December, and Element, which maintained a relatively stable position around the 30 mark. Meanwhile, Church Cannabis Co. showed a similar trajectory to Mozey Extracts, with a temporary decline in October but a rebound by December. These shifts indicate a competitive market where strategic adjustments can significantly impact brand positioning. Mozey Extracts' ability to recover its rank suggests resilience and potential for growth, especially as it competes closely with brands like Bloom, which also showed a gradual improvement in rank towards the end of the year.
Notable Products
In December 2024, the top-performing product from Mozey Extracts was Freddy Pebbles Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with notable sales of 6,730 units. Bomb Berry Pop Distillate Cartridge (1g) also saw significant success, moving up to the second position with sales of 6,505 units. Razzle Dazzle Berry Distillate Cartridge (1g) secured the third spot, despite not being ranked in November, demonstrating a strong comeback with 5,243 units sold. Cherry Poppers Live Resin (1g) emerged as a new entry in the Concentrates category, achieving fourth place in its debut month. Lastly, Orange Cookies Distillate Cartridge (1g) rounded out the top five, maintaining a consistent presence in the rankings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
